Compare Bloomreach and SAP Emarsys 
At a Glance
Market Segments
Mid-Market (49.8% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
Contact Us
$
Bloomreach
Star Rating
(663)4.6 out of 5
Market Segments
Mid-Market (49.8% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSAP Emarsys
Star Rating
(438)4.3 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Emarsys excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while Bloomreach shines in Sending Outbound Emails with a higher score of 9.2, indicating a stronger capability in managing email campaigns effectively.
- Reviewers mention that Bloomreach offers superior Analytics features, especially in Sessions - Digital Analytics and Engagement, scoring 9.6 and 9.7 respectively, compared to Emarsys's scores of 8.0 and 8.1, suggesting that Bloomreach provides more comprehensive insights into user behavior.
- G2 users highlight that Bloomreach's Quality of Support is notably higher at 9.3, compared to Emarsys's 8.6, indicating that users may find more responsive and effective assistance when using Bloomreach.
- Users on G2 report that Emarsys has a more user-friendly experience in Ease of Use with a score of 8.4, while Bloomreach is slightly lower at 8.3, suggesting that Emarsys may be easier for new users to navigate.
- Reviewers mention that Bloomreach's Marketing Automation capabilities are robust, scoring 8.9, while Emarsys scores 9.2, indicating that Emarsys may have a slight edge in automating marketing tasks effectively.
- Users say that Bloomreach's Content Management features, particularly in Customizable Templated Workflows, score 8.3, while Emarsys excels in Asset Management with a score of 8.9, suggesting that Emarsys may provide better tools for managing digital assets.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Bloomreach
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.9
554
8.4
338
Ease of Use
8.3
562
8.4
338
Ease of Setup
7.7
275
7.2
160
Ease of Admin
8.4
253
8.2
156
Quality of Support
9.3
551
8.5
338
Has the product been a good partner in doing business?
9.1
254
8.6
157
Product Direction (% positive)
9.1
528
9.1
314
Features by Category
Email Marketing
9.2
326
|
Verified
8.8
214
|
Verified
9.2
306
|
Verified
8.8
201
|
Verified
8.9
302
|
Verified
8.6
212
|
Verified
8.8
283
|
Verified
8.4
187
|
Verified
Online Marketing
7.6
218
|
Verified
7.1
115
|
Verified
8.6
281
|
Verified
8.2
149
|
Verified
8.9
308
|
Verified
8.4
174
|
Verified
8.4
282
|
Verified
8.2
171
|
Verified
7.9
175
8.0
117
Lead Management
8.8
241
|
Verified
8.0
136
|
Verified
8.5
262
|
Verified
7.9
152
|
Verified
9.2
302
|
Verified
8.6
196
|
Verified
8.2
195
|
Verified
8.0
123
|
Verified
8.4
208
|
Verified
8.2
120
|
Verified
8.8
270
|
Verified
8.3
145
|
Verified
8.2
218
|
Verified
8.1
109
|
Verified
8.5
217
|
Verified
8.3
107
|
Verified
Campaign Management
8.3
223
|
Verified
8.5
142
|
Verified
7.7
151
8.2
86
7.7
159
|
Verified
7.8
79
|
Verified
7.1
140
7.5
51
Social
7.2
122
7.7
60
7.4
128
8.0
70
|
Verified
7.5
143
|
Verified
7.8
69
|
Verified
7.2
128
|
Verified
7.8
61
|
Verified
7.6
158
|
Verified
7.7
71
|
Verified
Reporting & Analytics
8.7
308
|
Verified
8.1
201
|
Verified
8.4
261
|
Verified
7.9
142
|
Verified
8.2
230
|
Verified
7.8
130
|
Verified
8.2
238
|
Verified
7.5
140
|
Verified
7.1
131
7.6
77
Platform
8.6
218
|
Verified
7.7
110
|
Verified
8.6
197
|
Verified
8.1
92
|
Verified
8.6
228
|
Verified
8.6
109
|
Verified
8.5
169
|
Verified
8.3
63
|
Verified
8.3
188
|
Verified
6.9
65
|
Verified
8.8
218
|
Verified
8.7
95
|
Verified
8.0
154
|
Verified
7.8
62
|
Verified
Integration
8.5
227
|
Verified
8.1
114
|
Verified
8.4
219
|
Verified
7.9
108
|
Verified
7.8
180
|
Verified
7.9
74
|
Verified
Metrics
Not enough data
