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Compare Dynamic Yield and Optimizely Web Experimentation

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At a Glance
Dynamic Yield
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Dynamic Yield
Optimizely Web Experimentation
Optimizely Web Experimentation
Star Rating
(362)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Information
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web Experimentation
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Dynamic Yield excels in Quality of Support with a score of 9.1, while Optimizely Web Experimentation has a lower score of 8.0. Reviewers mention that the support team is responsive and helpful, making it easier to resolve issues quickly.
  • Reviewers mention that Dynamic Yield offers superior Personalization features, particularly in Product Recommendations (9.4) and Personalized Messaging (9.1), compared to Optimizely Web Experimentation which scores 7.6 and 8.8 respectively. Users say that the recommendations are highly relevant and improve user engagement.
  • G2 users highlight that Optimizely Web Experimentation shines in A/B Testing with a score of 8.8, while Dynamic Yield scores slightly higher at 9.1. Users report that the A/B testing capabilities are intuitive and allow for quick iterations.
  • Users on G2 report that Dynamic Yield has a more robust AI/Machine Learning integration with a score of 8.0, compared to Optimizely Web Experimentation's score of 6.7. Reviewers mention that the AI features help in automating personalization efforts effectively.
  • Reviewers mention that Optimizely Web Experimentation provides a better Ease of Setup experience with a score of 8.1, while Dynamic Yield scores lower at 7.6. Users say that the setup process is straightforward and user-friendly, making it accessible for teams with limited technical expertise.
  • Users report that Dynamic Yield has a more comprehensive Segmentation capability, particularly in Targeting (8.9) compared to Optimizely Web Experimentation (8.5). Reviewers mention that the advanced targeting options allow for more precise audience segmentation, enhancing campaign effectiveness.
Featured Products
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing available
Optimizely Web Experimentation
Enterprise
Contact Vendor
Learn more about Optimizely Web Experimentation
Free Trial
Dynamic Yield
No trial information available
Optimizely Web Experimentation
No trial information available
Ratings
Meets Requirements
8.7
139
8.4
261
Ease of Use
8.3
138
8.2
262
Ease of Setup
7.6
62
8.1
116
Ease of Admin
8.3
57
8.1
106
Quality of Support
9.1
138
8.0
220
Has the product been a good partner in doing business?
9.1
58
7.8
101
Product Direction (% positive)
9.6
135
7.7
236
Features by Category
E-Commerce PersonalizationHide 21 FeaturesShow 21 Features
8.4
922
8.4
347
Visitor Behavior
8.1
49
8.4
18
|
Verified
8.8
52
8.5
20
|
Verified
8.1
44
8.4
16
|
Verified
Templates
8.2
38
8.1
18
|
Verified
8.4
47
8.8
17
|
Verified
8.4
47
8.5
18
|
Verified
Personalization
9.2
53
8.0
17
|
Verified
8.7
47
7.8
20
|
Verified
8.1
43
8.2
16
|
Verified
6.6
33
Feature Not Available
9.0
42
8.1
14
|
Verified
9.4
47
7.6
14
|
Verified
9.1
49
8.8
18
|
Verified
9.1
39
8.9
16
|
Verified
Multichannel
8.9
48
8.7
20
|
Verified
7.4
32
8.1
15
|
Verified
8.5
45
8.8
20
|
Verified
Administration
8.4
33
8.8
17
|
Verified
7.8
48
8.5
17
|
Verified
8.3
44
8.1
18
|
Verified
8.1
42
8.4
18
|
Verified
Personalization EnginesHide 10 FeaturesShow 10 Features
8.6
354
8.0
154
Segmentation
9.1
45
8.8
21
8.6
41
8.1
14
Targeting
8.9
41
7.6
21
8.9
40
7.8
20
Triggered Content
8.0
27
7.8
16
8.4
21
Feature Not Available
8.8
32
7.4
13
Personalized Content
8.7
43
8.0
15
7.9
21
8.1
16
9.1
43
8.7
18
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.2
16
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
113
Management
Not enough data
8.3
18
Not enough data
8.7
19
Not enough data
8.2
17
Functionality
Not enough data
7.9
19
Not enough data
8.4
20
Not enough data
7.7
20
7.7
319
7.8
294
Computing
7.1
34
8.2
36
8.0
39
6.7
31
6.9
42
7.4
41
Experimental Design
8.7
45
8.2
39
8.9
40
8.5
38
8.9
46
8.4
39
Analytics
8.0
46
8.2
38
5.1
27
6.9
32
Categories
Categories
Shared Categories
Dynamic Yield
Dynamic Yield
Optimizely Web Experimentation
Optimizely Web Experimentation
Dynamic Yield and Optimizely Web Experimentation are categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Dynamic Yield
Dynamic Yield has no unique categories
Optimizely Web Experimentation
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
Dynamic Yield
Dynamic Yield
Small-Business(50 or fewer emp.)
13.3%
Mid-Market(51-1000 emp.)
56.7%
Enterprise(> 1000 emp.)
30.0%
Optimizely Web Experimentation
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
22.1%
Mid-Market(51-1000 emp.)
48.0%
Enterprise(> 1000 emp.)
29.9%
Reviewers' Industry
Dynamic Yield
Dynamic Yield
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Optimizely Web Experimentation
Optimizely Web Experimentation
Computer Software
12.0%
Financial Services
9.7%
Information Technology and Services
9.1%
Marketing and Advertising
8.6%
Retail
7.7%
Other
52.9%
Most Helpful Reviews
Dynamic Yield
Dynamic Yield
Most Helpful Favorable Review
Verified User
G
Verified User in Consumer Goods

DY provides the ability to launch and monitor A/B test in the shortest of time, giving us the ability to always continue testing towards a better end product for our customers!

Most Helpful Critical Review
Verified User
G
Verified User in Retail

So far, the reporting tools are not as accurate as they should be. In comparing to test and target, the reporting has too wide a variation between what test and target shows, vs what dynamic yield shows.

Optimizely Web Experimentation
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
WY
Wissam Y.
Verified User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
VB
Vladimir B.
Verified User in Computer Software

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Alternatives
Dynamic Yield
Dynamic Yield Alternatives
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Optimizely Web Experimentation
Optimizely Web Experimentation Alternatives
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Discussions
Dynamic Yield
Dynamic Yield Discussions
Will you have video tutorials available for new users?
1 comment
Ashley B.
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 comment
Yaniv N.
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Monty the Mongoose crying
Dynamic Yield has no more discussions with answers
Optimizely Web Experimentation
Optimizely Web Experimentation Discussions
How does A/B Testing work?
1 comment
Tim S.
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
Tim S.
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Monty the Mongoose crying
Optimizely Web Experimentation has no more discussions with answers