Compare Bloomreach and Lexer 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Small-Business (41.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansLexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LexerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in digital analytics, particularly with its Sessions and Engagement metrics, scoring 9.6 and 9.7 respectively, while Lexer struggles in this area with scores of 6.7 for both metrics. Reviewers mention that Bloomreach's robust analytics capabilities provide deeper insights into user behavior.
- Reviewers mention that Bloomreach's email marketing features, such as Building and Personalizing Emails (9.1) and Sending Outbound Emails (9.2), are superior to Lexer’s offerings, which lack comparable ratings. Users on G2 appreciate the ease of creating targeted email campaigns with Bloomreach.
- Users say that Bloomreach's Marketing Automation features, particularly in Campaign Performance (8.6) and Audience Insights (8.4), are more advanced than those of Lexer, which received lower scores in similar categories. Reviewers highlight the effectiveness of Bloomreach's automation tools in driving engagement.
- G2 users report that Bloomreach's Content Management capabilities, such as Asset Management (8.5) and Content Scheduling (8.6), are more user-friendly compared to Lexer, which has lower ratings in these areas. Users mention that Bloomreach's intuitive interface simplifies content workflows.
- Reviewers mention that Bloomreach's support quality is rated highly at 9.3, while Lexer is slightly lower at 9.2. Users appreciate the responsiveness and helpfulness of Bloomreach's support team, which enhances their overall experience with the software.
- Users on G2 report that Bloomreach's integration capabilities, particularly with CRM and Marketing Automation Systems (8.4), are more extensive than those of Lexer, which has lower integration ratings. Reviewers highlight the seamless connectivity that Bloomreach offers, making it easier to manage marketing efforts across platforms.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Lexer
No pricing availableFree Trial
Bloomreach
Free Trial is available
Lexer
Free Trial is available
Ratings
Meets Requirements
8.9
537
8.5
46
Ease of Use
8.3
545
8.0
46
Ease of Setup
7.7
263
7.9
14
Ease of Admin
8.4
246
8.7
14
Quality of Support
9.3
534
9.2
46
Has the product been a good partner in doing business?
9.1
248
8.9
14
Product Direction (% positive)
9.2
511
9.7
44
Features by Category
Email Marketing
9.1
314
|
Verified
Not enough data
9.2
293
|
Verified
Not enough data
8.9
289
|
Verified
Not enough data
8.8
271
|
Verified
Not enough data
Online Marketing
7.6
208
|
Verified
Not enough data
8.5
270
|
Verified
Not enough data
8.9
297
|
Verified
Not enough data
8.3
271
|
Verified
Not enough data
7.9
166
Not enough data
Lead Management
8.8
231
|
Verified
Not enough data
8.5
252
|
Verified
Not enough data
9.2
292
|
Verified
Not enough data
8.2
186
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.2
208
|
Verified
Not enough data
8.5
207
|
Verified
Not enough data
Campaign Management
8.3
214
|
Verified
Not enough data
7.7
143
Not enough data
7.6
151
|
Verified
Not enough data
7.1
133
Not enough data
Social
7.2
116
Not enough data
7.3
122
Not enough data
7.4
137
|
Verified
Not enough data
7.1
121
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
Reporting & Analytics
8.7
299
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
8.2
222
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
7.0
125
Not enough data
Platform
8.7
206
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.4
157
|
Verified
Not enough data
8.3
176
|
Verified
Not enough data
8.8
206
|
Verified
Not enough data
8.0
142
|
Verified
Not enough data
Integration
8.5
215
|
Verified
Not enough data
8.4
207
|
Verified
Not enough data
7.8
168
|
Verified
Not enough data
Metrics
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Reporting
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Other
Not enough data
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Administration
Not enough data
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.0
72
Not enough data
8.8
71
9.3
5
7.2
56
Not enough data
Templates
7.3
67
Not enough data
8.2
80
9.0
5
8.1
74
9.3
5
Personalization
8.2
72
9.0
5
8.0
70
Not enough data
8.5
69
Not enough data
7.1
56
Not enough data
8.0
68
Not enough data
8.2
68
Not enough data
8.6
79
Not enough data
8.5
70
Not enough data
Multichannel
8.1
71
Not enough data
9.0
80
9.0
5
8.5
74
Not enough data
Administration
9.1
81
Not enough data
8.3
87
Not enough data
8.8
76
9.7
5
8.2
75
8.7
5
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
49
Not enough data
9.4
49
Not enough data
Targeting
9.3
45
Not enough data
9.0
45
Not enough data
Triggered Content
8.3
31
Not enough data
9.6
50
Not enough data
9.3
43
Not enough data
Personalized Content
8.8
44
Not enough data
8.7
33
Not enough data
8.9
43
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
193
|
Verified
9.1
31
8.7
185
|
Verified
8.4
29
Feature Not Available
7.7
26
8.6
183
|
Verified
8.4
28
Intelligence
8.5
198
|
Verified
8.0
28
7.8
156
|
Verified
7.7
26
8.1
160
|
Verified
8.3
28
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
74
Not enough data
6.9
79
Not enough data
7.1
86
Not enough data
Experimental Design
8.2
80
Not enough data
8.2
74
Not enough data
7.6
77
Not enough data
Analytics
8.3
96
Not enough data
7.5
79
Not enough data
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Marketing Operations
Not enough data
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Campaign Activity
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Categories
Categories
Shared Categories
Bloomreach and Lexer are categorized as Personalization, E-Commerce Personalization, and Customer Data Platform (CDP)
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization Engines, Push Notification, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, Web Content Management, and Marketing Automation
Lexer is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lexer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.8%
Marketing and Advertising
8.6%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Lexer
Most Helpful Favorable Review
Audrey G.
Verified User in Consumer Goods
The level of communication, support, energy from the team has been game-changing.
Most Helpful Critical Review
Verified User in Retail
- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business) - Updates cause some errors with data. - Sometimes data isn't matched correctly in the CDP. (Developer updates)
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Audrey G.
Verified User in Consumer Goods
The level of communication, support, energy from the team has been game-changing.
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Verified User in Retail
- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business) - Updates cause some errors with data. - Sometimes data isn't matched correctly in the CDP. (Developer updates)
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Lexer has no discussions with answers
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