Compare FullContact and LiveRamp 
At a Glance
Market Segments
Small-Business (74.5% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
Pay As You Go Per Month
No pricing available
FullContact
Star Rating
(100)4.3 out of 5
Market Segments
Small-Business (74.5% of reviews)
Entry-Level Pricing
Pay As You Go Per Month
Learn more about FullContactLiveRamp
Star Rating
(108)4.2 out of 5
Market Segments
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LiveRampSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LiveRamp excels in its API integrations, boasting a score of 9.4, which reviewers mention makes it easier to connect with various marketing tools, while FullContact, although strong, scores lower in this area.
- Reviewers mention that FullContact shines in ease of setup and administration, with scores of 8.9, indicating a more user-friendly experience compared to LiveRamp's 7.7 for setup and 7.9 for admin tasks.
- G2 users highlight that LiveRamp's lead intelligence features, particularly in lead validation and enrichment, are robust, but FullContact's lead analysis score of 8.0 suggests it offers valuable insights that users appreciate.
- Users on G2 report that FullContact's data accuracy for contact and company data is rated at 7.7 and 7.5 respectively, which is slightly lower than LiveRamp's scores, indicating that LiveRamp may provide more reliable data for decision-making.
- Reviewers say that LiveRamp's multi-touch attribution feature, scoring 7.4, is a strong point, while FullContact's lower scores in attribution modeling suggest it may not provide as comprehensive insights into marketing effectiveness.
- Users report that FullContact's customer insights and data collection features are rated at 7.8, which reviewers mention helps in understanding customer behavior better than LiveRamp's lower scores in these areas.
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Pricing
Entry-Level Pricing
FullContact
Person Under Management
Pay As You Go
Per Month
Subscribe to updates on an individual and receive all you can eat results.
- Scale to Millions of Matches
- Data Packs & Subscriptions
- Private Plan
LiveRamp
No pricing availableFree Trial
FullContact
Free Trial is available
LiveRamp
No trial information availableRatings
Meets Requirements
8.4
89
8.4
57
Ease of Use
8.8
89
8.0
57
Ease of Setup
8.9
57
7.7
30
Ease of Admin
8.9
56
7.9
29
Quality of Support
8.7
72
8.1
52
Has the product been a good partner in doing business?
8.8
55
8.6
31
Product Direction (% positive)
7.1
88
7.3
51
Features by Category
Data Availability
7.3
37
Not enough data
7.4
30
Not enough data
6.4
23
|
Verified
Not enough data
Not enough data
Not enough data
Data Accuracy
7.7
37
Not enough data
7.5
26
Not enough data
Not enough data
Not enough data
Platform
6.7
11
Not enough data
7.9
20
|
Verified
Not enough data
8.9
28
Not enough data
7.9
20
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
9.4
33
Not enough data
Features
7.5
14
Not enough data
8.6
19
Not enough data
8.2
25
|
Verified
Not enough data
7.7
13
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
6.7
12
|
Verified
Not enough data
6.2
7
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Masking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
6.7
9
Not enough data
7.4
7
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Feature Not Available
Not enough data
6.0
7
Marketing
Not enough data
6.9
7
Not enough data
6.9
6
Not enough data
7.3
8
Not enough data
Feature Not Available
Reporting
Not enough data
7.7
10
Not enough data
7.9
8
Not enough data
7.5
8
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.3
13
Not enough data
7.0
10
Not enough data
8.0
11
Not enough data
Lead Management
8.1
9
Not enough data
6.4
7
Not enough data
8.7
10
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.1
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
6.7
8
Campaign Activity
Not enough data
7.6
7
Not enough data
7.8
9
Not enough data
6.7
6
Not enough data
7.4
7
Not enough data
6.7
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
FullContact and LiveRamp are categorized as Identity Resolution
Unique Categories
FullContact is categorized as Marketing Account Intelligence, Lead Intelligence, and Sales Intelligence
LiveRamp is categorized as Data Masking, Marketing Analytics, Attribution, and Data Management Suites
Reviews
Reviewers' Company Size
FullContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.5%
Marketing and Advertising
18.4%
Information Technology and Services
10.2%
Internet
8.2%
Real Estate
6.1%
Other
33.7%
Marketing and Advertising
38.5%
Retail
7.3%
Financial Services
7.3%
Computer Software
6.3%
Pharmaceuticals
3.1%
Other
37.5%
Most Helpful Reviews
FullContact
Most Helpful Favorable Review
Michelle C.
Verified User in Health, Wellness and Fitness
Full contact is an excellent business card reader, and I really like the Salesforce integration feature.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The data isn’t accurate as often as we need. We’ve had several cases (the number of which seem to be increasing) where the incorrect contact data would be pulled for an email, making our clients look bad when they reach out to someone with the wrong contact...
LiveRamp
Most Helpful Favorable Review
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Michelle C.
Verified User in Health, Wellness and Fitness
Full contact is an excellent business card reader, and I really like the Salesforce integration feature.
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Verified User in Marketing and Advertising
The data isn’t accurate as often as we need. We’ve had several cases (the number of which seem to be increasing) where the incorrect contact data would be pulled for an email, making our clients look bad when they reach out to someone with the wrong contact...
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Alternatives
Discussions
FullContact has no discussions with answers
LiveRamp has no discussions with answers
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