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Compare Dotdigital and Sendlane 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
Contact Us
Free
Dotdigital
Star Rating
(1,116)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSendlane
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansDotdigital vs Sendlane
When assessing the two solutions, reviewers found Sendlane easier to use, set up, and administer. Reviewers also preferred doing business with Sendlane overall.
- Reviewers felt that Sendlane meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that Sendlane is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sendlane over Dotdigital.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Sendlane
60-Day Free Trial
Free
Give our Growth plan a spin for free! Start with a 60-day trial no credit card required.
- Access to all features
- Access to 24/7/365 support- Live chat and email
Free Trial
Dotdigital
Free Trial is available
Sendlane
Free Trial is available
Ratings
Meets Requirements
8.6
942
9.2
56
Ease of Use
8.7
953
9.0
57
Ease of Setup
8.1
500
9.2
27
Ease of Admin
8.4
374
9.4
24
Quality of Support
8.9
922
9.2
59
Has the product been a good partner in doing business?
8.7
373
9.0
25
Product Direction (% positive)
8.9
928
9.8
54
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
551
|
Verified
9.0
42
9.1
543
|
Verified
9.3
41
8.8
532
|
Verified
9.0
42
8.6
501
|
Verified
9.1
31
Online Marketing
8.0
448
|
Verified
7.7
30
8.3
482
|
Verified
8.5
31
8.3
474
|
Verified
8.6
35
8.3
493
|
Verified
7.9
38
7.8
401
7.9
30
Lead Management
8.1
377
|
Verified
8.6
36
8.1
408
|
Verified
8.6
37
8.7
487
|
Verified
8.8
39
7.8
348
|
Verified
Feature Not Available
8.0
360
|
Verified
8.4
36
8.0
384
|
Verified
8.5
38
7.8
351
|
Verified
8.2
31
7.8
368
|
Verified
8.3
30
Campaign Management
8.3
437
|
Verified
8.3
32
8.0
359
|
Verified
7.4
26
7.6
323
|
Verified
7.7
27
7.4
315
7.7
27
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
Feature Not Available
7.1
313
|
Verified
Feature Not Available
7.2
304
|
Verified
Feature Not Available
7.1
292
|
Verified
7.7
25
Reporting & Analytics
8.5
504
|
Verified
8.5
36
8.1
411
|
Verified
8.0
32
7.8
381
|
Verified
8.2
29
7.7
362
|
Verified
8.3
27
7.4
329
Feature Not Available
Platform
8.0
356
|
Verified
8.4
27
8.2
314
|
Verified
8.3
27
8.7
366
|
Verified
8.7
24
7.6
278
|
Verified
7.6
22
7.6
303
|
Verified
Feature Not Available
8.8
352
|
Verified
9.0
28
7.9
282
|
Verified
7.8
21
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
363
|
Verified
8.3
27
7.9
349
|
Verified
8.7
26
7.6
309
|
Verified
8.5
25
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Not enough data
Platform
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
9.2
6
Feature Not Available
9.2
6
8.4
59
8.6
6
8.0
57
8.3
6
8.4
57
7.8
6
7.3
52
8.6
6
8.5
60
8.9
6
8.2
55
8.3
6
SMS Platform
7.8
58
7.9
7
8.4
58
8.6
6
7.4
48
8.1
6
Feature Not Available
8.6
6
8.0
49
8.3
6
8.5
51
8.1
6
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
119
Not enough data
8.6
116
Not enough data
Platform Data
8.3
123
Not enough data
8.0
110
Not enough data
8.2
125
Not enough data
8.0
113
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
115
Not enough data
7.9
106
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Sendlane are categorized as SMS Marketing and Marketing Automation
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Sendlane is categorized as Review Management
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendlane
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Marketing and Advertising
23.9%
Health, Wellness and Fitness
12.7%
Consumer Goods
5.6%
Professional Training & Coaching
4.2%
Internet
4.2%
Other
49.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What performance increase have you see with respect to your open rates after switching to sendlane?
2 Comments
AO
I never switched to Sendlane. It was my first and to date only.Read more
Sendlane has no more discussions with answers
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