Compare Freshmarketer and Klaviyo 
At a Glance
Market Segments
Small-Business (43.8% of reviews)
Small-Business (82.3% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
No pricing available
Freshmarketer
Star Rating
(16)4.2 out of 5
Market Segments
Small-Business (43.8% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansKlaviyo
Star Rating
(1,067)4.6 out of 5
Market Segments
Small-Business (82.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in "Building and Personalizing Emails" with a score of 9.0, while Freshmarketer falls behind at 7.6. Reviewers mention that Klaviyo's intuitive drag-and-drop editor makes email creation seamless and highly customizable.
- Reviewers mention that Freshmarketer shines in "Landing Pages and Forms" with a score of 9.2, compared to Klaviyo's 7.8. Users on G2 appreciate Freshmarketer's robust form builder and landing page templates that enhance lead generation efforts.
- G2 users highlight Klaviyo's superior "Sending Outbound Emails" capability, scoring 9.2, while Freshmarketer scores 8.6. Users say that Klaviyo's advanced segmentation and targeting features lead to higher engagement rates in email campaigns.
- Users report that Freshmarketer outperforms Klaviyo in "Event / Webinar Marketing," scoring 9.7 against Klaviyo's 8.0. Reviewers mention that Freshmarketer's integrated event management tools simplify the process of organizing and promoting webinars.
- Reviewers mention that Klaviyo has a strong edge in "Automated Email Responses" with a score of 8.9, while Freshmarketer scores 8.1. Users say that Klaviyo's automation workflows are highly customizable, allowing for personalized customer interactions.
- Users on G2 report that Freshmarketer's "Lead Management" features are impressive, scoring 9.3, while Klaviyo's score is lower at 8.5. Reviewers mention that Freshmarketer's lead scoring and nurturing capabilities help businesses effectively manage their sales funnels.
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Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Klaviyo
No pricing availableFree Trial
Freshmarketer
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.1
12
9.1
803
Ease of Use
8.9
12
8.7
807
Ease of Setup
Not enough data
8.6
462
Ease of Admin
Not enough data
8.9
447
Quality of Support
7.9
12
8.4
765
Has the product been a good partner in doing business?
Not enough data
9.0
449
Product Direction (% positive)
9.0
12
9.0
752
Features by Category
Email Marketing
7.6
7
9.0
463
|
Verified
8.6
6
9.2
456
|
Verified
8.6
6
8.9
444
|
Verified
8.1
6
8.9
406
|
Verified
Online Marketing
9.2
6
7.8
324
|
Verified
8.1
6
8.3
352
|
Verified
8.1
6
8.7
376
|
Verified
8.9
6
8.7
393
8.7
5
8.2
203
Lead Management
9.3
5
8.5
295
Not enough data
8.4
225
Not enough data
9.0
413
|
Verified
9.3
5
7.8
174
9.3
5
8.5
306
|
Verified
9.3
5
8.6
350
|
Verified
9.0
5
8.4
289
|
Verified
8.7
5
8.3
237
|
Verified
Campaign Management
8.6
6
8.7
303
|
Verified
9.7
5
8.0
156
Feature Not Available
8.2
246
|
Verified
Feature Not Available
7.7
156
Social
Feature Not Available
Feature Not Available
9.3
5
7.8
152
9.3
5
7.8
147
9.0
5
7.5
142
8.7
5
7.9
218
|
Verified
Reporting & Analytics
9.3
5
8.6
421
|
Verified
Not enough data
8.3
372
|
Verified
9.0
5
8.4
383
|
Verified
Not enough data
8.5
393
|
Verified
10.0
5
7.6
159
Platform
8.7
5
8.6
273
|
Verified
9.2
6
8.7
254
|
Verified
9.2
6
8.9
263
|
Verified
9.3
5
8.4
162
|
Verified
8.1
6
7.9
149
|
Verified
9.2
6
8.9
267
|
Verified
8.7
5
8.0
115
Integration
9.4
6
8.5
266
|
Verified
10.0
5
8.6
259
|
Verified
9.3
5
8.5
211
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
392
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
314
|
Verified
Not enough data
8.8
224
Edit
Not enough data
8.4
320
|
Verified
Not enough data
8.8
384
|
Verified
Not enough data
8.3
301
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
7.9
310
|
Verified
Not enough data
8.8
366
|
Verified
Not enough data
8.5
167
Generative AI
Not enough data
7.6
36
Not enough data
Feature Not Available
Text Messaging
Not enough data
8.7
119
Not enough data
8.1
83
Not enough data
8.8
115
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.7
108
|
Verified
Not enough data
8.6
90
Not enough data
8.8
113
|
Verified
Not enough data
8.7
36
SMS Platform
Not enough data
8.6
118
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
44
Not enough data
8.8
95
|
Verified
Data Sourcing
Not enough data
8.5
71
Not enough data
8.3
62
Not enough data
8.6
91
Not enough data
8.5
86
Intelligence
Not enough data
8.6
99
Not enough data
8.2
68
Not enough data
8.1
63
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshmarketer and Klaviyo are categorized as Email Template Builder, Personalization, Conversational Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Freshmarketer is categorized as Transactional Email and Heatmap Tools
Klaviyo is categorized as Customer Data Platform (CDP), Review Management, Customer Journey Analytics, Pop-Up Builder, Marketing Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Apparel & Fashion
18.8%
Marketing and Advertising
12.5%
Hospitality
12.5%
Computer Software
12.5%
Other
18.8%
Retail
19.1%
Apparel & Fashion
13.0%
Marketing and Advertising
12.4%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.6%
Other
35.9%
Most Helpful Reviews
Freshmarketer
Most Helpful Favorable Review
Rumshaa Y.
Verified User in Apparel & Fashion
The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across...
Most Helpful Critical Review
Pooja S.
Verified User in Apparel & Fashion
There is no support provided by the team, they are not bothered once they onboard you.
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Rumshaa Y.
Verified User in Apparel & Fashion
The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Pooja S.
Verified User in Apparel & Fashion
There is no support provided by the team, they are not bothered once they onboard you.
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
Freshmarketer has no discussions with answers
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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