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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Contact Us
Free Per Year
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, while Branch's score of 8.3 indicates it may not offer the same level of flexibility in tracking user interactions. Reviewers mention that Mixpanel's ability to create tailored events significantly enhances their analytics capabilities.
- Reviewers mention that Mixpanel's Real-Time Insights feature, rated at 8.7, provides immediate data access, which is crucial for timely decision-making. In contrast, Branch's score of 8.1 suggests that its real-time capabilities may not be as robust, leading to potential delays in data interpretation.
- Users on G2 highlight Mixpanel's superior User Path Tracking with a score of 8.6, allowing for detailed analysis of user journeys. Branch, with a score of 7.8, may not provide the same depth of insight, which could hinder understanding user behavior effectively.
- G2 users report that Mixpanel's Engagement metrics are rated at 9.0, showcasing its strength in measuring user interactions. Branch's lower score of 8.3 indicates it may not capture engagement as effectively, which is vital for optimizing user experience.
- Reviewers mention that Mixpanel's Account-Level Analytics score of 8.7 is a standout feature, providing comprehensive insights at the account level. Branch lacks this level of detail, which could limit users' ability to analyze performance across multiple accounts.
- Users say that Mixpanel's Dashboard functionality, rated at 8.9, is highly customizable and user-friendly, making it easier to visualize data. In comparison, Branch's score of 8.1 suggests that its dashboard may not be as intuitive or flexible, potentially impacting user experience.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Branch
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
350
8.8
958
Ease of Use
8.4
354
8.5
967
Ease of Setup
7.9
185
8.1
429
Ease of Admin
8.5
171
8.6
366
Quality of Support
8.1
334
8.4
740
Has the product been a good partner in doing business?
8.5
170
8.8
334
Product Direction (% positive)
8.5
332
8.6
877
Features by Category
Metrics
Not enough data
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Other
Not enough data
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
7.4
117
8.3
256
7.8
149
8.8
276
7.8
115
8.4
264
Tracking & Reporting
8.2
163
9.2
300
8.1
157
8.8
289
8.7
165
8.3
244
8.1
165
8.9
303
7.8
150
8.5
249
7.4
149
8.9
291
Metrics
8.2
139
9.0
254
7.6
127
8.3
211
8.1
132
8.7
244
8.1
130
8.7
215
8.6
147
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
Not enough data
Platform
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
9.0
254
7.6
127
8.3
211
8.1
132
8.7
244
8.1
130
8.7
215
8.6
147
9.0
236
Categories
Categories
Shared Categories
Branch and Mixpanel are categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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