7.9
23
Not enough data
8.1
26
Not enough data
7.9
19
Not enough data
8.0
22
Not enough data
8.1
21
Not enough data
8.4
23
Not enough data
7.7
22
Not enough data
8.3
24
Not enough data
8.2
21
Reporting
Not enough data
8.0
29
Not enough data
8.1
26
Not enough data
7.6
24
Not enough data
8.5
28
Not enough data
8.1
26
Not enough data
7.8
21
Not enough data
8.1
25
Other
Not enough data
8.1
24
Not enough data
7.8
21
Not enough data
8.1
18
Not enough data
8.3
25
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
7.6
23
Administration
Not enough data
7.1
27
Not enough data
7.7
25
Not enough data
8.4
29
Not enough data
8.6
29
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.0
47
Not enough data
8.0
42
Not enough data
7.8
44
Not enough data
8.6
49
Not enough data
8.5
48
Not enough data
8.3
46
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.3
37
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Administration
Not enough data
8.5
69
Not enough data
8.1
63
Not enough data
7.9
62
Not enough data
8.7
72
Not enough data
7.6
46
Not enough data
8.3
53
Integrations
Not enough data
8.5
37
Not enough data
8.2
46
Not enough data
8.3
46
Not enough data
8.3
46
Platform
Not enough data
8.4
44
Not enough data
8.4
43
Not enough data
8.8
39
Not enough data
8.2
53
Not enough data
8.6
48
Not enough data
8.6
62
Not enough data
8.0
45
Not enough data
8.5
60
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.4
41
Not enough data
7.8
46
Not enough data
8.1
52
Not enough data
7.7
45
Tracking
Not enough data
7.3
50
Not enough data
7.4
42
Not enough data
8.3
65
Not enough data
8.0
59
Not enough data
7.6
39
Reporting
Not enough data
8.3
73
Not enough data
8.0
60
Not enough data
8.0
52
Not enough data
7.7
57
Analytics
8.3
73
9.0
5
8.7
78
9.0
5
8.4
74
9.3
5
8.4
79
8.9
6
8.6
78
8.1
6
8.8
75
9.2
6
Content Management
8.2
70
9.3
7
8.0
71
8.9
6
7.6
48
Feature Not Available
Design & Development
Feature Not Available
9.0
5
7.3
53
9.0
5
8.1
61
8.1
7
Administration
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.0
8
Not enough data
6.0
7
Not enough data
7.2
9
Marketing
Not enough data
7.5
10
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
7.3
10
Visitor Behavior
8.1
76
8.8
84
|
Verified
8.8
75
9.0
91
|
Verified
7.3
60
8.4
69
|
Verified
Templates
7.4
71
8.1
86
|
Verified
8.2
84
8.8
88
|
Verified
8.1
78
8.6
85
|
Verified
Personalization
8.2
76
8.8
94
|
Verified
8.0
74
8.6
83
|
Verified
8.5
73
8.6
86
|
Verified
7.2
60
8.7
59
|
Verified
8.1
72
8.9
77
|
Verified
8.2
72
8.7
90
|
Verified
8.7
83
8.8
86
|
Verified
8.6
74
8.9
83
|
Verified
Multichannel
8.2
75
8.5
77
|
Verified
9.0
84
9.1
107
|
Verified
8.5
78
8.6
79
|
Verified
Administration
9.1
85
8.9
96
|
Verified
8.3
91
8.6
102
|
Verified
8.8
80
8.8
93
|
Verified
8.2
79
8.4
81
|
Verified
Campaigns
8.9
67
9.5
7
9.2
71
9.1
9
8.9
66
9.0
7
9.2
76
9.0
10
9.2
71
9.5
7
Analytics
8.6
76
8.3
7
8.4
71
8.3
7
Optimization
9.1
76
8.5
9
8.9
74
9.2
10
8.5
60
8.6
7
8.6
65
8.3
8
Segmentation
9.3
50
8.8
12
9.4
50
8.8
11
Targeting
9.2
46
8.5
10
8.9
46
8.3
9
Triggered Content
8.3
32
8.1
8
9.6
51
8.9
12
9.3
44
8.9
11
Personalized Content
8.8
44
8.3
12
8.7
33
9.4
8
8.9
43
9.0
10
Text Messaging
8.7
40
9.1
13
7.4
29
7.9
8
8.6
33
9.3
14
8.2
30
9.0
8
8.5
37
9.2
11
7.6
28
7.8
9
9.0
40
8.9
14
7.6
32
9.0
10
SMS Platform
8.4
45
8.3
14
9.0
42
9.2
14
7.4
31
8.1
8
7.2
24
8.1
6
7.7
27
7.9
7
8.7
40
9.0
10
Data Sourcing
8.6
203
|
Verified
Not enough data
8.7
195
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
193
|
Verified
Not enough data
Intelligence
8.6
207
|
Verified
Not enough data
7.9
164
|
Verified
Not enough data
8.0
169
|
Verified
Not enough data
Merchandising
8.6
21
Not enough data
8.4
22
Not enough data
8.9
21
Not enough data
9.0
18
Not enough data
