Compare BrightTALK (Informa TechTarget) and ON24 
- Users report that ON24 excels in branding capabilities with a score of 8.7, while BrightTALK by TechTarget falls short with a score of 7.4. Reviewers mention that ON24's customizable branding options allow for a more tailored experience, enhancing brand visibility during events.
- Reviewers mention that BrightTALK by TechTarget shines in event configuration, achieving a perfect score of 10.0, compared to ON24's score of 8.7. Users on G2 appreciate the ease of setting up events with BrightTALK, highlighting its intuitive interface and streamlined processes.
- Users say that ON24 provides superior attendee tools, particularly in registration with a score of 8.8, while BrightTALK scores 8.3. Reviewers mention that ON24's registration process is user-friendly and efficient, making it easier for attendees to sign up for events.
- G2 users report that BrightTALK by TechTarget offers better interactive content features, scoring 9.3 compared to ON24's 8.4. Reviewers mention that BrightTALK's interactive elements, such as polls and Q&A sessions, significantly enhance audience engagement during live events.
- Users report that ON24's event analytics tools are robust, scoring 8.7, while BrightTALK's analytics score is slightly lower at 8.3. Reviewers mention that ON24 provides detailed insights into attendee behavior, which helps in refining future events.
- Reviewers mention that BrightTALK by TechTarget excels in virtual experience features, particularly in built-in webcasting with a score of 9.8, compared to ON24's 8.7. Users on G2 appreciate the seamless streaming quality and reliability of BrightTALK's webcasting capabilities.
The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.
I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically...
-- Very high quality webinar and virtual event services -- New platform is fun for audience, driving higher audience engagement and incorporates social media streams -- High level of support, with project manager assigned
We used on24 webcast elite for our first ever virtual conference in Sept 2020. At the time of signing our agreement, I was sold on access to a dedicated client success rep and the ability to purchase dedicated support for a nominal fee the day of our event....
The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.
-- Very high quality webinar and virtual event services -- New platform is fun for audience, driving higher audience engagement and incorporates social media streams -- High level of support, with project manager assigned
I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically...
We used on24 webcast elite for our first ever virtual conference in Sept 2020. At the time of signing our agreement, I was sold on access to a dedicated client success rep and the ability to purchase dedicated support for a nominal fee the day of our event....
