Introducing G2.ai, the future of software buying.Try now
Compare Facebook for Business and Skai 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, reflected in its higher G2 Score of 72.42 compared to Skai's 32.41. Users appreciate its familiarity and ease of use, noting that it simplifies communication with clients and integrates well with other platforms.
- Users say that Skai stands out for its robust customer support and intuitive user interface. Recent feedback highlights its speed and reliability in adjusting bidding and managing accounts, making it a valuable tool for users who prioritize actionable insights.
- Reviewers mention that Facebook for Business offers a wide range of features, such as post scheduling and ad management, which are easy to implement. This versatility is particularly beneficial for small businesses looking to enhance their online presence.
- According to verified reviews, Skai's focus on continuous updates and new tools, like automated actions and competitor insights, helps users streamline their workflows. This adaptability is praised by users who appreciate the platform's responsiveness to the changing digital landscape.
- Users highlight that while Facebook for Business has a larger market presence, Skai's quality of support is notably higher, with users expressing satisfaction with the assistance they receive. This can be a deciding factor for businesses that value strong customer relationships.
- Reviewers note that Facebook for Business has a significant advantage in terms of user base and market share, which can enhance brand visibility. However, Skai's specialized features for paid keyword optimization and bid rules are appealing for users focused on maximizing their advertising effectiveness.
Pricing
Entry-Level Pricing
Skai
No pricing availableFree Trial
Facebook for Business
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.6
1,190
8.0
259
Ease of Use
8.2
1,194
7.6
258
Ease of Setup
8.1
649
7.4
153
Ease of Admin
8.3
616
7.7
157
Quality of Support
6.6
1,084
8.3
253
Has the product been a good partner in doing business?
7.8
603
8.3
155
Product Direction (% positive)
7.2
1,160
8.0
250
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
92
8.2
948
8.0
90
8.3
990
8.0
82
7.5
803
8.3
84
7.7
762
7.9
79
Feature Not Available
Feature Not Available
7.6
699
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.0
862
7.6
71
8.2
794
Feature Not Available
8.1
403
8.0
29
8.4
420
Feature Not Available
Targeting
8.7
980
8.3
82
8.6
874
8.0
74
8.8
906
8.3
83
Feature Not Available
7.9
60
Platform
8.0
682
7.6
65
8.0
839
7.6
70
8.5
937
8.2
79
8.4
970
7.6
86
8.3
752
8.2
73
8.0
903
7.9
80
8.0
805
7.8
83
8.3
685
Feature Not Available
8.4
967
7.6
77
Campaign Management & Optimization
7.7
14
8.5
177
7.6
14
8.2
176
8.1
14
7.6
166
8.2
13
7.7
148
8.1
13
7.1
122
7.6
13
8.2
150
8.5
13
7.5
147
6.4
13
6.9
124
7.1
12
6.5
149
7.6
13
7.3
103
8.1
15
8.1
161
Analytics & Administration
8.5
14
8.6
177
8.4
15
8.2
156
8.6
14
8.0
167
Platform
8.0
14
7.6
127
8.5
14
7.8
148
7.9
14
7.7
154
8.2
15
8.2
154
8.1
14
8.0
166
8.1
13
8.2
151
8.2
14
7.8
147
8.1
14
Feature Not Available
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
92
8.2
948
8.0
90
8.3
990
8.0
82
7.5
803
8.3
84
7.7
762
7.9
79
Feature Not Available
Feature Not Available
7.6
699
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.0
862
7.6
71
8.2
794
Feature Not Available
8.1
403
8.0
29
8.4
420
Feature Not Available
Targeting
8.7
980
8.3
82
8.6
874
8.0
74
8.8
906
8.3
83
Feature Not Available
7.9
60
Mobile
7.9
23
8.2
41
8.1
403
8.0
29
8.4
420
Feature Not Available
Platform
8.0
682
7.6
65
8.0
839
7.6
70
8.5
937
8.2
79
8.4
970
7.6
86
8.3
752
8.2
73
8.0
903
7.9
80
8.0
805
7.8
83
8.3
685
Feature Not Available
8.4
967
7.6
77
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
92
8.2
948
8.0
90
8.3
990
8.0
82
7.5
803
8.3
84
7.7
762
7.9
79
Feature Not Available
Feature Not Available
7.6
699
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.0
862
7.6
71
8.2
794
Feature Not Available
8.1
403
8.0
29
8.4
420
Feature Not Available
Targeting
8.7
980
8.3
82
8.6
874
8.0
74
8.8
906
8.3
83
Feature Not Available
7.9
60
Platform
8.0
682
7.6
65
8.0
839
7.6
70
8.5
937
8.2
79
8.4
970
7.6
86
8.3
752
8.2
73
8.0
903
7.9
80
8.0
805
7.8
83
8.3
685
Feature Not Available
8.4
967
7.6
77
Platform Interoperability
8.3(won by 0.8)
170
7.5
6
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
7.9(won by default)
57
Campaign Management
8.3(won by 0.5)
963
7.8
92
8.2(won by 0.2)
948
8.0
90
8.3(won by 0.3)
990
8.0
82
7.5
803
8.3(won by 0.8)
84
7.7
762
7.9(won by 0.2)
79
Feature Not Available
Feature Not Available
7.6(won by default)
699
Feature Not Available
Feature Not Available
8.0(won by default)
62
Feature Not Available
8.2(won by default)
77
8.0(won by 0.4)
862
7.6
71
8.2(won by default)
794
Feature Not Available
8.1(won by 0.1)
403
8.0
29
8.4(won by default)
420
Feature Not Available
Targeting
8.7(won by 0.4)
980
8.3
82
8.6(won by 0.6)
874
8.0
74
8.8(won by 0.5)
906
8.3
83
Feature Not Available
7.9(won by default)
60
Platform
8.0(won by 0.4)
682
7.6
65
8.0(won by 0.4)
839
7.6
70
8.5(won by 0.3)
937
8.2
79
8.4(won by 0.8)
970
7.6
86
8.3(won by 0.1)
752
8.2
73
8.0(won by 0.1)
903
7.9
80
8.0(won by 0.2)
805
7.8
83
8.3(won by default)
685
Feature Not Available
8.4(won by 0.8)
967
7.6
77
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
92
8.2
948
8.0
90
8.3
990
8.0
82
7.5
803
8.3
84
7.7
762
7.9
79
Feature Not Available
Feature Not Available
7.6
699
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.0
862
7.6
71
8.2
794
Feature Not Available
8.1
403
8.0
29
8.4
420
Feature Not Available
Targeting
8.7
980
8.3
82
8.6
874
8.0
74
8.8
906
8.3
83
Feature Not Available
7.9
60
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.6
65
8.0
839
7.6
70
8.5
937
8.2
79
8.4
970
7.6
86
8.3
752
8.2
73
8.0
903
7.9
80
8.0
805
7.8
83
8.3
685
Feature Not Available
8.4
967
7.6
77
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Skai are categorized as Social Media Advertising, Cross-Channel Advertising, Mobile Advertising, and Paid Search Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Native Advertising, and Video Advertising
Skai is categorized as Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Skai has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
