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Compare Dotdigital and Upland Adestra 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,139)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansUpland Adestra
Star Rating
(101)4.4 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Upland AdestraSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned, "I think Dotdigital is really straightforward to use," which suggests that even those who are not tech-savvy can navigate the platform easily.
- Users say that Upland Adestra offers robust segmentation and automation features, making it easier to personalize email campaigns. A reviewer noted, "Upland Adestra offers powerful segmentation and automation capabilities," which can be particularly beneficial for businesses looking to tailor their communications effectively.
- According to verified reviews, Dotdigital stands out for its analytical tools, which help track email performance. Users appreciate features like send time optimization, stating that these tools "help improve our open and click-through rates," indicating a strong focus on data-driven marketing.
- Reviewers mention that Upland Adestra is praised for its intuitive interface and ease of use, with one user stating, "It is a good tool very easy to use." This suggests that Upland Adestra is also accessible for users who may not have extensive technical skills.
- G2 reviewers highlight that Dotdigital has a higher overall satisfaction score compared to Upland Adestra, reflecting a more favorable user experience. The platform's ability to personalize links and information in emails was specifically noted as a valuable feature.
- Users report that while Upland Adestra has strong automation capabilities, Dotdigital's email template builder is significantly more advanced, with a score that reflects its superior functionality. One user mentioned the ease of building dynamic content, which is a critical aspect for effective email marketing.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Upland Adestra
No pricing availableFree Trial
Dotdigital
Free Trial is available
Upland Adestra
No trial information availableRatings
Meets Requirements
8.5
961
8.9
87
Ease of Use
8.7
972
8.3
93
Ease of Setup
8.0
511
8.2
48
Ease of Admin
8.4
380
8.7
34
Quality of Support
8.9
941
9.2
83
Has the product been a good partner in doing business?
8.6
379
9.4
34
Product Direction (% positive)
8.8
947
8.8
86
Features by Category
Email Marketing
8.6
126
9.0
66
8.4
130
8.8
66
9.1
122
9.3
67
8.7
133
8.7
67
9.1
121
9.2
68
8.6
121
8.5
67
8.2
105
8.9
55
9.0
49
9.0
16
8.3
47
8.9
16
Reporting & Analytics
8.3
103
|
Verified
8.6
60
|
Verified
8.6
125
8.8
66
Generative AI
7.1
28
8.3
12
7.0
26
Feature Not Available
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
85
9.1
36
7.8
73
8.7
30
7.5
69
7.9
27
7.7
49
8.8
12
7.0
45
8.5
12
7.5
45
8.6
12
Email Marketing
8.9
560
|
Verified
Not enough data
9.1
547
|
Verified
Not enough data
8.8
535
|
Verified
Not enough data
8.6
508
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
490
|
Verified
Not enough data
8.3
479
|
Verified
Not enough data
8.3
497
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
379
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
498
|
Verified
Not enough data
7.8
349
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
440
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
509
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
358
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
Not enough data
7.9
352
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
143
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
7.2
6
7.9
259
7.8
6
8.3
284
8.6
6
8.2
258
9.3
5
Tracking
Feature Not Available
8.0
5
Feature Not Available
8.3
5
8.7
308
8.7
5
Feature Not Available
8.0
5
Feature Not Available
8.0
5
Reporting
8.7
304
8.3
5
8.5
284
9.0
5
Feature Not Available
8.7
5
Feature Not Available
8.0
5
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
8.8
8
Feature Not Available
8.1
8
8.0
250
9.0
8
8.4
269
9.6
8
Edit
7.7
248
8.5
8
8.8
284
9.4
8
8.3
265
9.4
8
Logistics
8.4
287
8.5
8
7.8
250
7.9
8
8.0
258
8.3
8
8.2
254
9.6
8
Generative AI
7.3
196
9.2
8
7.1
190
Feature Not Available
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
7.8
6
Not enough data
9.4
6
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.7
120
8.3
9
8.6
116
8.9
9
Platform Data
8.3
124
8.1
9
8.0
111
8.3
9
8.2
126
8.1
9
8.1
114
8.3
9
Platform Additional Functionality
8.3
78
8.1
9
8.1
116
8.3
9
7.9
107
7.8
9
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Upland Adestra are categorized as Email Marketing, Email Deliverability, Email Template Builder, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Adestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.5%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.3%
Marketing and Advertising
30.2%
Publishing
9.4%
Internet
9.4%
Retail
5.2%
Information Technology and Services
5.2%
Other
40.6%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Upland Adestra has no more discussions with answers
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