Compare Eskimi and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (67.0% of reviews)
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Eskimi
Star Rating
(103)4.8 out of 5
Market Segments
Small-Business (67.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about EskimiGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, while Eskimi shines in Campaign Dashboard with a score of 9.3, indicating a more user-friendly interface for managing campaigns.
- Reviewers mention that Eskimi's Brand Safety features are highly rated at 9.2, providing users with peace of mind regarding ad placements, whereas Google Marketing Platform's score of 7.7 suggests room for improvement in this area.
- G2 users highlight that Eskimi offers superior Creative Optimization capabilities, scoring 9.5, which allows for more effective ad performance, compared to Google Marketing Platform's score of 7.7, where users feel the options are limited.
- Users on G2 note that Eskimi's Mobile Rich Media Capabilities are rated at 9.6, making it a better choice for mobile advertising, while Google Marketing Platform's score of 7.6 indicates it may not meet the needs of mobile-focused campaigns as effectively.
- Reviewers say that Google Marketing Platform's Ease of Use is rated at 7.9, which some users find challenging, while Eskimi's score of 9.2 suggests a more intuitive user experience, making it easier for small businesses to navigate.
- Users report that Eskimi's Fraud Protection features are rated at 9.2, providing robust security for ad campaigns, whereas Google Marketing Platform's score of 7.6 indicates that users may have concerns about the effectiveness of its fraud prevention measures.
Pricing
Entry-Level Pricing
Eskimi
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Eskimi
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
9.1
78
8.5
247
Ease of Use
9.2
78
8.0
246
Ease of Setup
8.9
65
7.4
128
Ease of Admin
9.1
61
7.7
121
Quality of Support
9.4
78
6.9
226
Has the product been a good partner in doing business?
9.7
66
7.6
121
Product Direction (% positive)
9.2
74
8.0
243
Features by Category
Channel Functionality
Not enough data
8.5
165
Platform Interoperability
Not enough data
7.2
9
Campaign Management
9.3
65
8.3
179
|
Verified
9.3
59
8.1
174
|
Verified
9.4
63
8.3
155
|
Verified
8.5
53
7.7
149
|
Verified
8.7
53
7.9
153
|
Verified
9.2
58
7.7
140
|
Verified
9.2
55
7.6
128
|
Verified
9.2
57
8.4
72
9.2
57
8.1
68
9.5
61
7.7
148
|
Verified
9.6
61
7.9
140
|
Verified
9.3
57
7.0
38
9.6
59
7.6
93
|
Verified
Targeting
9.1
62
8.5
159
|
Verified
8.7
60
8.4
149
|
Verified
9.2
61
8.2
149
|
Verified
9.1
59
8.1
68
Platform
8.8
56
8.0
53
8.9
58
8.1
163
|
Verified
9.3
58
8.3
158
|
Verified
9.3
61
8.4
168
|
Verified
9.2
57
8.4
143
|
Verified
9.2
60
7.6
151
|
Verified
9.3
60
7.9
151
|
Verified
9.4
59
8.1
116
|
Verified
8.9
57
7.7
135
|
Verified
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Campaign Management
9.3
65
8.3
179
|
Verified
9.3
59
8.1
174
|
Verified
9.4
63
8.3
155
|
Verified
8.5
53
7.7
149
|
Verified
8.7
53
7.9
153
|
Verified
9.2
58
7.7
140
|
Verified
9.2
55
7.6
128
|
Verified
9.2
57
8.4
72
9.2
57
8.1
68
9.5
61
7.7
148
|
Verified
9.6
61
7.9
140
|
Verified
9.3
57
7.0
38
9.6
59
7.6
93
|
Verified
Targeting
9.1
62
8.5
159
|
Verified
8.7
60
8.4
149
|
Verified
9.2
61
8.2
149
|
Verified
9.1
59
8.1
68
Mobile
