Compare Bloomreach and Ometria 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (64.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansOmetria
Star Rating
(36)4.8 out of 5
Market Segments
Mid-Market (64.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in its Developer Tools with a score of 9.8, allowing for extensive customization and integration capabilities, while Ometria's tools are rated lower at 7.2, which may limit flexibility for developers.
- Reviewers mention that Bloomreach's Email Marketing features, particularly in Sending Outbound Emails (9.2), are robust, whereas Ometria's score of 9.4 indicates strong performance but slightly less capability in managing email deliverability (8.5) compared to Bloomreach (8.9).
- G2 users highlight Bloomreach's superior Content Management capabilities, particularly in Web Content Management (9.1) and Asset Management (8.5), while Ometria's scores in these areas are lower, indicating a less comprehensive approach to content handling.
- Users on G2 report that Bloomreach's Analytics features, especially in Campaign Tracking (8.8) and Audience Insights (8.4), provide deeper insights compared to Ometria, which has lower scores in similar analytics categories.
- Reviewers say that Bloomreach's Personalization features are highly rated (9.0), particularly in Product Recommendations (8.2), while Ometria shines in Personalized Messaging (8.5), but overall, Bloomreach offers a more comprehensive personalization engine.
- Users report that Bloomreach's Segmentation capabilities (9.2) are more advanced than Ometria's (8.8), allowing for more targeted marketing efforts, which is crucial for effective campaign management.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Ometria
No pricing availableFree Trial
Bloomreach
Free Trial is available
Ometria
No trial information availableRatings
Meets Requirements
8.9
537
9.2
27
Ease of Use
8.3
545
9.2
26
Ease of Setup
7.7
263
8.2
17
Ease of Admin
8.4
246
9.0
7
Quality of Support
9.3
534
9.3
26
Has the product been a good partner in doing business?
9.1
248
10.0
7
Product Direction (% positive)
9.2
511
8.9
22
Features by Category
Email Marketing
9.1
314
|
Verified
8.6
15
9.2
293
|
Verified
9.4
15
8.9
289
|
Verified
8.8
15
8.8
271
|
Verified
8.4
15
Online Marketing
7.6
208
|
Verified
7.4
12
8.5
270
|
Verified
7.8
13
8.9
297
|
Verified
8.3
15
8.3
271
|
Verified
7.7
14
7.9
166
7.7
11
Lead Management
8.8
231
|
Verified
8.7
13
8.5
252
|
Verified
7.4
11
9.2
292
|
Verified
8.7
13
8.2
186
|
Verified
8.5
12
8.4
198
|
Verified
8.3
11
8.8
260
|
Verified
8.5
9
8.2
208
|
Verified
8.1
9
8.5
207
|
Verified
8.3
11
Campaign Management
8.3
214
|
Verified
7.3
8
7.7
143
6.2
7
7.6
151
|
Verified
6.4
6
7.1
133
6.9
6
Social
7.2
116
6.4
6
7.3
122
6.9
6
7.4
137
|
Verified
6.9
6
7.1
121
|
Verified
6.4
6
7.6
151
|
Verified
6.9
7
Reporting & Analytics
8.7
299
|
Verified
8.7
10
8.4
251
|
Verified
8.2
10
8.2
222
|
Verified
7.5
8
8.1
230
|
Verified
7.8
9
7.0
125
6.4
7
Platform
8.7
206
|
Verified
7.8
10
8.6
185
|
Verified
7.7
10
8.6
216
|
Verified
9.0
10
8.4
157
|
Verified
8.2
10
8.3
176
|
Verified
8.5
10
8.8
206
|
Verified
8.0
10
8.0
142
|
Verified
8.7
9
Integration
8.5
215
|
Verified
9.2
10
8.4
207
|
Verified
8.3
10
7.8
168
|
Verified
8.2
10
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.0
72
8.5
9
8.8
71
8.3
9
7.2
56
Feature Not Available
Templates
7.3
67
7.0
9
8.2
80
8.3
9
8.1
74
8.3
8
Personalization
8.2
72
9.1
9
8.0
70
7.7
8
8.5
69
Feature Not Available
7.1
56
6.9
6
8.0
68
7.9
8
8.2
68
8.7
9
8.6
79
8.9
9
8.5
70
9.2
6
Multichannel
8.1
71
6.9
6
9.0
80
10.0
8
8.5
74
8.8
7
Administration
9.1
81
8.7
9
8.3
87
8.3
9
8.8
76
8.5
8
8.2
75
8.0
9
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
49
Not enough data
9.4
49
Not enough data
Targeting
9.3
45
Not enough data
9.0
45
Not enough data
Triggered Content
8.3
31
Not enough data
9.6
50
Not enough data
9.3
43
Not enough data
Personalized Content
8.8
44
Not enough data
8.7
33
Not enough data
8.9
43
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
193
|
Verified
7.8
10
8.7
185
|
Verified
8.3
11
Feature Not Available
8.0
10
8.6
183
|
Verified
8.6
11
Intelligence
8.5
198
|
Verified
8.3
10
7.8
156
|
Verified
6.8
11
8.1
160
|
Verified
7.4
11
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
74
Not enough data
6.9
79
Not enough data
7.1
86
Not enough data
Experimental Design
8.2
80
Not enough data
8.2
74
Not enough data
7.6
77
Not enough data
Analytics
8.3
96
Not enough data
7.5
79
Not enough data
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Marketing Operations
Not enough data
8.0
10
Not enough data
8.1
12
Not enough data
8.2
14
Not enough data
9.3
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
13
Not enough data
8.3
14
Not enough data
8.5
10
Not enough data
7.5
12
Not enough data
8.0
10
Not enough data
7.3
11
Categories
Categories
Shared Categories
Bloomreach and Ometria are categorized as E-Commerce Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization, Personalization Engines, Push Notification, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, and Web Content Management
Ometria is categorized as Marketing Analytics and Marketing Platforms
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.8%
Marketing and Advertising
8.6%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Retail
38.2%
Apparel & Fashion
20.6%
Marketing and Advertising
8.8%
Furniture
8.8%
Luxury Goods & Jewelry
5.9%
Other
17.6%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Apparel & Fashion
The platform is not hard to use, but other platforms are better. The support is generally unhelpful with anything more than a basic problem going unfixed or taking a lond time. The template language is not a full implementation so it's hard to learn. Also,...
Ometria
Most Helpful Favorable Review
Dominika L.
Verified User in Marketing and Advertising
This tool offers a very comprehensive solution for both CDP +CRM. It is user-friendly, includes all valauable metrics such as CLV, revenue per customer, contact conversion rate, or customer repeat rate. You can easily leverage all of that data and build out...
Most Helpful Critical Review
Verified User in Design
It’s too rigid for designers to use because the CSS cannot be accessed per email campaign you are working on. You’d have to create a new master template for it. The HTML developers on their side are also slow at fixes and coming up with solutions .
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Dominika L.
Verified User in Marketing and Advertising
This tool offers a very comprehensive solution for both CDP +CRM. It is user-friendly, includes all valauable metrics such as CLV, revenue per customer, contact conversion rate, or customer repeat rate. You can easily leverage all of that data and build out...
Verified User in Apparel & Fashion
The platform is not hard to use, but other platforms are better. The support is generally unhelpful with anything more than a basic problem going unfixed or taking a lond time. The template language is not a full implementation so it's hard to learn. Also,...
Verified User in Design
It’s too rigid for designers to use because the CSS cannot be accessed per email campaign you are working on. You’d have to create a new master template for it. The HTML developers on their side are also slow at fixes and coming up with solutions .
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Ometria has no discussions with answers
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