- Home
- ...
- Tag Management Systems
- Ensighten Manage
- Google Tag Manager
- Ensighten Manage-vs-Google Tag Manager
Compare Ensighten Manage and Google Tag Manager 
At a Glance
Market Segments
Enterprise (80.0% of reviews)
Small-Business (53.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Ensighten Manage
Star Rating
(11)3.9 out of 5
Market Segments
Enterprise (80.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Ensighten ManageGoogle Tag Manager
Star Rating
(410)4.6 out of 5
Market Segments
Small-Business (53.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, making it easier for marketers to implement and manage tracking without heavy reliance on developers. In contrast, Ensighten Manage has a lower score in this area, indicating potential challenges in event tracking setup.
- Reviewers mention that Google Tag Manager's "Real-Time Reporting" feature is highly rated at 9.3, allowing users to see immediate results of their tracking efforts. On the other hand, Ensighten Manage's reporting capabilities are perceived as less robust, with a lower overall satisfaction score.
- G2 users highlight that Google Tag Manager offers superior "Ease of Use" with a score of 8.0, which is crucial for teams that may not have extensive technical expertise. Conversely, Ensighten Manage struggles in this area, with a score of 6.9, suggesting a steeper learning curve for new users.
- Users on G2 report that Google Tag Manager's "Custom Event Tracking" feature is rated at 9.0, providing flexibility for tailored tracking solutions. In comparison, Ensighten Manage does not receive the same level of praise, indicating limitations in customization options.
- Reviewers mention that Google Tag Manager's "User, Role, and Access Management" is rated at 9.1, which is beneficial for organizations needing to manage multiple users and permissions effectively. Ensighten Manage, while also offering this feature, does not achieve the same level of user satisfaction.
- Users say that Google Tag Manager's "Performance and Reliability" is rated at 9.1, ensuring that tracking scripts run smoothly without impacting site performance. Ensighten Manage, while reliable, does not match this high standard, leading to concerns about potential slowdowns during peak traffic times.
Featured Products
Sponsored
Reaktion
(2)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Ensighten Manage
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Ensighten Manage
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
6.9
8
9.2
333
Ease of Use
6.9
8
8.0
334
Ease of Setup
Not enough data
7.9
193
Ease of Admin
Not enough data
8.3
188
Quality of Support
8.1
7
7.1
272
Has the product been a good partner in doing business?
Not enough data
8.1
163
Product Direction (% positive)
5.6
8
8.8
324
Features by Category
Metrics
Not enough data
9.0
203
Not enough data
8.9
202
Not enough data
8.7
196
Not enough data
9.1
229
Not enough data
9.0
235
Not enough data
8.4
179
Not enough data
8.3
176
Not enough data
9.1
220
Not enough data
8.6
181
Reporting
Not enough data
Feature Not Available
Not enough data
8.4
162
Not enough data
8.1
153
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
167
Not enough data
Feature Not Available
Other
Not enough data
8.6
180
Not enough data
8.5
164
Not enough data
8.3
161
Not enough data
9.0
192
Not enough data
8.9
152
Not enough data
8.0
119
Not enough data
8.2
146
Administration
Not enough data
8.8
154
Not enough data
8.7
169
Not enough data
9.1
213
Not enough data
9.1
221
Categories
Categories
Shared Categories
Ensighten Manage and Google Tag Manager are categorized as Tag Management Systems
Unique Categories
Ensighten Manage has no unique categories
Google Tag Manager is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Ensighten Manage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
20.0%
Marketing and Advertising
20.0%
Computer Software
20.0%
Wholesale
10.0%
Retail
10.0%
Other
20.0%
Marketing and Advertising
33.8%
Computer Software
9.2%
Information Technology and Services
8.7%
Internet
6.1%
Retail
3.1%
Other
39.2%
Most Helpful Reviews
Ensighten Manage
Most Helpful Favorable Review
Verified User in Wholesale
Great tag management through Ensighten Manage Customer Service A+ Account rep is always available to help easy to use interface
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike that Ensighten logs you off after 20 minutes and you have to constantly relog on to finish your task. Also it is difficult to work through deployments, as coding is involved and I am not a coder.
Google Tag Manager
Most Helpful Favorable Review
Verified User in Accounting
The ability to add and manage all the javascript tags.
Most Helpful Critical Review
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
Verified User in Wholesale
Great tag management through Ensighten Manage Customer Service A+ Account rep is always available to help easy to use interface
Verified User in Accounting
The ability to add and manage all the javascript tags.
Verified User in Marketing and Advertising
I dislike that Ensighten logs you off after 20 minutes and you have to constantly relog on to finish your task. Also it is difficult to work through deployments, as coding is involved and I am not a coder.
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
Alternatives
Discussions
Ensighten Manage has no discussions with answers
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
