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Compare Ensighten Manage and Google Tag Manager 
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At a Glance
Market Segments
Enterprise (80.0% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Ensighten Manage
Star Rating
(11)3.9 out of 5
Market Segments
Enterprise (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Ensighten ManageGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, while Ensighten Manage falls short in this area, leading to frustrations for users who require robust tracking capabilities.
- Reviewers mention that Google Tag Manager's "Real-Time Reporting" feature is highly rated at 9.3, providing immediate insights, whereas Ensighten Manage's reporting capabilities are perceived as less responsive, with a lower overall satisfaction score.
- G2 users highlight that Google Tag Manager offers superior "Ease of Use" with a score of 8.0, making it more accessible for small businesses, while Ensighten Manage's usability is rated at 6.9, which can hinder adoption among less tech-savvy users.
- Users on G2 appreciate Google Tag Manager's "Custom Reports and Dashboards" feature, scoring 8.3, which allows for tailored insights, while Ensighten Manage's reporting customization options are seen as limited, impacting user experience.
- Reviewers say that Google Tag Manager's "API / Integrations" score of 8.8 indicates a strong ability to connect with other tools, whereas Ensighten Manage's integration capabilities are viewed as less flexible, which can be a drawback for users needing seamless workflows.
- Users report that Google Tag Manager's "Product Direction" score of 8.8 reflects a positive outlook for future updates and features, while Ensighten Manage's lower score of 5.6 raises concerns about its long-term viability and innovation.
Pricing
Entry-Level Pricing
Ensighten Manage
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Ensighten Manage
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
6.9
8
9.2
338
Ease of Use
6.9
8
8.0
339
Ease of Setup
Not enough data
7.9
199
Ease of Admin
Not enough data
8.3
191
Quality of Support
8.1
7
7.1
277
Has the product been a good partner in doing business?
Not enough data
8.1
166
Product Direction (% positive)
5.6
8
8.8
329
Features by Category
Metrics
Not enough data
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Reporting
Not enough data
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Other
Not enough data
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Categories
Categories
Shared Categories
Ensighten Manage and Google Tag Manager are categorized as Tag Management Systems
Unique Categories
Ensighten Manage has no unique categories
Google Tag Manager is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Ensighten Manage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
20.0%
Marketing and Advertising
20.0%
Computer Software
20.0%
Wholesale
10.0%
Retail
10.0%
Other
20.0%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Alternatives
Discussions
Ensighten Manage has no discussions with answers
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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