Compare Equativ and PubMatic 
At a Glance
Market Segments
Small-Business (54.5% of reviews)
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Equativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about EquativPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PubMatic's "SSP Functionality" scores lower at 6.1 compared to Smart AdServer's more robust offerings, which are praised for their comprehensive "Ad Unit Availability" at 7.0, making Smart AdServer a better choice for those needing diverse ad formats.
- Reviewers mention that Smart AdServer excels in "Performance Analytics," achieving a higher score, which allows users to gain deeper insights into their campaigns, while PubMatic's analytics features are seen as less intuitive and less effective.
- G2 users highlight that Smart AdServer's "Campaign Management" tools are more user-friendly and efficient, reflected in its higher ease of use rating of 8.2, whereas PubMatic struggles with user experience, scoring only 6.5.
- Users on G2 report that PubMatic's "Product Direction" is a concern, with a low score of 5.3, indicating potential stagnation, while Smart AdServer's positive feedback on product updates and direction, scoring 8.9, suggests a more innovative approach.
- Reviewers say that Smart AdServer's "Quality of Support" is rated higher at 7.3, with users appreciating timely responses and helpful resources, while PubMatic's support is often described as lacking, with a score of 6.7.
- Users report that both platforms cater to small businesses, but Smart AdServer has a stronger reputation for meeting requirements with a score of 9.1, while PubMatic's lower score of 6.2 indicates it may not fully meet user expectations.
Pricing
Entry-Level Pricing
Equativ
No pricing availablePubMatic
No pricing availableFree Trial
Equativ
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
9.1
11
6.2
10
Ease of Use
8.2
11
6.5
10
Ease of Setup
Not enough data
6.7
5
Ease of Admin
Not enough data
8.0
5
Quality of Support
7.3
11
6.7
10
Has the product been a good partner in doing business?
Not enough data
7.7
5
Product Direction (% positive)
8.9
11
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.1
6
SSP
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Equativ and PubMatic are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Equativ has no unique categories
PubMatic is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Most Helpful Reviews
Equativ
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Platform is easy to work within and the pricing is among the best we found.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Sluggish reporting, very slow engineering team. If you have technical issues its hard to work with them.
PubMatic
Most Helpful Favorable Review
Verified User in Publishing
always filled my impressions with a paying ad
Most Helpful Critical Review
Verified User in Biotechnology
Doesn't give.examples of previous aolutions
Verified User in Marketing and Advertising
Platform is easy to work within and the pricing is among the best we found.
Verified User in Publishing
always filled my impressions with a paying ad
Verified User in Marketing and Advertising
Sluggish reporting, very slow engineering team. If you have technical issues its hard to work with them.
Verified User in Biotechnology
Doesn't give.examples of previous aolutions
Alternatives
Discussions
Equativ has no discussions with answers
PubMatic has no discussions with answers
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