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Compare Facebook for Business and Taboola 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,420)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansTaboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TaboolaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Taboola. Users appreciate its familiar interface and ease of use, which facilitates effective communication and strategy implementation.
- Users say that Taboola offers unique features like AI-generated headlines that simplify ad creation. However, despite these strengths, it struggles to match the overall satisfaction levels seen with Facebook for Business, as reflected in its lower star ratings.
- Reviewers mention that Facebook for Business provides a robust support system, often highlighting the helpfulness of customer service. In contrast, Taboola's support quality is perceived as less reliable, which can impact user experience during critical moments.
- According to verified reviews, Facebook for Business is praised for its comprehensive features, such as scheduling posts and running ads, which are seamlessly integrated into daily operations. Taboola, while effective in lead generation, lacks the same breadth of features that users find essential for their marketing strategies.
- Users highlight that Taboola's user interface is precise in displaying key performance indicators, which aids in decision-making. However, the overall user experience is still overshadowed by Facebook for Business, which offers a more intuitive and user-friendly environment.
- G2 reviewers note that while both platforms cater to small businesses, Facebook for Business has a larger market presence and a more extensive user base, leading to more recent reviews and feedback that reflect current user experiences and satisfaction levels.
Pricing
Entry-Level Pricing
Taboola
No pricing availableFree Trial
Facebook for Business
No trial information availableTaboola
No trial information availableRatings
Meets Requirements
8.6
1,188
6.2
25
Ease of Use
8.2
1,192
6.7
23
Ease of Setup
8.1
647
6.0
8
Ease of Admin
8.3
615
6.4
7
Quality of Support
6.6
1,082
5.8
22
Has the product been a good partner in doing business?
7.8
602
7.4
7
Product Direction (% positive)
7.2
1,158
6.3
22
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
947
Not enough data
8.3
989
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
979
Not enough data
8.6
873
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
969
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
947
Not enough data
8.3
989
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
979
Not enough data
8.6
873
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Mobile
7.9
23
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
969
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
947
Not enough data
8.3
989
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
979
Not enough data
8.6
873
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
969
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(won by default)
963
Not enough data
8.2(won by default)
947
Not enough data
8.3(won by default)
989
Not enough data
7.5(won by default)
803
Not enough data
7.7(won by default)
762
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
862
Not enough data
8.2(won by default)
794
Not enough data
8.1(won by default)
403
Not enough data
8.4(won by default)
420
Not enough data
Targeting
8.7(won by default)
979
Not enough data
8.6(won by default)
873
Not enough data
8.8(won by default)
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0(won by default)
682
Not enough data
8.0(won by default)
839
Not enough data
8.5(won by default)
937
Not enough data
8.4(won by default)
969
Not enough data
8.3(won by default)
752
Not enough data
8.0(won by default)
903
Not enough data
8.0(won by default)
805
Not enough data
8.3(won by default)
685
Not enough data
8.4(won by default)
967
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
947
Not enough data
8.3
989
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
979
Not enough data
8.6
873
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
969
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Taboola are categorized as Display Advertising, Mobile Advertising, and Native Advertising
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Paid Search Advertising, and Video Advertising
Taboola is categorized as Retargeting
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
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