Compare Buffer and Later Social 
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (83.8% of reviews)
Entry-Level Pricing
Free
Free 1 Social Set & User
Buffer
Star Rating
(1,008)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansLater Social
Star Rating
(308)4.5 out of 5
Market Segments
Small-Business (83.8% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and visibility of posts across platforms. In contrast, Later Social shines even brighter with a score of 9.4, indicating a more intuitive interface and better overall user experience for planning content.
- Reviewers mention that Buffer's Content Library is rated at 8.7, which provides a decent repository for media assets. However, Later Social outperforms with a score of 9.2, highlighting its superior organization and ease of access to stored content.
- G2 users indicate that Buffer's Approval Workflows feature, rated at 8.6, is beneficial for team collaboration, but some users find it lacking in flexibility. Later Social, however, has a significantly lower score of 6.6, suggesting that users may struggle with its approval processes.
- Users on G2 report that Buffer's Social Analytics capabilities, particularly in Follower Analysis and Sentiment Analysis, are rated at 8.9 and 9.1 respectively, providing valuable insights. Later Social, while strong in Social Analytics with an overall score of 8.4, does not match the depth of analysis offered by Buffer.
- Reviewers mention that Buffer's Social Publishing feature is rated at 9.3, making it easy to publish across multiple platforms. Later Social, with a score of 9.1, is also effective but users note that Buffer's interface is slightly more user-friendly for quick publishing tasks.
- Users say that Buffer's Quality of Support is rated at 8.5, which is satisfactory but could be improved. In comparison, Later Social has a higher score of 8.8, indicating that users generally find their support team more responsive and helpful when issues arise.
Featured Products
Sponsored
Cloud Campaign
(132)
Social Media Analytics
Visit Website
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts in total
- Publish to Facebook, Instagram, Twitter, LinkedIn, Google Business Profiles, Mastodon, Pinterest
- 10 scheduled posts per social account
Later Social
Free
Free
1 Social Set & User
For Individuals, free forever
- Visual Planner
- Linkin.bio Lite
- Instagram Analytics Lite
Free Trial
Buffer
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.6
887
8.7
208
Ease of Use
9.2
892
9.2
203
Ease of Setup
9.2
311
9.2
75
Ease of Admin
9.1
307
9.3
73
Quality of Support
8.5
634
8.8
150
Has the product been a good partner in doing business?
8.8
267
8.9
63
Product Direction (% positive)
8.1
867
8.6
187
Features by Category
Social Analytics
Not enough data
8.3(won by default)
46
Not enough data
8.9(won by default)
65
Not enough data
9.0(won by default)
73
Not enough data
8.4(won by default)
32
Not enough data
8.3(won by default)
40
Not enough data
8.9(won by default)
25
Not enough data
8.9(won by default)
16
Reports & Dashboards
Not enough data
8.6(won by default)
46
Not enough data
8.7(won by default)
50
Not enough data
9.0(won by default)
59
Not enough data
8.6(won by default)
17
Content & Collaboration
9.2
129
9.4
115
8.7
112
9.2
118
8.2
92
8.0
61
8.6
93
Feature Not Available
8.8
102
8.8
77
8.5
86
7.9
38
Social Management
7.8
653
8.4
106
9.3
774
9.1
126
8.4
629
Feature Not Available
8.4
680
8.5
105
Feature Not Available
Feature Not Available
8.6
86
8.2
34
8.5
12
Not enough data
Content
Not enough data
9.2
10
Not enough data
9.2
8
Not enough data
9.4
11
Not enough data
9.0
8
Engagement
Not enough data
8.5
9
Not enough data
8.5
10
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
8
Social Shopping
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
8.9
9
Analytics
Not enough data
8.7
10
Not enough data
9.6
9
Not enough data
9.0
10
Categories
Categories
Shared Categories
Buffer and Later Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Later Social is categorized as Social Media Analytics, Social Media Suites, and Social Commerce Platforms
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.4%
Information Technology and Services
6.0%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
6.9%
Retail
5.3%
Photography
4.6%
Apparel & Fashion
4.6%
Other
62.7%
Most Helpful Reviews
Buffer
Most Helpful Favorable Review
Spencer T.
Verified User in Internet
Buffer works better than any other service I have tried. Other services have failed me by posting incorrectly, or not at all, while Buffer works properly ALL the time. Reliability is a MUST in a scheduling tool! Its interface is simple, elegant, and...
Most Helpful Critical Review
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Later Social
Most Helpful Favorable Review
Ryan K.
Verified User in Consumer Goods
Saved me hours of social media posting time, and kept me from having to remind myself to post. Increased engagement with hashing suggestions as well.
Most Helpful Critical Review
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Spencer T.
Verified User in Internet
Buffer works better than any other service I have tried. Other services have failed me by posting incorrectly, or not at all, while Buffer works properly ALL the time. Reliability is a MUST in a scheduling tool! Its interface is simple, elegant, and...
Ryan K.
Verified User in Consumer Goods
Saved me hours of social media posting time, and kept me from having to remind myself to post. Increased engagement with hashing suggestions as well.
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later a good app?
1 comment
WS
It seems like the text you provided is already in English. If you have a different string of text in an unknown language that you would like translated,...Read more
What is later software?
1 comment
JB
Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
