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Improvado Reviews & Product Details

Improvado Overview

What is Improvado?

Improvado is an AI-powered, marketing intelligence and analytics platform designed for teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to simplify decision-making. With the power of AI Agent, the platform empowers marketing teams to gain instant insights using natural language by eliminating complexity and delivering laser-focused insights to optimize budget allocation, enhance campaign efficiency and marketing ROI. AI Agent works on top of the revenue data platform that helps teams collect, centralize, and analyze data across 500+ platforms. Improvado enables teams to optimize each step of the campaign process, from launch to optimization. The platform's product, Cerebro, optimizes marketing guideline compliance and governance, ensuring adherence to brand safety, budget pacing, naming convention, and other rules. Join hundreds of industry leaders, such as ASUS, Activision, and Illy, on the data-driven side of marketing operations with Improvado.

Improvado Details
Product Website
Languages Supported
English
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Product Description

Improvado - All your marketing data in one place

How do you position yourself against your competitors?

Unlike other data aggregation solutions, Improvado focuses on solving the marketing data dilemma and requires zero engineering or SQL knowledge to implement and operate.
Improvado also takes the maturity of your marketing analytics into account and provides dedicated customer success and professional services, helping clients to squeeze the most ROI out of platform implementation and build out any custom integrations or reports they need.


Seller Details
Seller
Improvado
Company Website
Year Founded
2015
HQ Location
San Diego, US
Twitter
@improvadoio
751 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
Description

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards.With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys.Want to learn more? Schedule a demo at www.improvado.io.


Marketing I.
MI
Overview Provided by:
Digital Marketing Director at Improvado | Routine Automation Enthusiast

Recent Improvado Reviews

Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Improvado is a good tool for easily setting up data extractions from multiple platforms."
The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets ...
Sid G.
SG
Sid G.Enterprise (> 1000 emp.)
5.0 out of 5
"Improvado has been a game-changer for our Marketing team!"
Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless ho...
Jack M.
JM
Jack M.Mid-Market (51-1000 emp.)
3.5 out of 5
"Experience during role within D&A practice"
- Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage. - It supports a wide range...
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Improvado Media

Improvado Demo - Execute sophisticated SQL queries in a zero-code environment
Execute sophisticated SQL queries in a zero-code environment
Improvado Demo - Connect marketing and sales data across 300+ sources
Connect marketing and sales data across 300+ sources
Improvado Demo - Clean and normalize revenue data automatically
Clean and normalize revenue data automatically
Improvado Demo - Collect analysis-ready data for your real-time dashboards in minutes, not weeks
Collect analysis-ready data for your real-time dashboards in minutes, not weeks
Improvado Demo - Load data from all platforms to a unified data warehouse
Load data from all platforms to a unified data warehouse
Improvado Demo - Track 30,000+ metrics across 300+ platforms to improve decision-making and improve ROAS
Track 30,000+ metrics across 300+ platforms to improve decision-making and improve ROAS
Play Improvado Video

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76 Improvado Reviews

4.5 out of 5
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76 Improvado Reviews
4.5 out of 5
76 Improvado Reviews
4.5 out of 5

Improvado Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ImprovadoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Sid G.
SG
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Improvado?

Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis. The ability to create custom APIs, combined with Improvado's existing connections, has given us a complete and accurate view of our business. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We have had a couple changes in CSM in a year which makes things a little difficult but the support staff has been very helpful! Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Improvado has transformed our data management by consolidating disparate data sources into a centralized platform. This has dramatically improved data accessibility, quality, and analysis capabilities, enabling us to optimize marketing campaigns, enhance customer experiences, and drive revenue growth. Review collected by and hosted on G2.com.

Jack M.
JM
Senior Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Improvado?

- Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage.

- It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow.

- The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

- Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.

- While customizable, some users may find the extent of customization options insufficient for highly specific needs. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Time-Consuming Reporting - One of the main, key benefits being Improvado automates the reporting process, saving time and reducing errors. Another benefit and problem Improvado solves is useage for non-technical people, Improvado's user-friendly interface makes data management accessible to non-technical users. Review collected by and hosted on G2.com.

