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Compare Funnel and Pendo 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
Starting at $120.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansPendo
Star Rating
(1,558)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Funnel excels in user-friendliness, with many users appreciating its ability to easily pull data from various platforms. This makes it a top choice for those looking for a stable and intuitive tool to centralize their data.
- Users say that Pendo provides remarkable insights into user interactions, which is particularly beneficial for businesses seeking to understand customer behavior. The platform's comprehensive onboarding guides and walkthroughs are frequently highlighted as valuable resources for new users.
- Reviewers mention that Funnel stands out for its exceptional customer support, often described as outstanding and responsive. This level of support can be crucial for small businesses that may require more hands-on assistance during their analytics journey.
- According to verified reviews, Pendo's strength lies in its ability to embed user data across various views, offering a 360-degree perspective on user engagement. This feature is particularly appealing for mid-market companies looking to enhance their product offerings based on user feedback.
- G2 reviewers highlight that Funnel's ease of setup is a significant advantage, with many users noting a quick implementation process. This can be a deciding factor for businesses that need to get up and running without extensive delays.
- Users express that while Pendo offers a wealth of features, some find it less intuitive compared to Funnel, particularly in terms of ease of use. This could be a consideration for teams that prioritize a straightforward user experience over a more complex feature set.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Funnel
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.5
1,191
Ease of Use
8.5
143
8.2
1,205
Ease of Setup
8.8
102
7.9
563
Ease of Admin
8.9
95
8.4
555
Quality of Support
9.1
137
8.5
1,040
Has the product been a good partner in doing business?
9.1
94
8.9
531
Product Direction (% positive)
8.7
141
8.5
1,106
Features by Category
Metrics
9.0
70
8.7
453
8.9
68
8.7
471
8.4
46
8.4
419
8.9
45
8.8
464
8.6
44
8.5
421
8.5
56
8.2
394
8.8
56
8.2
358
9.1
71
8.2
334
9.0
43
8.3
394
Reporting
8.6
48
8.4
462
8.8
43
8.5
426
8.7
62
8.7
436
8.7
52
8.7
467
8.2
40
7.8
261
8.1
55
8.1
284
9.2
69
8.2
449
Other
Feature Not Available
8.7
437
Feature Not Available
8.0
306
Feature Not Available
7.5
262
8.9
73
7.9
271
8.9
59
7.3
196
Feature Not Available
8.5
340
Feature Not Available
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
8.9
71
8.1
376
Feature Not Available
7.9
296
9.1
75
8.8
421
8.9
74
8.5
453
User Identification
Not enough data
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Tracking & Reporting
Not enough data
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Funnel and Pendo are categorized as Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools and Marketing Analytics
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
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