Compare Facebook for Business and Skai 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,385)4.2 out of 5
Market Segments
Small-Business (65.9% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Skai excels in Paid Keyword Optimization with a score of 8.5, while Facebook for Business falls short at 7.1, indicating that Skai provides more effective tools for optimizing paid search campaigns.
- Reviewers mention that Skai's Quality of Support is rated at 8.3, significantly higher than Facebook for Business's 6.6, suggesting that users find Skai more responsive and helpful when issues arise.
- G2 users highlight that Skai offers superior Portfolio Bid Optimization with a score of 8.2 compared to Facebook for Business's 6.9, making it a better choice for users looking to manage multiple campaigns efficiently.
- Users on G2 note that Facebook for Business shines in Social Functionality, scoring 9.1, while Skai only scores 7.9, indicating that Facebook for Business may be more effective for social media advertising strategies.
- Reviewers say that Skai's Automated Ad Creation feature is highly rated at 8.6, which users find beneficial for streamlining ad production, whereas Facebook for Business does not have a comparable feature that stands out.
- Users report that both platforms perform similarly in Budget Execution & Monitoring, each scoring 8.1, but Skai's additional features in this area may provide a more comprehensive budgeting experience.
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Pricing
Entry-Level Pricing
Skai
No pricing availableFree Trial
Facebook for Business
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.6
1,156
8.0
259
Ease of Use
8.2
1,158
7.6
258
Ease of Setup
8.1
613
7.4
153
Ease of Admin
8.4
596
7.7
157
Quality of Support
6.6
1,051
8.3
253
Has the product been a good partner in doing business?
7.8
583
8.3
155
Product Direction (% positive)
7.2
1,127
8.0
250
Features by Category
Channel Functionality
8.7
31
Not enough data
Platform Interoperability
8.1
24
Not enough data
Campaign Management
8.3
937
7.8
92
8.2
922
8.0
90
8.3
964
8.0
82
7.5
779
8.3
84
7.7
737
7.9
79
Feature Not Available
Feature Not Available
7.6
674
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.1
836
7.6
71
8.2
771
Feature Not Available
8.1
382
8.0
29
8.4
401
Feature Not Available
Targeting
8.7
955
8.3
82
8.6
850
8.0
74
8.8
884
8.3
83
Feature Not Available
7.9
60
Platform
8.0
661
7.6
65
8.0
818
7.6
70
8.5
914
8.2
79
8.4
947
7.6
86
8.3
732
8.2
73
8.0
882
7.9
80
8.0
785
7.8
83
8.3
665
Feature Not Available
8.4
945
7.6
77
Campaign Management & Optimization
7.2
9
8.5
177
7.0
9
8.2
176
7.6
9
7.6
166
7.7
8
7.7
148
7.7
8
7.1
122
6.9
8
8.2
150
8.1
8
7.5
147
5.4
8
6.9
124
6.2
7
6.5
149
6.9
8
7.3
103
8.2
10
8.1
161
Analytics & Administration
8.3
8
8.6
177
8.1
9
8.2
156
8.3
8
8.0
167
Platform
7.7
8
7.6
127
7.9
8
7.8
148
7.5
8
7.7
154
7.6
9
8.2
154
7.3
8
8.0
166
7.7
8
8.2
151
7.9
8
7.8
147
7.5
8
Feature Not Available
Authoring Tools
8.1
18
Not enough data
8.5
13
Not enough data
8.3
15
Not enough data
8.7
15
Not enough data
Testing Tools
8.9
14
Not enough data
9.0
14
Not enough data
Publishing Tools
8.6
15
Not enough data
8.6
14
Not enough data
9.3
16
Not enough data
Platform Interoperability
6.4
12
Not enough data
Mobile Functionality
7.8
17
7.8
41
Campaign Management
8.3
937
7.8
92
8.2
922
8.0
90
8.3
964
8.0
82
7.5
779
8.3
84
7.7
737
7.9
79
Feature Not Available
Feature Not Available
7.6
674
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.1
836
7.6
71
8.2
771
Feature Not Available
8.1
382
8.0
29
8.4
401
Feature Not Available
Targeting
8.7
955
8.3
82
8.6
850
8.0
74
8.8
884
8.3
83
Feature Not Available
7.9
60
Mobile
7.7
16
8.2
41
8.1
382
8.0
29
8.4
401
Feature Not Available
Platform
8.0
661
7.6
65
8.0
818
7.6
70
8.5
914
8.2
79
8.4
947
7.6
86
8.3
732
8.2
73
8.0
882
7.9
80
8.0
785
7.8
83
8.3
665
Feature Not Available
8.4
945
7.6
77
Platform Interoperability
7.8
12
Not enough data
Video Functionality
7.6
16
Not enough data
Campaign Management
8.3
937
7.8
92
8.2
922
8.0
90
8.3
964
8.0
82
7.5
779
8.3
84
7.7
737
7.9
79
Feature Not Available
Feature Not Available
7.6
674
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.1
836
7.6
71
8.2
771
Feature Not Available
8.1
382
8.0
29
8.4
401
Feature Not Available
Targeting
8.7
955
8.3
82
8.6
850
8.0
74
8.8
884
8.3
83
Feature Not Available
7.9
60
Platform
8.0
661
7.6
65
8.0
818
7.6
70
8.5
914
8.2
79
8.4
947
7.6
86
8.3
732
8.2
73
8.0
882
7.9
80
8.0
785
7.8
83
8.3
665
Feature Not Available
8.4
945
7.6
77
Platform Interoperability
8.3(won by 0.8)
150
7.5
6
Social Functionality
Feature Not Available
7.9(won by default)
57
Campaign Management
