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At a Glance
Market Segments
Small-Business (84.2% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us
Contact Vendor
Brevo Marketing Platform
Star Rating
(2,472)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.0, highlighting its robust testing capabilities that allow for detailed experimentation. In contrast, Brevo Marketing Platform scores 7.9 in this area, indicating it may not offer the same depth of testing features.
- Reviewers mention that Brevo Marketing Platform shines in Email functionality, scoring a remarkable 9.0, which users appreciate for its comprehensive email marketing tools. Optimizely, however, falls short with a score of 6.9, suggesting limited email marketing capabilities.
- Users on G2 note that Brevo Marketing Platform has a higher Ease of Use score of 9.0 compared to Optimizely's 8.1, indicating that Brevo's interface and user experience are more intuitive, making it easier for users to navigate and utilize its features effectively.
- Reviewers mention that Brevo Marketing Platform also outperforms Optimizely in Marketing Campaigns, with a score of 9.3 versus Optimizely's 8.0. Users appreciate Brevo's streamlined campaign management tools that enhance their marketing efforts.
- G2 users report that while both platforms offer good Customization options, Brevo Marketing Platform scores higher at 8.6 compared to Optimizely's 8.3. This suggests that Brevo provides more flexible and user-friendly customization features, allowing users to tailor their marketing strategies more effectively.
- Users say that both platforms have strong Reporting & Analytics capabilities, but Brevo Marketing Platform edges out with a score of 8.7 compared to Optimizely's 8.5. Reviewers appreciate Brevo's detailed analytics that help in making informed marketing decisions.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Brevo Marketing Platform
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.9
1,988
8.4
296
Ease of Use
9.0
2,020
8.1
309
Ease of Setup
8.8
1,329
8.0
155
Ease of Admin
9.0
1,089
8.2
124
Quality of Support
8.8
1,792
8.0
252
Has the product been a good partner in doing business?
8.9
1,042
7.9
119
Product Direction (% positive)
8.8
1,946
7.8
271
Features by Category
Sales Force Automation
8.6
97
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
99
Not enough data
9.3
92
Not enough data
8.9
90
Not enough data
8.2
82
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.4
83
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
119
Not enough data
8.6
113
Not enough data
8.7
114
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.1
112
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
62
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1168
|
Verified
Not enough data
8.8
1214
|
Verified
Not enough data
8.7
1070
|
Verified
Not enough data
8.9
1199
|
Verified
Not enough data
9.0
1151
|
Verified
Not enough data
8.8
1157
|
Verified
Not enough data
8.5
968
|
Verified
Not enough data
8.3
663
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
790
|
Verified
Not enough data
8.8
1120
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.4
364
Not enough data
Agentic AI - Email Marketing
6.6
49
Not enough data
6.6
47
Not enough data
6.7
48
Not enough data
7.0
47
Not enough data
6.9
48
Not enough data
Integration
8.7
801
|
Verified
Not enough data
8.1
644
|
Verified
Not enough data
7.8
579
|
Verified
Not enough data
8.0
518
|
Verified
Not enough data
7.9
523
|
Verified
Not enough data
7.9
504
|
Verified
Not enough data
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
460
Not enough data
8.7
509
Not enough data
8.8
556
Not enough data
8.9
518
Not enough data
Tracking
8.9
628
Not enough data
8.7
553
Not enough data
8.9
649
Not enough data
8.9
613
Not enough data
8.7
554
Not enough data
Reporting
9.0
679
Not enough data
8.7
534
Not enough data
8.8
530
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.2
13
Not enough data
8.5
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
Visitor Behavior
8.3
23
7.8
24
|
Verified
8.5
25
8.5
26
|
Verified
8.4
22
7.6
22
|
Verified
Templates
8.3
22
7.8
24
|
Verified
8.5
24
8.3
23
|
Verified
8.2
22
8.4
24
|
Verified
Personalization
8.4
21
7.6
23
|
Verified
8.3
22
7.7
26
|
Verified
8.4
23
7.9
21
|
Verified
8.2
21
Feature Not Available
8.0
22
7.5
20
|
Verified
8.3
21
7.0
19
|
Verified
8.0
21
9.0
24
|
Verified
8.8
22
8.6
22
|
Verified
Multichannel
8.6
23
8.5
26
|
Verified
9.0
26
6.9
20
|
Verified
8.4
23
8.9
25
|
Verified
Administration
9.2
23
8.0
22
|
Verified
8.8
26
8.5
22
|
Verified
8.7
26
8.2
22
|
Verified
8.6
22
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
213
Not enough data
7.8
179
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
191
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
197
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
143
|
Verified
Not enough data
8.5
132
|
Verified
Not enough data
8.6
144
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.4
134
|
Verified
Not enough data
8.2
128
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.5
61
Not enough data
SMS Platform
8.7
150
|
Verified
Not enough data
8.8
150
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
61
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.1
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
228
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
284
Not enough data
9.0
291
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
6.9
7
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Platform Interoperability
7.6(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
8.0(won by default)
5
Not enough data
Social Functionality
8.2(won by default)
37
Not enough data
Campaign Management
8.7(won by default)
40
Not enough data
8.5(won by default)
40
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
40
Not enough data
8.2(won by default)
39
Not enough data
8.0(won by default)
38
Not enough data
7.9(won by default)
38
Not enough data
8.1(won by default)
37
Not enough data
8.0(won by default)
38
Not enough data
7.5(won by default)
37
Not enough data
7.6(won by default)
37
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
Platform
7.7(won by default)
36
Not enough data
8.4(won by default)
37
Not enough data
8.4(won by default)
37
Not enough data
8.7(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.3(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
7.8(won by default)
36
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
80
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.9
18
Not enough data
7.8
19
Not enough data
7.5
19
Not enough data
7.6
19
Not enough data
7.0
19
Not enough data
7.1
19
Not enough data
7.6
19
Not enough data
Analytics
8.8
126
Not enough data
8.8
125
Not enough data
8.5
119
Not enough data
Customizations
8.7
123
Not enough data
9.2
128
Not enough data
8.7
118
Not enough data
8.8
118
Not enough data
8.9
125
Not enough data
Generative AI
7.3
100
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Optimizely Web Experimentation are categorized as Personalization and E-Commerce Personalization
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Push Notification, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, Customer Data Platform (CDP), A/B Testing, and Configuration Management
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.7%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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