How does the marketing funnel work?

The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages, each of which represents a different step in the customer's decision-making process. Here is an overview of the basic stages of the marketing funnel: Awareness: At the top of the funnel, the goal is to raise awareness of your brand, product or service. This can be done through advertising, content marketing, social media, or other channels that help you reach a large audience. Interest: Once people are aware of your brand, you want to pique their interest and encourage them to learn more. This stage often involves providing more information about your product or service, such as through blog posts, videos, or product demos. Consideration: At this stage, potential customers are actively considering whether or not to make a purchase. You want to provide them with more detailed information about your product or service, such as customer reviews or product comparisons, to help them make a decision. Intent: Once customers have made the decision to purchase, they move into the intent stage. Here, you want to make the buying process as easy as possible, with clear calls to action, streamlined checkout processes, and other tactics that encourage customers to take action. Purchase: The final stage of the funnel is the purchase itself. Once a customer has made a purchase, the goal is to provide a great experience that encourages them to become repeat customers and refer others to your brand.