8.3(won by 0.5)
937
7.8
92
8.2(won by 0.2)
922
8.0
90
8.3(won by 0.3)
964
8.0
82
7.5
779
8.3(won by 0.8)
84
7.7
737
7.9(won by 0.2)
79
Feature Not Available
Feature Not Available
7.6(won by default)
674
Feature Not Available
Feature Not Available
8.0(won by default)
62
Feature Not Available
8.2(won by default)
77
8.1(won by 0.5)
836
7.6
71
8.2(won by default)
771
Feature Not Available
8.1(won by 0.1)
382
8.0
29
8.4(won by default)
401
Feature Not Available
Targeting
8.7(won by 0.4)
955
8.3
82
8.6(won by 0.6)
850
8.0
74
8.8(won by 0.5)
884
8.3
83
Feature Not Available
7.9(won by default)
60
Platform
8.0(won by 0.4)
661
7.6
65
8.0(won by 0.4)
818
7.6
70
8.5(won by 0.3)
914
8.2
79
8.4(won by 0.8)
947
7.6
86
8.3(won by 0.1)
732
8.2
73
8.0(won by 0.1)
882
7.9
80
8.0(won by 0.2)
785
7.8
83
8.3(won by default)
665
Feature Not Available
8.4(won by 0.8)
945
7.6
77
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.3
937
7.8
92
8.2
922
8.0
90
8.3
964
8.0
82
7.5
779
8.3
84
7.7
737
7.9
79
Feature Not Available
Feature Not Available
7.6
674
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
8.1
836
7.6
71
8.2
771
Feature Not Available
8.1
382
8.0
29
8.4
401
Feature Not Available
Targeting
8.7
955
8.3
82
8.6
850
8.0
74
8.8
884
8.3
83
Feature Not Available
7.9
60
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
661
7.6
65
8.0
818
7.6
70
8.5
914
8.2
79
8.4
947
7.6
86
8.3
732
8.2
73
8.0
882
7.9
80
8.0
785
7.8
83
8.3
665
Feature Not Available
8.4
945
7.6
77
Categories
Categories
Shared Categories
Facebook for Business and Skai are categorized as Social Media Advertising, Cross-Channel Advertising, Mobile Advertising, and Paid Search Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Native Advertising, and Video Advertising
Skai is categorized as Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.5%
Retail
4.9%
Real Estate
3.6%
Information Technology and Services
3.4%
Internet
3.3%
Other
65.3%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
Facebook for Business
Most Helpful Favorable Review
Laura H.
Verified User in Consumer Electronics
Facebook has come quite a long way in what it can offer its advertising clients. In my opinion, it is one of the best tools for self-service advertising. With hyper-targeting and flexible pay options, Facebook makes it pretty easy to have your ad seen by...
Most Helpful Critical Review
ashley f.
Verified User in Retail
Hard to understand the platform with all of the different apps you have to use to basically manage the same thing. I feel that all of the different tools are structured in a very "hard to understand" way and could be condensed into something much more user...
Skai
Most Helpful Favorable Review
Matthew L.
Verified User in Marketing and Advertising
Kenshoo has a lot of features that make managing SEM much easier. Scheduled actions, advanced search, and Kenshoo Editor allows you to easily make and schedule changes across engines. Automated bidding is really useful for managing performance. There are a...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Laura H.
Verified User in Consumer Electronics
Facebook has come quite a long way in what it can offer its advertising clients. In my opinion, it is one of the best tools for self-service advertising. With hyper-targeting and flexible pay options, Facebook makes it pretty easy to have your ad seen by...
Matthew L.
Verified User in Marketing and Advertising
Kenshoo has a lot of features that make managing SEM much easier. Scheduled actions, advanced search, and Kenshoo Editor allows you to easily make and schedule changes across engines. Automated bidding is really useful for managing performance. There are a...
ashley f.
Verified User in Retail
Hard to understand the platform with all of the different apps you have to use to basically manage the same thing. I feel that all of the different tools are structured in a very "hard to understand" way and could be condensed into something much more user...
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Alternatives
Discussions
How to promote myself as a professional content writer?
2 comments
MS
I'm unable to access external content such as the article you mentioned. However, I can provide a general overview of personal branding based on common...Read more
What is Facebook for Business used for?
2 comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
How do i claim a facebook page that already exists for my business
1 comment
NW
This video clip was helpful when I was claiming a page. https://m.youtube.com/watch?v=24rV31y0DKcRead more
Skai has no discussions with answers
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