Compare D&B Hoovers and Owler 
At a Glance
Market Segments
Enterprise (38.3% of reviews)
Small-Business (37.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
D&B Hoovers
Star Rating
(694)4.1 out of 5
Market Segments
Enterprise (38.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about D&B HooversOwler
Star Rating
(480)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that D&B Hoovers excels in Lead Builder functionality with a score of 8.3, while Owler's score of 7.4 indicates it may not be as robust in this area. Reviewers mention that D&B Hoovers provides a more comprehensive set of tools for building targeted leads.
- Reviewers mention that Owler shines in News/People Alerts with a score of 8.8 compared to D&B Hoovers' 7.4. Users on G2 appreciate Owler's ability to keep them updated on relevant news and changes in their target companies.
- G2 users highlight that D&B Hoovers has a strong Data Accuracy rating for Contact Data Accuracy at 6.3, while Owler significantly outperforms with a score of 7.7. Users report that Owler's data is more reliable for their outreach efforts.
- Users say that D&B Hoovers offers better CRM Integration with a score of 7.3, while Owler's score of 7.5 suggests it has a slight edge. However, reviewers mention that D&B Hoovers provides a more seamless experience for integrating with existing systems.
- Reviewers mention that Owler's Customization features are rated higher at 7.5 compared to D&B Hoovers' 7.6. Users report that Owler allows for more tailored solutions to fit their specific business needs.
- Users on G2 report that D&B Hoovers has a better Performance and Reliability score of 8.1, while Owler's score of 8.6 indicates it may have a more stable platform. Reviewers say that Owler's performance is consistently reliable, which is crucial for daily operations.
Featured Products
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Pricing
Entry-Level Pricing
D&B Hoovers
No pricing availableOwler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
Free Trial
D&B Hoovers
Free Trial is available
Owler
No trial information availableRatings
Meets Requirements
7.8
587
8.4
358
Ease of Use
8.3
594
8.9
370
Ease of Setup
8.3
219
9.3
80
Ease of Admin
8.0
169
9.1
74
Quality of Support
8.0
501
8.5
208
Has the product been a good partner in doing business?
8.0
169
8.9
69
Product Direction (% positive)
7.1
579
7.7
361
Features by Category
Data Availability
7.0
410
7.8
109
8.1
430
8.3
201
7.8
417
|
Verified
8.2
215
|
Verified
8.4
45
Not enough data
Data Accuracy
6.3
407
7.7
151
7.2
425
7.9
192
8.0
45
Not enough data
Platform
7.7
163
8.0
102
Feature Not Available
7.8
105
|
Verified
8.1
216
8.6
126
7.8
190
|
Verified
8.0
115
|
Verified
7.2
135
7.3
90
|
Verified
7.2
147
7.2
76
Features
7.7
322
7.4
109
7.3
281
7.5
101
7.1
297
|
Verified
7.5
111
|
Verified
7.6
324
|
Verified
7.9
113
8.2
414
|
Verified
8.6
186
|
Verified
7.4
318
|
Verified
8.8
195
|
Verified
Feature Not Available
Feature Not Available
7.6
294
7.8
132
Feature Not Available
6.9
81
Lead Intelligence
Not enough data
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Lead Management
Not enough data
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Marketing Campaigns
Not enough data
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Organization
Feature Not Available
Not enough data
8.4
45
Not enough data
8.3
41
Not enough data
Performance Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Lead Management
Not enough data
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
D&B Hoovers and Owler are categorized as Sales Intelligence
Unique Categories
D&B Hoovers is categorized as Lead Mining and AI Sales Assistant
Owler is categorized as Marketing Account Intelligence and Account Data Management
Reviews
Reviewers' Company Size
D&B Hoovers
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Information Technology and Services
10.9%
Financial Services
8.6%
Internet
5.0%
Consumer Services
3.8%
Other
55.7%
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Most Helpful Reviews
D&B Hoovers
Most Helpful Favorable Review
Joseph S.
Verified User in Computer Software
Picking a third party data provider from players at the enterprise level is like choosing between Coke, Pepsi or Dr. Pepper. They all offer a thirst quenching feeling and whatever you choose, your needs will most likely be met with the guidance of the 80-20...
Most Helpful Critical Review
Verified User in Law Practice
The message that "information may be incomplete" concerns me. I think the message should be consistent on all the material, updated or not. Print the red or yellow or green flag on the actual report! Also it's not clear how often the batches are updated, is...
Owler
Most Helpful Favorable Review
Michael L.
Verified User in Information Technology and Services
As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and...
Most Helpful Critical Review
Jacob D.
Verified User in Law Practice
It has duplicative entries for companies that have undergone a transformation/name change. The competitor section is inaccurate in the crypto sector.
Joseph S.
Verified User in Computer Software
Picking a third party data provider from players at the enterprise level is like choosing between Coke, Pepsi or Dr. Pepper. They all offer a thirst quenching feeling and whatever you choose, your needs will most likely be met with the guidance of the 80-20...
Michael L.
Verified User in Information Technology and Services
As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and...
Verified User in Law Practice
The message that "information may be incomplete" concerns me. I think the message should be consistent on all the material, updated or not. Print the red or yellow or green flag on the actual report! Also it's not clear how often the batches are updated, is...
Jacob D.
Verified User in Law Practice
It has duplicative entries for companies that have undergone a transformation/name change. The competitor section is inaccurate in the crypto sector.
Discussions
Who can I speak with for more information on D&B Hoovers?
1 comment
ML
Feel free to refer to my blog which covers the Sales Intelligence space. Here is the link for D&B Hoovers (FKA...Read more
What is D&B Hoovers?
1 comment
Official Response from D&B Hoovers
D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and...Read more
How can I buy access to download the contacts
1 comment
JN
Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download...Read more
What industry/verticals are the best fit for this product?
1 comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
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