Not enough data
7.7
112
9.3
57
7.0
38
9.6
59
7.6
93
|
Verified
Platform
8.8
56
8.0
53
8.9
58
8.1
163
|
Verified
9.3
58
8.3
158
|
Verified
9.3
61
8.4
168
|
Verified
9.2
57
8.4
143
|
Verified
9.2
60
7.6
151
|
Verified
9.3
60
7.9
151
|
Verified
9.4
59
8.1
116
|
Verified
8.9
57
7.7
135
|
Verified
Platform Interoperability
Not enough data
7.7
5
Video Functionality
Not enough data
7.9
98
Campaign Management
9.3
65
8.3
179
|
Verified
9.3
59
8.1
174
|
Verified
9.4
63
8.3
155
|
Verified
8.5
53
7.7
149
|
Verified
8.7
53
7.9
153
|
Verified
9.2
58
7.7
140
|
Verified
9.2
55
7.6
128
|
Verified
9.2
57
8.4
72
9.2
57
8.1
68
9.5
61
7.7
148
|
Verified
9.6
61
7.9
140
|
Verified
9.3
57
7.0
38
9.6
59
7.6
93
|
Verified
Targeting
9.1
62
8.5
159
|
Verified
8.7
60
8.4
149
|
Verified
9.2
61
8.2
149
|
Verified
9.1
59
8.1
68
Platform
8.8
56
8.0
53
8.9
58
8.1
163
|
Verified
9.3
58
8.3
158
|
Verified
9.3
61
8.4
168
|
Verified
9.2
57
8.4
143
|
Verified
9.2
60
7.6
151
|
Verified
9.3
60
7.9
151
|
Verified
9.4
59
8.1
116
|
Verified
8.9
57
7.7
135
|
Verified
Demand Side Platforms
9.1
55
Not enough data
Campaign Management
9.3
65
8.3
179
|
Verified
9.3
59
8.1
174
|
Verified
9.4
63
8.3
155
|
Verified
8.5
53
7.7
149
|
Verified
8.7
53
7.9
153
|
Verified
9.2
58
7.7
140
|
Verified
9.2
55
7.6
128
|
Verified
9.2
57
8.4
72
9.2
57
8.1
68
9.5
61
7.7
148
|
Verified
9.6
61
7.9
140
|
Verified
9.3
57
7.0
38
9.6
59
7.6
93
|
Verified
Targeting
9.1
62
8.5
159
|
Verified
8.7
60
8.4
149
|
Verified
9.2
61
8.2
149
|
Verified
9.1
59
8.1
68
Demand Side Platforms
8.8
56
8.2
44
|
Verified
8.9
59
7.5
49
|
Verified
9.0
56
7.6
49
|
Verified
Platform
8.8
56
8.0
53
8.9
58
8.1
163
|
Verified
9.3
58
8.3
158
|
Verified
9.3
61
8.4
168
|
Verified
9.2
57
8.4
143
|
Verified
9.2
60
7.6
151
|
Verified
9.3
60
7.9
151
|
Verified
9.4
59
8.1
116
|
Verified
8.9
57
7.7
135
|
Verified
Categories
Categories
Shared Categories
Eskimi and Google Marketing Platform are categorized as Demand Side Platform (DSP)
Unique Categories
Eskimi has no unique categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Eskimi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
49.5%
Food & Beverages
5.2%
Financial Services
4.1%
Online Media
3.1%
Information Technology and Services
3.1%
Other
35.1%
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Most Helpful Reviews
Eskimi
Most Helpful Favorable Review
Ann B.
Verified User in Marketing and Advertising
A pleasant team who love what they do. Non-standard solutions for any category of advertiser. Initiative and ideas.
Most Helpful Critical Review
Parth P.
Verified User
Customer service team and support/technical team.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Ann B.
Verified User in Marketing and Advertising
A pleasant team who love what they do. Non-standard solutions for any category of advertiser. Initiative and ideas.
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Parth P.
Verified User
Customer service team and support/technical team.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
How's the upgradation going to be implemented?
1 comment
Official Response from Eskimi
We will keep you updated about all the changes on the platform through our newsletter. You can subscribe to it on our website eskimi.com.
Our Product team...Read more
Eskimi has no more discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
