Compare Funnel and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at $400.00
$0.00
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,571)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive dashboard and the ease of onboarding new users. One user highlighted the platform's ability to eliminate data silos through its deep integration with the Smart CRM, making it a powerful tool for tracking ROI.
- Users say that Funnel is recognized for its user-friendly interface and stability, with long-term users appreciating its capability to pull data from various platforms seamlessly. This makes it a solid choice for those looking to centralize their data.
- Reviewers mention that HubSpot Marketing Hub offers a wide range of functions, which can be overwhelming for some, but ultimately provides flexibility for users to tailor their marketing strategies. This versatility is a significant advantage for businesses looking to scale their marketing efforts.
- According to verified reviews, Funnel shines in customer support, with users noting that the assistance provided is outstanding across various platforms. This level of support can be crucial for businesses that require quick resolutions to technical issues.
- G2 reviewers highlight that while HubSpot Marketing Hub has a higher overall satisfaction score, Funnel's ratings in specific areas like ROI tracking and data collection are commendable, indicating that it meets the needs of users focused on analytics.
- Users report that HubSpot Marketing Hub's implementation process is generally quick, but some find it challenging to configure for specific workflows. In contrast, Funnel's setup is noted for being straightforward, which can be a deciding factor for teams looking to get started quickly.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Funnel
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.5
9,779
Ease of Use
8.5
144
8.6
11,462
Ease of Setup
8.8
103
8.1
7,166
Ease of Admin
8.9
95
8.5
5,018
Quality of Support
9.1
138
8.7
9,246
Has the product been a good partner in doing business?
9.1
94
8.7
4,936
Product Direction (% positive)
8.7
142
8.9
9,417
Features by Category
Email Marketing
Not enough data
8.8
5597
|
Verified
Not enough data
8.9
5446
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5129
|
Verified
Online Marketing
Not enough data
8.5
5288
|
Verified
Not enough data
8.2
4576
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4457
|
Verified
Lead Management
Not enough data
8.5
5035
|
Verified
Not enough data
8.1
4743
|
Verified
Not enough data
8.4
4862
|
Verified
Not enough data
8.0
4368
|
Verified
Not enough data
8.4
4815
|
Verified
Not enough data
8.2
4532
|
Verified
Not enough data
8.4
4503
|
Verified
Not enough data
8.4
4547
|
Verified
Campaign Management
Not enough data
8.2
4111
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3633
|
Verified
Not enough data
7.2
2775
|
Verified
Social
Not enough data
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4119
|
Verified
Not enough data
8.0
3986
|
Verified
Not enough data
7.7
3205
|
Verified
Reporting & Analytics
Not enough data
8.3
5213
|
Verified
Not enough data
8.0
4825
|
Verified
Not enough data
7.6
3979
|
Verified
Not enough data
7.6
3665
|
Verified
Not enough data
7.7
4071
|
Verified
Platform
Not enough data
8.0
3530
|
Verified
Not enough data
8.5
3575
|
Verified
Not enough data
8.7
3494
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2370
|
Verified
Not enough data
8.6
3329
|
Verified
Not enough data
7.9
2544
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
296
Not enough data
6.8
288
Not enough data
6.8
291
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
293
Integration
Not enough data
8.4
3521
|
Verified
Not enough data
8.0
3207
|
Verified
Not enough data
8.1
2992
|
Verified
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1244
Lead Management
Not enough data
8.3
1332
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1176
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1405
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
236
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1277
Not enough data
8.3(won by default)
1332
Not enough data
8.1(won by default)
1021
Not enough data
8.3(won by default)
1096
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1674
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
327
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
75
Not enough data
7.0(won by default)
71
Not enough data
7.1(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.1(won by default)
73
Not enough data
7.0(won by default)
73
Not enough data
7.0(won by default)
75
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.1
63
Not enough data
7.0
63
Not enough data
7.4
70
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1194
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1250
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.7
25
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
25
Not enough data
8.0
25
Page Customization
Not enough data
8.4
1360
|
Verified
Not enough data
7.9
1399
|
Verified
Not enough data
7.8
1282
|
Verified
Not enough data
8.1
1320
|
Verified
Page Optimization
Not enough data
8.1
1187
|
Verified
Not enough data
8.0
1294
|
Verified
Not enough data
8.1
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
757
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
350
Agentic AI - Landing Page Builders
Not enough data
6.5
86
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
7.7
2239
|
Verified
9.0
86
|
Verified
8.3
2680
|
Verified
7.7
43
8.0
2450
|
Verified
8.4
74
|
Verified
8.5
2478
|
Verified
8.0
46
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.5
81
|
Verified
8.3
2877
|
Verified
8.7
83
|
Verified
8.4
3122
|
Verified
8.2
68
|
Verified
7.8
2376
|
Verified
8.9
84
|
Verified
8.1
2563
|
Verified
7.8
41
8.0
2394
|
Verified
7.6
41
|
Verified
7.5
538
Agentic AI - Marketing Analytics
7.5
6
6.7
172
6.9
6
6.9
167
6.7
6
6.6
167
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and HubSpot Marketing Hub are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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