Compare Buffer and Planable 
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (95.1% of reviews)
Entry-Level Pricing
Free
Free
Buffer
Star Rating
(1,008)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansPlanable
Star Rating
(767)4.6 out of 5
Market Segments
Small-Business (95.1% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Social Publishing capabilities, scoring 9.3, which allows for seamless scheduling across multiple platforms. In contrast, Planable, while still strong, has a slightly lower score of 9.1, indicating it may not be as robust in this area.
- Reviewers mention that Planable's Approval Workflows feature stands out with a score of 9.0, making it easier for teams to collaborate and get content approved. Buffer, on the other hand, scores 8.6, suggesting it may not offer as streamlined a process for content approval.
- G2 users highlight that Buffer's Social Analytics feature, with a score of 7.9, provides valuable insights, but some users feel it lacks depth compared to Planable's analytics capabilities, which scored lower at 7.1, indicating a potential area for improvement.
- Users on G2 report that both platforms have similar scores for Content Library at 8.7, but reviewers mention that Buffer's interface is more user-friendly, making it easier to manage and access stored content.
- Reviewers say that Buffer's Hashtag Capabilities score of 8.6 is beneficial for users looking to optimize their social media reach, while Planable's lower score of 7.2 suggests it may not provide as comprehensive tools for hashtag management.
- Users report that both products have high scores for Ease of Use, with Buffer at 9.2 and Planable at 9.3, indicating that both platforms are user-friendly, but Planable edges out slightly in this category, making it potentially more accessible for new users.
Featured Products
Sponsored
Cloud Campaign
(131)
Social Media Management
Visit Website
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts in total
- Publish to Facebook, Instagram, Twitter, LinkedIn, Google Business Profiles, Mastodon, Pinterest
- 10 scheduled posts per social account
Planable
Free
Free
Start using Planable for free, no credit card required. There's no time limit to the plan. You can use it until you hit 50 total created posts. Commit when you're ready.
- 50 total posts
- + unlimited experience
Free Trial
Buffer
Free Trial is available
Planable
Free Trial is available
Ratings
Meets Requirements
8.6
887
8.7
636
Ease of Use
9.2
892
9.3
643
Ease of Setup
9.2
311
9.2
436
Ease of Admin
9.1
307
9.4
383
Quality of Support
8.5
634
8.8
467
Has the product been a good partner in doing business?
8.8
267
9.1
340
Product Direction (% positive)
8.1
867
8.8
594
Features by Category
Content & Collaboration
9.2
129
9.3(won by 0.1)
489
8.7(tied score)
112
8.7(tied score)
417
8.2(won by default)
92
Feature Not Available
8.6
93
9.0(won by 0.4)
435
8.8
102
8.9(won by 0.1)
428
8.5(won by 0.2)
86
8.3
374
Social Management
7.8(won by 0.7)
653
7.1
190
9.3(won by 0.2)
774
9.1
517
8.4(won by default)
629
Feature Not Available
8.4(won by 0.6)
680
7.8
373
Feature Not Available
6.6(won by default)
276
8.6(tied score)
86
8.6(tied score)
348
8.5(won by default)
12
Feature Not Available
Categories
Categories
Shared Categories
Buffer and Planable are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Planable has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.4%
Information Technology and Services
6.0%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
31.8%
Health, Wellness and Fitness
4.1%
Computer Software
3.9%
Information Technology and Services
3.1%
Retail
2.8%
Other
54.4%
Most Helpful Reviews
Buffer
Most Helpful Favorable Review
Andrew M.
Verified User in Information Technology and Services
I think the integration with chrome plus the scheduling based on when my networks are most active is the bast aspect. With integration with platforms like tweriod and socialbro to determine what the best time to engage a network is, it's pretty much...
Most Helpful Critical Review
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Planable
Most Helpful Favorable Review
Sarah Jane D.
Verified User in Non-Profit Organization Management
I have used several social media planners in the past. I love how easy it is to move around social media posts, within the Planable calendar. It makes scheduling, and creating that much easier. This positive is also extremely important to me as I am often...
Most Helpful Critical Review
Krista T.
Verified User in Marketing and Advertising
Frequent glitches, difficult to use, inability to auto-publish to IG.
Andrew M.
Verified User in Information Technology and Services
I think the integration with chrome plus the scheduling based on when my networks are most active is the bast aspect. With integration with platforms like tweriod and socialbro to determine what the best time to engage a network is, it's pretty much...
Sarah Jane D.
Verified User in Non-Profit Organization Management
I have used several social media planners in the past. I love how easy it is to move around social media posts, within the Planable calendar. It makes scheduling, and creating that much easier. This positive is also extremely important to me as I am often...
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Krista T.
Verified User in Marketing and Advertising
Frequent glitches, difficult to use, inability to auto-publish to IG.
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Are there plans for Google My Business Integration?
3 comments
SL
They offer that now. That was a HUGE plus for us!Read more
How can you better use planable with Instagram
2 comments
XM
Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could...Read more
Can you base the pricing plan based on number of users verses number of workspaces?
1 comment
NL
Hey Lesley,
Great news! We now have two new pricing plans with costs per user and workspace, so you pay for what you use 😊Read more
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