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At a Glance
Cognism
Cognism
Star Rating
(799)4.6 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Cognism
Klarity by DemandScience
Klarity by DemandScience
Star Rating
(172)4.3 out of 5
Market Segments
Small-Business (57.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Klarity by DemandScience
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Klarity by DemandScience excels in its Predictive Scoring feature, achieving a high score of 9.6, which reviewers say significantly enhances their lead prioritization efforts compared to Cognism's score of 8.0.
  • Reviewers mention that Klarity's Omni-Channel Tracking feature stands out with a perfect score of 10.0, while Cognism's similar feature only scores 7.6, indicating a more comprehensive tracking capability in Klarity.
  • G2 users highlight that Klarity's Lead Builder functionality is rated at 9.0, which users say provides a more intuitive experience for creating targeted lead lists compared to Cognism's score of 8.7.
  • Users on G2 report that Klarity's Marketing Automation Integration is rated at 9.4, which reviewers mention allows for seamless workflows, whereas Cognism's integration is rated lower at 8.2, suggesting potential limitations in automation capabilities.
  • Reviewers say that Cognism shines in Company Data Accuracy with a score of 8.3, which users report provides more reliable company insights compared to Klarity's score of 7.5, making it a better choice for users focused on data integrity.
  • Users say that both platforms perform well in Performance and Reliability, with both scoring 8.9, but reviewers mention that Klarity's user experience in this area feels more consistent, enhancing overall satisfaction.
Pricing
Entry-Level Pricing
Cognism
No pricing available
Klarity by DemandScience
No pricing available
Free Trial
Cognism
No trial information available
Klarity by DemandScience
Free Trial is available
Ratings
Meets Requirements
8.9
650
8.4
143
Ease of Use
9.1
660
8.9
144
Ease of Setup
9.2
267
9.3
69
Ease of Admin
9.1
153
9.1
68
Quality of Support
9.4
610
8.9
137
Has the product been a good partner in doing business?
9.3
155
9.0
69
Product Direction (% positive)
9.4
616
7.8
140
Features by Category
8.3
5,253
8.3
811
Data Availability
8.5
357
8.2
91
8.6
352
8.0
85
8.2
324
|
Verified
8.3
16
8.1
90
Not enough data
Data Accuracy
8.0
350
7.3
91
8.3
341
7.5
85
8.2
90
Not enough data
Platform
Feature Not Available
8.6
25
8.5
224
|
Verified
9.0
30
|
Verified
8.9
244
8.9
34
8.2
175
7.6
11
Feature Not Available
Feature Not Available
8.4
205
8.9
20
Features
8.6
315
8.3
71
8.6
295
7.7
46
8.1
295
|
Verified
8.3
27
|
Verified
8.4
303
|
Verified
8.5
77
|
Verified
8.8
337
|
Verified
8.6
84
|
Verified
7.9
186
Feature Not Available
8.1
247
Not enough data
8.2
267
|
Verified
8.3
18
7.8
256
|
Verified
Feature Not Available
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
1,589
8.6
49
Lead Intelligence
8.6
317
|
Verified
Feature Not Available
8.5
313
|
Verified
7.9
13
8.4
332
|
Verified
8.5
14
8.3
299
|
Verified
8.6
14
9.1
328
|
Verified
9.4
8
Marketing Account IntelligenceHide 13 FeaturesShow 13 Features
8.5
440
8.4
182
Lead Intelligence
8.4
62
Feature Not Available
8.6
100
8.3
54
Feature Not Available
Feature Not Available
Lead Management
8.8
106
8.6
68
Feature Not Available
Feature Not Available
8.7
105
8.4
60
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
8.2
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.4
34
Not enough data
Categories
Categories
Shared Categories
Cognism
Cognism
Klarity by DemandScience
Klarity by DemandScience
Cognism and Klarity by DemandScience are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism
Cognism has no unique categories
Klarity by DemandScience
Klarity by DemandScience has no unique categories
Reviews
Reviewers' Company Size
Cognism
Cognism
Small-Business(50 or fewer emp.)
33.2%
Mid-Market(51-1000 emp.)
50.9%
Enterprise(> 1000 emp.)
15.9%
Klarity by DemandScience
Klarity by DemandScience
Small-Business(50 or fewer emp.)
57.0%
Mid-Market(51-1000 emp.)
35.8%
Enterprise(> 1000 emp.)
7.3%
Reviewers' Industry
Cognism
Cognism
Computer Software
24.6%
Information Technology and Services
21.3%
Marketing and Advertising
8.5%
Financial Services
6.2%
Staffing and Recruiting
4.4%
Other
35.0%
Klarity by DemandScience
Klarity by DemandScience
Marketing and Advertising
22.4%
Information Technology and Services
18.2%
Computer Software
15.2%
Internet
4.2%
Professional Training & Coaching
3.0%
Other
37.0%
Most Helpful Reviews
Cognism
Cognism
Most Helpful Favorable Review
Charlotte I.
CI
Charlotte I.
Verified User in Market Research

What's helpful about Cognism is that I can easily find all prospect's data more easily with the help of LinkedIn. I like that all their company information and each prospect's details are on it.

Most Helpful Critical Review
Simon S.
SS
Simon S.
Verified User in Marketing and Advertising

Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...

Klarity by DemandScience
Klarity by DemandScience
Most Helpful Favorable Review
Janet L.
JL
Janet L.
Verified User in Food & Beverages

Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts. Having the ability to look up prospects and get intelligence on the companies they...

Most Helpful Critical Review
Matthew Z.
MZ
Matthew Z.
Verified User in Information Technology and Services

The data is often outdated. This is a major problem if you're planning to do any cold calling/email marketing. I expect there's some way to report these to Leadiro and get credits back, but I'm still compiling my list of bounces/wrong numbers/left the...

Alternatives
Cognism
Cognism Alternatives
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Klarity by DemandScience
Klarity by DemandScience Alternatives
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Discussions
Cognism
Cognism Discussions
How much data do you have?
1 comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Klarity by DemandScience
Klarity by DemandScience Discussions
Do I need a credit card to sign up?
2 comments
Austin R.
AR
I understand. If you have any other requests or need assistance, feel free to let me know!Read more
Can I try Leadiro and download contacts for free before signing for a paid plan?
1 comment
Official Response from Klarity by DemandScience
Of course! Our free trial allows you to run unlimited searches and download 5 contacts every month.Read more
Am I locked into a 12 month contract?
1 comment
Official Response from Klarity by DemandScience
No, with all of our monthly plans you can cancel or upgrade at anytime.Read more