Compare Brandfolder and Pickit 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Free Trial 100 Users
Brandfolder
Star Rating
(1,359)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderPickit
Star Rating
(115)4.5 out of 5
Market Segments
Small-Business (44.5% of reviews)
Entry-Level Pricing
Free Trial 100 Users
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandfolder excels in asset management with a high score of 9.1 for file types, allowing for a wide variety of formats, while Pickit scores slightly lower at 8.7, which may limit flexibility for users needing diverse file support.
- Reviewers mention that Pickit offers superior photo editing capabilities, scoring 7.0 compared to Brandfolder's 5.7, making it a better choice for users who prioritize in-software editing features.
- G2 users highlight that Brandfolder's ease of setup is rated at 8.2, which is lower than Pickit's 8.8, suggesting that users may find Pickit easier to implement and start using effectively.
- Users on G2 indicate that Pickit has a more robust search functionality, scoring 9.2 in search capabilities compared to Brandfolder's 8.3, which can significantly enhance user experience when locating assets quickly.
- Reviewers say that Brandfolder shines in quality of support with a score of 8.9, while Pickit leads with 9.2, indicating that users may find Pickit more responsive and helpful when issues arise.
- Users report that Brandfolder's brand guidelines feature scores 8.5, which is slightly lower than Pickit's 8.8, suggesting that Pickit may provide more comprehensive tools for maintaining brand consistency across assets.
Featured Products
Sponsored
Air
(553)
Photo Management
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Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Pickit
Pickit Enterprise
Free Trial
100 Users
Our full-scale DAM platform for 100+ users. Customize to suit your needs.
- Media Asset Management
- Document Management
- Brand Management
Free Trial
Brandfolder
Free Trial is available
Pickit
Free Trial is available
Ratings
Meets Requirements
9.0
1,118
8.6
63
Ease of Use
8.9
1,129
8.9
65
Ease of Setup
8.2
487
8.8
45
Ease of Admin
8.6
467
9.0
37
Quality of Support
8.9
811
9.3
60
Has the product been a good partner in doing business?
8.9
460
9.3
37
Product Direction (% positive)
8.5
1,092
8.9
55
Features by Category
Interface and Performance
8.9
802
|
Verified
8.7
32
8.7
848
|
Verified
8.6
31
8.3
877
|
Verified
9.1
33
8.7
893
|
Verified
8.6
31
7.5
247
7.6
21
Asset Management
9.1
846
|
Verified
8.7
31
8.7
640
|
Verified
8.5
29
8.6
609
|
Verified
8.5
26
8.6
559
|
Verified
7.8
27
8.6
525
|
Verified
8.3
26
8.2
370
|
Verified
7.9
25
8.4
411
|
Verified
8.4
25
8.5
313
8.8
26
Media Types
8.7
647
|
Verified
8.4
27
8.7
481
|
Verified
8.1
25
9.4
901
|
Verified
9.3
31
Administration
8.5
599
|
Verified
8.2
29
8.8
715
|
Verified
8.0
29
8.9
735
|
Verified
8.4
28
8.0
513
|
Verified
8.1
28
8.0
438
|
Verified
8.1
28
Editing
5.7
109
6.9
16
7.2
111
7.9
16
5.6
106
6.4
15
5.8
103
7.1
16
Search
7.7
112
8.4
16
8.0
112
8.1
15
6.7
116
7.6
16
6.8
107
7.4
15
Permissions
7.7
111
8.0
15
8.1
112
8.6
15
8.0
109
7.9
15
Platform
7.4
111
8.3
15
8.1
111
7.8
15
6.8
107
7.8
15
File Management
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
Not enough data
Workflow
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandfolder and Pickit are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Brandfolder has no unique categories
Pickit is categorized as Enterprise Content Management (ECM) and Photo Management
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pickit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Non-Profit Organization Management
6.3%
Food & Beverages
6.2%
Consumer Goods
5.9%
Computer Software
5.3%
Other
68.3%
Information Technology and Services
8.2%
Computer Software
7.3%
Non-Profit Organization Management
6.4%
Marketing and Advertising
6.4%
Retail
2.7%
Other
69.1%
Most Helpful Reviews
Brandfolder
Most Helpful Favorable Review
Emily M.
Verified User in Non-Profit Organization Management
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
Most Helpful Critical Review
Brendan S.
Verified User in Wholesale
The search function is less than reliable, not always finding assets correctly.
Pickit
Most Helpful Favorable Review
Daniel M.
Verified User in Computer Software
How simple it is to get started with it and to use it. Simple, minimal UI that makes managing digital assets super simple. Less is more. I don't need all the complex add-ons and functionality of more robust, more expensive solutions in this space. Go ahead...
Most Helpful Critical Review
Verified User in Information Services
The product seems aimed at smaller businesses.
Emily M.
Verified User in Non-Profit Organization Management
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
Daniel M.
Verified User in Computer Software
How simple it is to get started with it and to use it. Simple, minimal UI that makes managing digital assets super simple. Less is more. I don't need all the complex add-ons and functionality of more robust, more expensive solutions in this space. Go ahead...
Brendan S.
Verified User in Wholesale
The search function is less than reliable, not always finding assets correctly.
Verified User in Information Services
The product seems aimed at smaller businesses.
Alternatives
Discussions
How secure is Brandfolder?
1 comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
What features are available on the Brandfolder Enterprise plan?
1 comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
How can I get notifications around the new release of photos that are similar to my 'type'?
1 comment
BH
That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it.
You might be interested to know we've now released...Read more
What is the use of PICkit?
1 comment
SB
It is a platform that allows users to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset...Read more
Pickit has no more discussions with answers
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