Erica K.
EK
Digital & Communications Director
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Improvado?

The ability to directly sync with countless reporting modules, such as Google Ads, Meta, and more. Integration has been seamless and our account directors are all incredibly sharp-minded. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There are a few limitations with the API in terms of metrics that can be pulled in from Google Ads. However, Improvado has been instrumental in helping us find alternative solutions to get the data we need. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Right now, we are very Excel-driven company. All of our reporting metrics can be found, but it takes some digging to get exactly what you need. Improvado provides an all-in-one solution that will save our company countless hours to get the metrics we need when we need them. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Improvado?

The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are created. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Being able to easily get data from multiple sources. Review collected by and hosted on G2.com.

AO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Improvado?

There are a lot of ETL tools and a growing amout of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart. We embarked on an AI journey together as partners and it's been amazing how far we have come in a relatively short period of time. They work hard to personalize the experience and platform for your specific company use! Review collected by and hosted on G2.com.

What do you dislike about Improvado?

No real downsides that I see, just moving through the AI roadmap takes a lot of hard work, training and implementation. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Improvado is solving as our ETL tool and our Marketing Analytics data storage. They also have been working extremely hard on implementing AI for our business to give us insights on how we can improve in certain areas. The main benefit has been the people. They do a great job of personalizing the experience for you and tailoring to your company needs! Review collected by and hosted on G2.com.

EB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Improvado?

The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms. This breadth allows us to leverage a single connection for all our integration needs, significantly simplifying the process and reducing time-to-market. Additionally, their willingness to create bespoke transformations ensures that the integrations are tailored to match our specific business requirements.

Lastly, Improvado offers robust support services with short ticket cycle times and consistently delivers error-free changes. We are pleased with the level of support we receive from their team. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There are no significant drawbacks to our experience with Improvado. If anything, a suggestion for improvement would be to focus on enhancing process maturity as they scale and grow. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Improvado plays a crucial role in solving our advertising campaign performance challenges, particularly in tracking and analyzing performance across various channels. By synchronizing this data with our platform, we offer users a comprehensive view of their media plan's cross-channel performance, enabling them to make informed decisions and optimize their advertising strategies effectively. Review collected by and hosted on G2.com.

DN
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Improvado?

Instead of having to check dozens of dashboard, I can easily go to Improvado and see the data that matters to our company. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The set-up takes quite a long time, but once all the sources are added, it becomes much more manageable and less time-intensive. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

We're tracking the return on investment of our marketing efforts. We want to see if the content we post on social media and other sources is actually generating conversions and website visits. Review collected by and hosted on G2.com.

Verified User in Medical Practice
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Improvado?

The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We enjoyed using Improvado but wish we could've kept the same customer support manager the entire time. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

We used to have to pull data from lots of different places and compile it all together. It was a very time-consuming and tedious process. With Improvado, it is in one completely up-to-date dashboard. Review collected by and hosted on G2.com.

Sowjanya G.
SG
Digital Education Student Ambassador
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Improvado?

The flexibility of their team and the ability to customize solutions to fit our needs. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Aligning data and adjusting widgets can be a bit challenging at times. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Improvado has streamlined our omnichannel campaigns by consolidating all our data in one place, offering a solution that’s both practical and cost-effective for our data visualization needs. Review collected by and hosted on G2.com.

Reanna C.
RC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Improvado?

After partnering with Improvado, they have become very responsive to our needs and are working with us to create a custom solution for our unique company profile. The MCDM dashboards they provided gave us quick access to detailed budget spend data that was combersome to compile for our small marketing team. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We have had some trouble with our account reps. The sales rep we started with was very knowledgeable, well spoken and followed through well. The account reps have not been as easy to work with or as knowledgeable which has made some progress go slower than expected. At times our needs have been communicated and not understood and follow up meetings have been a wasted. This has been getting better with our partnership but can still be a struggle at times. Review collected by and hosted on G2.com.

What problems is Improvado solving and how is that benefiting you?

Improvado is currently helping us see metrics across channels in a way we haven't been able to leverage before. We havebetter insights into our spending and can utitilze this data quicker for leadership. Review collected by and hosted on G2.com.