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- Feathr-vs-Google Marketing Platform
Compare Feathr and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (60.7% of reviews)
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Feathr
Star Rating
(30)4.3 out of 5
Market Segments
Small-Business (60.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about FeathrGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformFeatured Products
Sponsored
Brickroad Sponsorship Management
(3)
Paid Search Advertising
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Feathr vs Google Marketing Platform
When assessing the two solutions, reviewers found Google Marketing Platform easier to use. However, reviewers felt that Feathr is easier to set up and do business with overall. Both products were equally easy to administer.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Feathr.
- When comparing quality of ongoing product support, reviewers felt that Feathr is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Feathr.
Pricing
Entry-Level Pricing
Feathr
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Feathr
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.2
22
8.5
247
Ease of Use
7.8
23
8.0
246
Ease of Setup
8.0
11
7.4
128
Ease of Admin
7.7
10
7.7
121
Quality of Support
8.7
21
6.9
226
Has the product been a good partner in doing business?
8.2
10
7.6
121
Product Direction (% positive)
7.3
22
8.0
243
Features by Category
Channel Functionality
Not enough data
8.5
165
Platform Interoperability
Not enough data
7.2
9
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Retargeting
7.5
10
Not enough data
8.8
17
Not enough data
8.1
14
Not enough data
8.0
17
Not enough data
8.3
17
Not enough data
8.7
13
Not enough data
8.5
12
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Mobile
Not enough data
7.7
112
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Platform Interoperability
Not enough data
7.7
5
Video Functionality
Not enough data
7.9
98
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Categories
Categories
Shared Categories
Feathr and Google Marketing Platform share no categories
Unique Categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Feathr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
37.9%
Events Services
13.8%
Textiles
6.9%
Marketing and Advertising
6.9%
Hospital & Health Care
6.9%
Other
27.6%
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Most Helpful Reviews
Feathr
Most Helpful Favorable Review
Verified User in Mental Health Care
the platform is easy to use and the UI is nice if not always intuitive
Most Helpful Critical Review
Verified User in Oil & Energy
Missing many intuitive elements like having a field text in their conversations, easy duplication of emails/webpages/etc., easy way to share files across users, etc.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Mental Health Care
the platform is easy to use and the UI is nice if not always intuitive
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Oil & Energy
Missing many intuitive elements like having a field text in their conversations, easy duplication of emails/webpages/etc., easy way to share files across users, etc.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
Feathr has no discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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