Compare Dynamic Yield and Optimizely Web Experimentation

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At a Glance
Dynamic Yield
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Dynamic Yield
Optimizely Web Experimentation
Optimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Information
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web Experimentation
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, while Dynamic Yield shines in the same category with a higher score of 9.1, indicating a more robust feature set for users looking to optimize their experiments.
  • Reviewers mention that Dynamic Yield's personalization capabilities, particularly in Product Recommendations (9.4) and Personalized Messaging (9.1), significantly outperform Optimizely's scores of 7.6 and 8.8, respectively, making it a better choice for businesses focused on tailored customer experiences.
  • G2 users highlight that Optimizely's Quality of Support (8.0) is notably lower than Dynamic Yield's (9.1), suggesting that users may find more reliable assistance and resources when using Dynamic Yield.
  • Users on G2 report that while both platforms offer multichannel capabilities, Dynamic Yield has a slight edge in Mobile Testing (8.9) compared to Optimizely's score of 8.4, which may be crucial for businesses prioritizing mobile optimization.
  • Reviewers mention that Optimizely's ease of setup (8.1) is better than Dynamic Yield's (7.6), indicating that users may find it simpler to get started with Optimizely, which can be a significant factor for teams with limited technical resources.
  • Users say that Dynamic Yield's AI/Machine Learning capabilities (8.0) are more advanced than Optimizely's (6.7), suggesting that businesses looking to leverage predictive analytics and automated insights may benefit more from Dynamic Yield's offerings.
Featured Products
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing available
Optimizely Web Experimentation
Enterprise
Contact Vendor
Learn more about Optimizely Web Experimentation
Free Trial
Dynamic Yield
No trial information available
Optimizely Web Experimentation
No trial information available
Ratings
Meets Requirements
8.7
139
8.4
295
Ease of Use
8.3
138
8.2
307
Ease of Setup
7.6
62
8.0
154
Ease of Admin
8.3
57
8.2
124
Quality of Support
9.1
138
8.0
251
Has the product been a good partner in doing business?
9.1
58
7.9
119
Product Direction (% positive)
9.6
135
7.8
270
Features by Category
E-Commerce PersonalizationHide 21 FeaturesShow 21 Features
8.5
59
8.4
31
Visitor Behavior
8.1
49
7.8
24
|
Verified
8.8
52
8.5
26
|
Verified
8.1
44
7.6
22
|
Verified
Templates
8.2
38
7.8
24
|
Verified
8.4
47
8.3
23
|
Verified
8.4
47
8.4
24
|
Verified
Personalization
9.2
53
7.6
23
|
Verified
8.7
47
7.7
26
|
Verified
8.1
43
7.9
21
|
Verified
6.6
33
Feature Not Available
9.0
42
7.5
20
|
Verified
9.4
47
7.0
19
|
Verified
9.1
49
9.0
24
|
Verified
9.1
39
8.6
22
|
Verified
Multichannel
8.9
48
8.5
26
|
Verified
7.4
32
6.9
20
|
Verified
8.5
45
8.9
25
|
Verified
Administration
8.4
33
8.0
22
|
Verified
7.8
48
8.5
22
|
Verified
8.3
44
8.2
22
|
Verified
8.1
42
8.1
23
|
Verified
Personalization EnginesHide 10 FeaturesShow 10 Features
8.6
47
8.0
24
Segmentation
9.1
45
8.8
21
8.6
41
8.1
14
Targeting
8.9
41
7.6
21
8.9
40
7.8
20
Triggered Content
8.0
27
7.8
16
8.4
21
Feature Not Available
8.8
32
7.4
13
Personalized Content
8.7
43
8.0
15
7.9
21
8.1
16
9.1
43
8.7
18
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.2
6
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
29
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
7.7
51
7.8
71
Computing
7.1
34
7.9
66
8.0
39
6.4
60
6.9
42
6.9
71
Experimental Design
8.7
45
8.4
69
8.9
40
8.7
68
8.9
46
8.7
68
Analytics
8.0
46
8.2
67
5.1
27
5.7
61
Categories
Categories
Shared Categories
Dynamic Yield
Dynamic Yield
Optimizely Web Experimentation
Optimizely Web Experimentation
Dynamic Yield and Optimizely Web Experimentation are categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Dynamic Yield
Dynamic Yield has no unique categories
Optimizely Web Experimentation
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
Dynamic Yield
Dynamic Yield
Small-Business(50 or fewer emp.)
13.3%
Mid-Market(51-1000 emp.)
56.7%
Enterprise(> 1000 emp.)
30.0%
Optimizely Web Experimentation
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
21.3%
Mid-Market(51-1000 emp.)
47.8%
Enterprise(> 1000 emp.)
30.8%
Reviewers' Industry
Dynamic Yield
Dynamic Yield
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Optimizely Web Experimentation
Optimizely Web Experimentation
Computer Software
11.1%
Information Technology and Services
9.4%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.4%
Most Helpful Reviews
Dynamic Yield
Dynamic Yield
Most Helpful Favorable Review
KC
Kirby C.
Verified User in Apparel & Fashion

Dynamic Yield combines an enterprise-level experimentation tool with a unique product recommendation offering. Unlike some tools, DY also integrates with email to allow for a more holistic personalization strategy. It offers many out-of-the-box templates...

Most Helpful Critical Review
Verified User
G
Verified User in Retail

My biggest problems were 1. Very slow response times. Even after months of follow up, DY team couldn't solve the slowness issue 2. The ROI wasnt as great as promised

Optimizely Web Experimentation
Optimizely Web Experimentation
Most Helpful Favorable Review
WY
Wissam Y.
Verified User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
VB
Vladimir B.
Verified User in Computer Software

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

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Dynamic Yield
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Discussions
Dynamic Yield
Dynamic Yield Discussions
Will you have video tutorials available for new users?
1 comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Monty the Mongoose crying
Dynamic Yield has no more discussions with answers
Optimizely Web Experimentation
Optimizely Web Experimentation Discussions
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Monty the Mongoose crying
Optimizely Web Experimentation has no more discussions with answers