Compare BrightLocal and Moz Local

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At a Glance
BrightLocal
BrightLocal
Star Rating
(222)4.6 out of 5
Market Segments
Small-Business (86.3% of reviews)
Information
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plans
Moz Local
Moz Local
Star Rating
(474)4.3 out of 5
Market Segments
Small-Business (78.5% of reviews)
Information
Entry-Level Pricing
$14.00 Per Month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that BrightLocal excels in "Quality of Support" with a score of 9.2, while Moz Local falls behind at 8.4. Reviewers mention that BrightLocal's support team is responsive and knowledgeable, making it easier for small businesses to navigate local SEO challenges.
  • Reviewers mention that BrightLocal offers superior "Reputation Management" features, scoring 9.1 compared to Moz Local's 8.0. Users say that BrightLocal's tools for managing customer feedback and reviews are more intuitive and effective, helping businesses maintain a positive online presence.
  • G2 users highlight BrightLocal's "Rank Tracking" capabilities, scoring 9.3, which outperforms Moz Local's 8.9. Users report that BrightLocal provides more detailed insights into keyword performance, allowing businesses to adjust their strategies more effectively.
  • Users on G2 note that Moz Local shines in "Analytics" with a score of 9.0, while BrightLocal scores 8.7. Reviewers mention that Moz Local's analytics dashboard offers more comprehensive data visualization, helping businesses understand their performance metrics at a glance.
  • Reviewers mention that both platforms have similar scores in "Duplicate Monitoring" at 8.8, but users say BrightLocal's interface for managing duplicates is more user-friendly, making it easier for small businesses to clean up their listings.
  • Users report that BrightLocal's "Dashboards and Reporting" feature is highly rated at 9.2, compared to Moz Local's 9.1. Reviewers say that BrightLocal's reporting tools are more customizable, allowing businesses to tailor reports to their specific needs and present data more effectively to stakeholders.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Browse all 4 pricing plans
Moz Local
Lite
$14.00
Per Month
Browse all 3 pricing plans
Free Trial
BrightLocal
Free Trial is available
Moz Local
No trial information available
Ratings
Meets Requirements
8.9
165
8.4
434
Ease of Use
8.7
166
8.6
432
Ease of Setup
8.7
119
8.7
300
Ease of Admin
8.8
115
8.8
300
Quality of Support
9.2
160
8.4
365
Has the product been a good partner in doing business?
9.1
112
8.9
294
Product Direction (% positive)
8.9
147
8.2
429
Features by Category
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.8
267
8.8
76
Listing Management
9.0
43
|
Verified
8.8
13
|
Verified
8.8
46
|
Verified
8.8
13
|
Verified
8.8
47
|
Verified
8.8
12
|
Verified
8.7
39
9.0
12
Performance
8.5
44
|
Verified
8.2
13
|
Verified
8.7
48
|
Verified
9.0
13
|
Verified
9.0
291
8.6
61
Local Search Optimization
9.3
55
|
Verified
Feature Not Available
9.3
54
9.1
13
|
Verified
9.3
47
9.0
12
9.1
46
|
Verified
8.0
11
|
Verified
8.0
33
7.6
12
|
Verified
9.2
56
|
Verified
9.1
13
|
Verified
Online Reputation ManagementHide 12 FeaturesShow 12 Features
8.8
178
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal
BrightLocal
Moz Local
Moz Local
BrightLocal and Moz Local are categorized as Local Listing Management and Local SEO
Unique Categories
Moz Local
Moz Local has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
BrightLocal
Small-Business(50 or fewer emp.)
86.3%
Mid-Market(51-1000 emp.)
11.4%
Enterprise(> 1000 emp.)
2.4%
Moz Local
Moz Local
Small-Business(50 or fewer emp.)
78.5%
Mid-Market(51-1000 emp.)
16.3%
Enterprise(> 1000 emp.)
5.2%
Reviewers' Industry
BrightLocal
BrightLocal
Marketing and Advertising
55.0%
Internet
5.7%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.4%
Other
31.3%
Moz Local
Moz Local
Marketing and Advertising
35.7%
Internet
11.3%
Information Technology and Services
5.6%
Health, Wellness and Fitness
3.2%
Real Estate
2.8%
Other
41.3%
Most Helpful Reviews
BrightLocal
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...

Most Helpful Critical Review
Ronnie J.
RJ
Ronnie J.
Verified User in Consumer Goods

You don't get to pick your competitor or intervene manually - I have added a wood manufacturer and BL thinks my competitors are electricians and other non related industries - this then means that my potential citations are in the wrong industry entirely...

Moz Local
Moz Local
Most Helpful Favorable Review
Jon R.
JR
Jon R.
Verified User in Individual & Family Services

It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved.

Most Helpful Critical Review
Michael W S.
MS
Michael W S.
Verified User in Marketing and Advertising

If your Facebook and Google+ pages are not claimed, verified, and accurate before you start, Moz Local is unable to fix the issues. You will have to claim the existing listings first. If you are unable to claim them, you will be forced to create another...

Alternatives
BrightLocal
BrightLocal Alternatives
Birdeye
Birdeye
Add Birdeye
Yext
Yext
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Synup
Synup
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Vendasta
Vendasta
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Moz Local
Moz Local Alternatives
Birdeye
Birdeye
Add Birdeye
Semrush
Semrush
Add Semrush
Yext
Yext
Add Yext
Synup
Synup
Add Synup
Discussions
BrightLocal
BrightLocal Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
Roger L. G.
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
Myles A.
MA
Hi Mark. Thanks for your question. We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
Myles A.
MA
Hi Khara, thanks for your question. At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Moz Local
Moz Local Discussions
Monty the Mongoose crying
Moz Local has no discussions with answers