Compare CARTO and Google Maps Platform 
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
CARTO
Star Rating
(75)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansGoogle Maps Platform
Star Rating
(44)4.7 out of 5
Market Segments
Small-Business (55.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Maps PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CARTO excels in data visualization with a score of 9.5, while Google Maps Platform shines in its reports interface, achieving a perfect score of 10.0. Reviewers mention that the intuitive dashboards in Google Maps make it easier to interpret data at a glance.
- Reviewers say that CARTO's map design capabilities are rated at 8.5, which is significantly lower than Google Maps Platform's perfect score of 10.0. Users on G2 highlight that Google Maps offers superior vector mapping and overlaying features, making it a preferred choice for detailed cartographic needs.
- G2 users mention that CARTO's ease of setup is rated at 9.1, which is higher than Google Maps Platform's score of 8.7. Users report that this ease of setup allows for quicker deployment of mapping solutions in CARTO, making it more accessible for small businesses.
- Users say that while CARTO provides strong data manipulation features with a score of 9.2, Google Maps Platform outperforms in predictive analysis with a score of 8.3. Reviewers mention that the predictive analytics capabilities in Google Maps are particularly useful for businesses looking to forecast trends based on location data.
- Reviewers mention that CARTO's quality of support is rated at 9.1, which is higher than Google Maps Platform's score of 8.5. Users report that CARTO's customer service is responsive and helpful, which is crucial for businesses that rely on timely assistance.
- Users on G2 highlight that CARTO's location-based marketing features score 9.7, showcasing its strength in creating targeted marketing campaigns. In contrast, Google Maps Platform's location verification features score 9.0, indicating that while it is effective, it may not be as robust for marketing purposes as CARTO.
Featured Products
Sponsored
Scribble Maps
(190)
GIS
Visit Website
Pricing
Entry-Level Pricing
CARTO
ENTERPRISE - SMALL
Free Trial
For smaller teams looking for advanced spatial analytics with basic enterprise capabilities.
- Starts from 3 Editors
- Starts from 15 Viewers
- 180.000 usage units per year
Google Maps Platform
No pricing availableFree Trial
CARTO
Free Trial is available
Google Maps Platform
No trial information availableRatings
Meets Requirements
8.6
46
9.4
39
Ease of Use
8.7
47
9.0
42
Ease of Setup
9.1
19
8.9
33
Ease of Admin
8.2
17
8.5
16
Quality of Support
9.1
44
8.6
36
Has the product been a good partner in doing business?
8.8
19
8.5
14
Product Direction (% positive)
8.8
47
8.8
40
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
9.4
12
Not enough data
9.3
12
Not enough data
9.0
12
Not enough data
9.4
12
Map Creation
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
8.9
12
Analysis
Not enough data
8.8
11
Not enough data
9.1
11
Not enough data
9.2
11
Cartography
8.5
24
10.0
7
8.0
24
9.8
7
8.0
23
9.8
7
8.7
24
9.4
6
Analysis
6.6
15
8.6
6
7.7
19
9.2
6
7.1
19
9.2
6
8.3
16
8.9
6
Reporting
7.8
27
8.7
5
8.5
21
9.3
5
8.0
22
9.4
6
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Location Intelligence
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
9.2
6
Transportation
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Categories
Categories
Shared Categories
CARTO and Google Maps Platform are categorized as Location Intelligence and GIS
Unique Categories
CARTO has no unique categories
Google Maps Platform is categorized as Location Platform and Geofencing
Reviews
Reviewers' Company Size
CARTO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Maps Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
11.5%
Higher Education
6.6%
Real Estate
4.9%
Non-Profit Organization Management
4.9%
Management Consulting
4.9%
Other
67.2%
Information Technology and Services
16.3%
Computer Software
16.3%
Marketing and Advertising
7.0%
Education Management
7.0%
Retail
4.7%
Other
48.8%
Most Helpful Reviews
CARTO
Most Helpful Favorable Review
Gregory A.
Verified User in Defense & Space
CARTO is incredibly easy to use, and the platform makes advanced location-based analytics accessible even to those without a GIS background or training.
Most Helpful Critical Review
Verified User in Management Consulting
Not as sophisticated as I would like, and there are limitations on number of layers
Google Maps Platform
Most Helpful Favorable Review
Joe P.
Verified User in Consumer Services
Easy to use interface. Very comprehensive. Wid range of options and maps.
Most Helpful Critical Review
Verified User in Information Technology and Services
Nothing comes to mind at the moment, maybe the authentication could be easier
Gregory A.
Verified User in Defense & Space
CARTO is incredibly easy to use, and the platform makes advanced location-based analytics accessible even to those without a GIS background or training.
Joe P.
Verified User in Consumer Services
Easy to use interface. Very comprehensive. Wid range of options and maps.
Verified User in Management Consulting
Not as sophisticated as I would like, and there are limitations on number of layers
Verified User in Information Technology and Services
Nothing comes to mind at the moment, maybe the authentication could be easier
Discussions
how do i auto refresh my data?
1 comment
VF
Hi,
CARTO enables sync tables to make sure that data stored in your CARTO account is up to date....Read more
I missed the tableau beta test announcement -- Do you know when this integration will be available!?
1 comment
VD
Hi Cynthia,
We've closed that beta for now and the team is exploring feature options. If you're interested in getting an update on this once we have news...Read more
What is the best way to use
4 comments
AY
It's best to use when driving it will guide where ever you want to go with an amazing direction arrows. Read more
How secure is the information that am providing?
2 comments
JP
Hello, regarding your question, it is a very secure application as it has all the security that Google provides for its accounts. However, a person who knows...Read more
What is Google Places used for?
2 comments
CB
It's used for businesses and organizations to list themselves on the Web.Read more
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