Compare Bloomreach and Optimove 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
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Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansOptimove
Star Rating
(217)4.6 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Optimove and Bloomreach excel in email marketing, with a strong score of 9.1 for building and personalizing emails. However, reviewers mention that Optimove's automated email responses are slightly less favorable at 8.6 compared to Bloomreach's 8.8, indicating a more robust automation feature in Bloomreach.
- Reviewers mention that Optimove shines in campaign management, particularly in customization and scheduling, scoring 8.9 and 9.1 respectively. In contrast, users on G2 report that Bloomreach's campaign management features, while solid, lag slightly behind with scores of 8.3 for program management and 7.6 for calendaring.
- Users say that both platforms offer strong analytics capabilities, but Optimove edges out with a higher score of 8.9 in reports and analytics compared to Bloomreach's 8.2. Reviewers highlight that Optimove's audience insights and campaign tracking are particularly effective for data-driven marketing strategies.
- G2 users report that Optimove's ease of use is rated at 8.6, which is higher than Bloomreach's 8.3. Reviewers mention that the intuitive interface of Optimove makes it easier for teams to adopt and utilize the software effectively.
- Users on G2 highlight that Bloomreach excels in content management, particularly with its web content management scoring 9.1, while Optimove's content authoring features score lower at 8.2. Reviewers mention that Bloomreach's rich text editor and asset management capabilities are particularly user-friendly.
- Reviewers mention that both platforms have strong support, with Optimove scoring 9.4 and Bloomreach at 9.3. However, users report that Optimove's quality of support is often highlighted as a key differentiator, with many praising the responsiveness and helpfulness of their support team.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Optimove
Build
Contact Us
- Set the foundations of your personalized CRM Marketing with Optimove’s Build package.
- Gain direct access to unified customer data to easily surface valuable insights.
- create rule-based, automated customer journeys.
Free Trial
Bloomreach
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.9
535
8.7
183
Ease of Use
8.3
543
8.6
184
Ease of Setup
7.7
261
8.0
99
Ease of Admin
8.4
244
8.9
59
Quality of Support
9.3
532
9.4
182
Has the product been a good partner in doing business?
9.1
246
9.1
60
Product Direction (% positive)
9.2
509
9.3
179
Features by Category
Email Marketing
9.1
312
|
Verified
9.1
118
|
Verified
9.2
291
|
Verified
9.2
126
|
Verified
8.9
287
|
Verified
8.9
120
|
Verified
8.8
269
|
Verified
8.6
113
|
Verified
Online Marketing
7.6
206
|
Verified
7.7
83
8.6
268
|
Verified
8.0
102
|
Verified
8.9
295
|
Verified
9.2
126
|
Verified
8.4
269
|
Verified
8.5
105
|
Verified
7.9
164
8.2
85
Lead Management
8.8
229
|
Verified
8.4
96
|
Verified
8.5
250
|
Verified
8.5
101
9.2
290
|
Verified
9.3
124
|
Verified
8.2
184
|
Verified
8.3
90
|
Verified
8.4
196
|
Verified
8.3
91
|
Verified
8.8
258
|
Verified
8.2
93
|
Verified
8.2
206
|
Verified
8.3
94
|
Verified
8.5
205
|
Verified
8.6
103
|
Verified
Campaign Management
8.3
212
|
Verified
8.8
110
|
Verified
7.7
141
8.1
87
7.6
149
|
Verified
8.5
109
|
Verified
7.1
131
7.4
84
Social
7.2
114
7.2
75
7.4
120
7.4
79
7.4
135
|
Verified
7.5
82
7.2
119
|
Verified
7.2
76
7.6
149
|
Verified
7.2
79
Reporting & Analytics
8.7
297
|
Verified
8.9
118
|
Verified
8.4
249
|
Verified
8.1
91
|
Verified
8.2
220
|
Verified
8.4
105
|
Verified
8.2
228
|
Verified
8.5
115
|
Verified
7.0
123
7.2
77
Platform
8.7
204
|
Verified
8.4
96
|
Verified
8.6
183
|
Verified
8.3
86
8.6
214
|
Verified
8.9
94
|
Verified
8.4
155
|
Verified
8.3
76
8.3
174
|
Verified
7.8
79
|
Verified
8.8
204
|
Verified
8.5
91
|
Verified
8.0
140
|
Verified
8.3
78
|
Verified
Integration
8.5
213
|
Verified
8.2
94
|
Verified
8.4
205
|
Verified
8.0
91
|
Verified
7.8
166
|
Verified
8.0
81
|
Verified
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
72
Not enough data
8.8
77
Not enough data
8.4
73
Not enough data
8.5
78
Not enough data
8.7
77
Not enough data
8.9
74
Not enough data
Content Management
8.3
69
Not enough data
8.0
70
Not enough data
7.7
47
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
52
Not enough data
8.2
60
Not enough data
Visitor Behavior
8.0
71
Not enough data
8.8
70
Not enough data
7.3
55
Not enough data
Templates
7.3
66
Not enough data
8.2
79
Not enough data
8.1
73
Not enough data
Personalization
8.3
71
Not enough data
8.0
69
Not enough data
8.5
69
Not enough data
7.1
56
Not enough data
8.0
68
Not enough data
8.2
68
Not enough data
8.6
79
Not enough data
8.5
70
Not enough data
Multichannel
8.1
71
Not enough data
9.0
80
Not enough data
8.5
74
Not enough data
Administration
9.1
81
Not enough data
8.3
87
Not enough data
8.8
76
Not enough data
8.2
75
Not enough data
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
48
Not enough data
9.4
48
Not enough data
Targeting
9.3
44
Not enough data
9.0
44
Not enough data
Triggered Content
8.3
30
Not enough data
9.6
49
Not enough data
9.3
42
Not enough data
Personalized Content
8.7
43
Not enough data
8.8
32
Not enough data
8.9
42
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
192
|
Verified
8.6
58
|
Verified
8.7
184
|
Verified
8.6
60
|
Verified
Feature Not Available
8.2
52
8.6
182
|
Verified
8.5
66
|
Verified
Intelligence
8.5
197
|
Verified
8.8
71
|
Verified
7.8
155
|
Verified
8.7
75
|
Verified
8.1
159
|
Verified
8.4
68
|
Verified
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Platform Basics
Not enough data
9.2
88
|
Verified
Not enough data
9.2
92
|
Verified
Platform Data
Not enough data
8.9
87
|
Verified
Not enough data
8.6
93
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
9.0
91
|
Verified
Platform Additional Functionality
Not enough data
8.9
84
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
8.4
80
|
Verified
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
73
Not enough data
6.9
78
Not enough data
7.0
85
Not enough data
Experimental Design
8.2
79
Not enough data
8.2
73
Not enough data
7.5
76
Not enough data
Analytics
8.3
95
Not enough data
7.5
78
Not enough data
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Marketing Operations
Not enough data
8.6
86
|
Verified
Not enough data
8.8
92
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
9.0
85
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
96
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
8.9
88
|
Verified
Not enough data
8.3
77
|
Verified
Not enough data
8.6
75
|
Verified
Categories
Categories
Shared Categories
Bloomreach and Optimove are categorized as Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, and Web Content Management
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Marketing and Advertising
8.7%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Gambling & Casinos
70.9%
Marketing and Advertising
5.2%
Entertainment
4.7%
Financial Services
1.9%
Sports
1.4%
Other
16.0%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
Optimove
Most Helpful Favorable Review
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Most Helpful Critical Review
JP S.
Verified User in Sports
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
JP S.
Verified User in Sports
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How much does Optimove cost?
1 comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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