Compare Celtra and Smartly 
At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Celtra
Star Rating
(392)4.4 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CeltraSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Celtra excels in its "Rich Media Capabilities" with a score of 9.0, which reviewers mention allows for more engaging ad formats compared to Smartly's score of 8.3 in the same category.
- Reviewers mention that Smartly has a slight edge in "Quality of Support" with a score of 9.3, while users on G2 note that Celtra's support, rated at 8.8, is still commendable but not as responsive as Smartly's.
- G2 users highlight that Smartly's "Campaign Optimization" features, scoring 8.5, provide more robust tools for fine-tuning campaigns compared to Celtra's score of 8.0, which some users feel lacks depth in optimization options.
- Users say that Celtra's "Ad Templates" feature, rated at 8.8, offers a wider variety of customizable options, while Smartly's score of 8.5 indicates it has fewer templates available, which some users find limiting.
- Reviewers mention that Smartly's "Geo-Targeting" capabilities, scoring 8.9, are more advanced than Celtra's 8.4, allowing for more precise audience targeting based on location, which is crucial for many advertisers.
- Users report that both platforms have similar "Ease of Use" ratings at 8.3, but some users on G2 feel that Celtra's interface is slightly more intuitive, making it easier for new users to navigate compared to Smartly.
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Pricing
Entry-Level Pricing
Celtra
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Celtra
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.4
275
8.5
385
Ease of Use
8.3
274
8.3
387
Ease of Setup
8.3
116
8.3
178
Ease of Admin
8.3
115
8.3
178
Quality of Support
8.8
264
9.3
380
Has the product been a good partner in doing business?
8.5
115
8.9
176
Product Direction (% positive)
8.1
265
8.6
381
Features by Category
Channel Functionality
8.6
143
Not enough data
Platform Interoperability
8.1
29
Not enough data
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Authoring Tools
8.8
75
8.5
57
8.3
69
7.8
24
8.6
70
8.5
56
7.9
55
8.2
32
Testing Tools
8.7
66
8.7
45
8.7
64
8.8
54
Publishing Tools
8.4
54
Feature Not Available
8.7
57
Feature Not Available
8.8
52
8.9
56
Platform Interoperability
7.7
25
Not enough data
Mobile Functionality
8.7
183
Not enough data
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Mobile
8.6
113
Not enough data
8.6
114
7.9
141
8.9
156
8.2
151
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Platform Interoperability
8.2
14
8.8
20
Video Functionality
8.3
45
8.4
68
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.4(won by 0.2)
176
8.2
320
8.0
133
8.5(won by 0.5)
317
8.4(won by default)
122
Feature Not Available
7.9(won by 0.1)
111
7.8
284
8.1(won by 0.4)
110
7.7
238
8.1
99
8.2(won by 0.1)
204
Feature Not Available
8.0(won by default)
161
8.2(won by 0.1)
89
8.1
211
Feature Not Available
8.2(won by default)
273
8.4
135
8.5(won by 0.1)
296
9.0(won by 0.7)
169
8.3
193
8.6(won by 0.7)
114
7.9
141
8.9(won by 0.7)
156
8.2
151
Targeting
8.7
84
8.8(won by 0.1)
312
8.5
77
8.9(won by 0.4)
293
8.4
93
8.9(won by 0.5)
288
8.5(won by default)
79
Feature Not Available
Platform
8.0
92
8.3(won by 0.3)
221
8.3
132
8.4(won by 0.1)
273
8.7(won by 0.4)
149
8.3
291
8.7(won by 0.4)
161
8.3
311
8.5(tied score)
118
8.5(tied score)
261
8.3(tied score)
143
8.3(tied score)
279
8.6(won by 0.2)
147
8.4
258
8.5
117
8.6(won by 0.1)
223
8.2(tied score)
104
8.2(tied score)
274
Categories
Categories
Shared Categories
Celtra and Smartly are categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.7%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.9%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Most Helpful Reviews
Celtra
Most Helpful Favorable Review
Maria F.
Verified User in Education Management
Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Have no general complaints. Previously Foursquare used Sizmek and I think Celtra is far and away a much better platform.
Smartly
Most Helpful Favorable Review
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Most Helpful Critical Review
Verified User in Aviation & Aerospace
undo feature that yet to be seen, have spoken to the team and they revert me saying they will implement it soon
Maria F.
Verified User in Education Management
Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much...
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Verified User in Marketing and Advertising
Have no general complaints. Previously Foursquare used Sizmek and I think Celtra is far and away a much better platform.
Verified User in Aviation & Aerospace
undo feature that yet to be seen, have spoken to the team and they revert me saying they will implement it soon
Alternatives
Discussions
Can I create Videos in this tool
2 comments
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
Can i use this for social placements previews?
2 comments
PR
It seems like you provided a phrase in English. Could you please provide the text in the Unknown Language that you would like translated into English?Read more
Is there a community of engineers/developers familiar with Celtra who can help with custom builds?
1 comment
JP
support@celtra.com helped us out with many custom builds. There are also samples and tutorials available in their extensive help site.Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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