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At a Glance
Market Segments
Small-Business (61.5% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Free
Free Trial 1 User Per Month
Bitly
Star Rating
(852)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGuru
Star Rating
(2,328)4.7 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansBitly vs Guru
When assessing the two solutions, reviewers found Bitly easier to use and administer. However, reviewers felt that Guru was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Guru meets the needs of their business better than Bitly.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Bitly.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Guru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Free Trial
Bitly
Free Trial is available
Guru
Free Trial is available
Ratings
Meets Requirements
9.1
691
9.2
1,920
Ease of Use
9.4
698
9.2
1,942
Ease of Setup
9.3
330
9.3
959
Ease of Admin
9.1
246
9.0
476
Quality of Support
8.5
441
9.3
1,518
Has the product been a good partner in doing business?
8.9
218
9.4
429
Product Direction (% positive)
8.0
647
9.2
1,819
Features by Category
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
9.3
114
Not enough data
9.2
112
Not enough data
9.3
114
Content Discovery
Not enough data
9.4
114
Not enough data
9.2
113
Not enough data
9.2
112
Not enough data
9.0
106
Not enough data
9.3
104
Not enough data
9.1
107
Generative AI
Not enough data
9.2
73
Not enough data
9.2
74
Administration
Not enough data
9.2
680
Not enough data
9.2
675
Not enough data
9.1
670
Knowledge Management
Not enough data
9.6
797
Not enough data
9.2
743
Not enough data
9.2
703
Compliance
Not enough data
9.1
694
Not enough data
9.1
661
Not enough data
9.2
657
Not enough data
9.1
637
Customer Support
Not enough data
9.2
766
Not enough data
9.2
725
Not enough data
9.0
649
Data Security
Not enough data
9.2
636
Not enough data
9.2
634
Not enough data
9.3
656
Not enough data
9.1
637
Administration
Not enough data
9.2
684
Not enough data
9.3
707
Not enough data
9.4
775
Generative AI
Not enough data
9.0
491
URL Shortener
9.3
359
Not enough data
8.5
353
Not enough data
8.0
267
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.8
13
Not enough data
7.3
11
Not enough data
Knowledge Pages
Not enough data
9.0
690
Not enough data
9.1
644
Not enough data
9.0
688
Not enough data
8.8
590
Not enough data
8.9
551
Not enough data
9.1
563
Knowledge Dissemination
Not enough data
8.9
670
Not enough data
9.0
671
Not enough data
9.5
745
Not enough data
9.1
719
Not enough data
9.1
583
Not enough data
9.2
585
Not enough data
9.3
584
Not enough data
9.0
554
Not enough data
9.1
567
Agentic AI - Knowledge Base
Not enough data
8.6
102
Not enough data
9.0
105
Not enough data
8.9
103
Compatibility
Not enough data
9.3
102
Not enough data
8.9
97
Not enough data
8.9
95
Agentic AI - Enterprise Search Software
Not enough data
8.7
48
Not enough data
8.7
44
Not enough data
9.0
45
Not enough data
8.8
43
Not enough data
9.0
47
Not enough data
8.7
44
Search Queries
Not enough data
9.1
97
Not enough data
9.4
101
Not enough data
9.1
94
Not enough data
9.1
89
Not enough data
9.3
99
AI powered search - Enterprise Search Software
Not enough data
8.6
35
Not enough data
8.3
30
Not enough data
9.4
35
Functionality
Not enough data
9.0
96
Not enough data
9.3
101
Not enough data
9.1
98
Compatibility - Enterprise Search Software
Not enough data
8.9
30
Not enough data
9.5
33
Not enough data
8.7
30
Functionality - Enterprise Search Software
Not enough data
8.9
30
Not enough data
9.6
30
Not enough data
9.1
31
Search Queries - Enterprise Search Software
Not enough data
9.0
31
Not enough data
9.2
33
Not enough data
8.5
33
Not enough data
9.3
31
Responses
Not enough data
8.6
57
Not enough data
8.7
62
Not enough data
9.2
65
Automation - AI Agents
Not enough data
8.7
54
Not enough data
8.4
58
Not enough data
8.3
60
Not enough data
8.9
57
Not enough data
9.0
55
Platform
Not enough data
8.8
61
Not enough data
8.8
55
Not enough data
8.6
60
Autonomy - AI Agents
Not enough data
8.9
60
Not enough data
8.8
58
Not enough data
8.8
62
Not enough data
8.9
58
Generative AI
Not enough data
9.0
65
Not enough data
8.8
63
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Customization - AI Agent Builders
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bitly and Guru share no categories
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, Social Media Analytics, and Landing Page Builders
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Computer Software
14.9%
Information Technology and Services
11.1%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.9%
Other
53.0%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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