Compare CreatorIQ and Popular Pays 
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Mid-Market (40.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $999.00 Per Month
CreatorIQ
Star Rating
(562)4.6 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CreatorIQPopular Pays
Star Rating
(259)4.4 out of 5
Market Segments
Mid-Market (40.3% of reviews)
Entry-Level Pricing
Starting at $999.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Popular Pays excels in "Influencer Collaboration," with a score of 8.5, indicating a strong ability to facilitate partnerships between brands and influencers. In contrast, CreatorIQ received a lower score of 7.9 in this area, suggesting it may not be as effective in fostering these relationships.
- Reviewers mention that Popular Pays offers superior "Quality of Support," scoring 9.2, which highlights its responsive customer service. CreatorIQ, while still strong, scored 9.5, indicating a slight edge in support quality, but users feel that Popular Pays is more accessible for immediate assistance.
- G2 users highlight that Popular Pays has a more user-friendly interface, reflected in its "Ease of Use" score of 8.8 compared to CreatorIQ's 8.6. This suggests that users find Popular Pays easier to navigate and utilize effectively in their campaigns.
- Reviewers say that CreatorIQ shines in "Campaign Analytics," with a score of 8.7, which indicates robust reporting capabilities. Popular Pays, while competent with a score of 8.0, may not provide the same depth of insights that users expect for detailed campaign performance analysis.
- Users on G2 report that Popular Pays has a more effective "Influencer Recruitment" process, scoring 8.2, which suggests a more streamlined approach to finding and engaging influencers. CreatorIQ's score of 7.8 indicates that users may face challenges in this area.
- Reviewers mention that while both platforms offer "Data Importing and Exporting Tools," CreatorIQ's score of 8.5 suggests a more robust feature set compared to Popular Pays' score of 8.0, indicating that users may find CreatorIQ more flexible for integrating data from various sources.
Featured Products
Sponsored
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Freelance Platforms
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Pricing
Entry-Level Pricing
CreatorIQ
No pricing availablePopular Pays
Pro
Starting at $999.00
Per Month
Saas Access
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features
Free Trial
CreatorIQ
No trial information availablePopular Pays
No trial information availableRatings
Meets Requirements
8.5
446
8.6
212
Ease of Use
8.6
451
8.8
212
Ease of Setup
8.4
183
8.8
98
Ease of Admin
8.7
167
8.7
88
Quality of Support
9.5
442
9.2
210
Has the product been a good partner in doing business?
9.5
172
9.1
88
Product Direction (% positive)
9.5
433
8.4
206
Features by Category
Influencer Marketing
7.8
353
|
Verified
8.2
141
|
Verified
8.1
337
|
Verified
8.0
133
|
Verified
8.4
323
|
Verified
8.0
136
|
Verified
8.1
343
|
Verified
7.9
127
|
Verified
7.8
306
|
Verified
8.5
137
|
Verified
7.3
183
8.4
120
|
Verified
7.7
229
|
Verified
8.4
135
|
Verified
8.6
370
|
Verified
8.0
125
|
Verified
8.8
374
|
Verified
8.0
126
|
Verified
8.5
359
|
Verified
8.0
112
|
Verified
6.8
110
|
Verified
8.2
38
6.6
117
|
Verified
8.3
41
6.4
106
|
Verified
Feature Not Available
6.1
98
|
Verified
Feature Not Available
Hiring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CreatorIQ and Popular Pays are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Popular Pays is categorized as Freelance Platforms
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Popular Pays
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Cosmetics
16.0%
Consumer Goods
9.8%
Public Relations and Communications
8.7%
Apparel & Fashion
5.5%
Other
29.7%
Marketing and Advertising
29.6%
Consumer Goods
20.2%
Food & Beverages
12.6%
Apparel & Fashion
4.0%
Wine and Spirits
2.4%
Other
31.2%
Most Helpful Reviews
CreatorIQ
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the events that CIQ puts on, and the industry knowledge they share is incomparable. The support from the team is very helpful and proactive, which I highly appreciate.
Most Helpful Critical Review
Verified User in Online Media
The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in...
Popular Pays
Most Helpful Favorable Review
Len K.
Verified User in Marketing and Advertising
The quality of content produced by influencers in the PP network is very high. The participants are highly engaged and do a great job of producing creative content that stands out.
Most Helpful Critical Review
Verified User in Consumer Goods
The downside of Popular Pays is that the sponsored content is the same as any old service
Verified User in Marketing and Advertising
I love the events that CIQ puts on, and the industry knowledge they share is incomparable. The support from the team is very helpful and proactive, which I highly appreciate.
Len K.
Verified User in Marketing and Advertising
The quality of content produced by influencers in the PP network is very high. The participants are highly engaged and do a great job of producing creative content that stands out.
Verified User in Online Media
The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in...
Verified User in Consumer Goods
The downside of Popular Pays is that the sponsored content is the same as any old service
Discussions
what is the formula for calculating earned media value EMV?
1 comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
Popular Pays has no discussions with answers
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