8.9
19
Not enough data
Analytics
8.9
22
Not enough data
9.0
20
Not enough data
Administration
8.8
22
Not enough data
9.2
26
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Platform Basics
Not enough data
8.6
39
Not enough data
8.6
38
Platform Data
Not enough data
8.1
35
Not enough data
8.0
37
Not enough data
8.4
41
Not enough data
7.8
34
Platform Additional Functionality
Not enough data
7.5
34
Not enough data
7.9
32
Not enough data
7.9
30
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.5
35
Not enough data
7.6
32
Not enough data
Management
8.2
40
Not enough data
8.5
39
Not enough data
Integration Options
6.7
35
Not enough data
6.4
33
Not enough data
8.6
40
Not enough data
7.0
31
Not enough data
Loyalty Experience
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.9
11
Not enough data
8.9
16
Not enough data
8.1
6
Not enough data
8.3
7
Loyalty Platform
Not enough data
9.4
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
9.3
10
Not enough data
9.2
12
Computing
7.5
78
Not enough data
7.0
82
Not enough data
7.1
90
Not enough data
Experimental Design
8.3
84
Not enough data
8.2
77
Not enough data
7.5
80
Not enough data
Analytics
8.3
99
Not enough data
7.6
82
Not enough data
Analysis
7.6
32
8.2
36
8.2
39
8.4
60
|
Verified
7.2
26
8.0
31
8.1
32
8.3
46
Campaigns
7.2
29
8.2
34
|
Verified
8.4
33
8.5
38
|
Verified
7.7
31
8.8
31
|
Verified
7.4
24
8.1
24
9.4
32
9.3
56
8.8
33
9.0
54
Engagement
8.2
30
8.3
44
Platform
8.0
27
8.6
51
7.9
27
8.5
20
|
Verified
7.9
26
8.7
35
Marketing Operations
Not enough data
8.3
50
|
Verified
Not enough data
8.6
63
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
75
|
Verified
Not enough data
8.4
81
|
Verified
Not enough data
8.3
55
|
Verified
Not enough data
8.2
55
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.3
54
Categories
Categories
Shared Categories
Bloomreach and SAP Emarsys are categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Mobile Marketing, and Marketing Automation
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, Personalization, Headless CMS, Customer Data Platform (CDP), E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Web Content Management, and Conversational Marketing
SAP Emarsys is categorized as Marketing Platforms, Location-Based Marketing, Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.9%
Apparel & Fashion
8.9%
Marketing and Advertising
8.6%
Financial Services
5.7%
Leisure, Travel & Tourism
4.6%
Other
52.4%
Retail
28.1%
Apparel & Fashion
10.8%
Consumer Goods
6.0%
Marketing and Advertising
4.6%
Sporting Goods
4.3%
Other
46.2%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
SAP Emarsys
Most Helpful Favorable Review
Sam G.
Verified User in Retail
All teams have been wonderful to work with, and platform capabilities continue to fill our busines needs.
Most Helpful Critical Review
Uğur A.
Verified User in Sports
After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app...
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Sam G.
Verified User in Retail
All teams have been wonderful to work with, and platform capabilities continue to fill our busines needs.
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Uğur A.
Verified User in Sports
After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app...
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Can I add other templates if I don't want to use html?
2 comments
WY
Hello Pamela!
Thank you for your question.
Our Template Editor allows you to design and create your own templates. As long as you have the VCE enabled,...Read more
por que no tienen soporte para las capacitaciones en español?
1 comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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