Compare BenchmarkONE and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (79.5% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
$0.00
BenchmarkONE
Star Rating
(187)4.5 out of 5
Market Segments
Small-Business (79.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses where it scores 8.8, while BenchmarkONE shines in Building and Personalizing Emails with a score of 9.1, indicating a stronger focus on customization.
- Reviewers mention that BenchmarkONE offers superior Quality of Support with a score of 9.2 compared to HubSpot's 8.7, highlighting that users appreciate the responsiveness and helpfulness of BenchmarkONE's support team.
- G2 users indicate that HubSpot Marketing Hub has a more robust Sales Force Automation feature set, particularly in Contact & Account Management with a score of 9.2, while BenchmarkONE's Lead Management features, such as Lead Nurturing, score equally high at 9.0, showcasing its effectiveness in managing leads.
- Users on G2 report that HubSpot's Campaign Management capabilities are more comprehensive, scoring 8.9, while BenchmarkONE's Program Management scores an impressive 9.2, suggesting that BenchmarkONE may be better suited for users focused on detailed campaign execution.
- Reviewers say that HubSpot's Dynamic Content feature scores 8.3, which is lower than BenchmarkONE's 9.0, indicating that users find BenchmarkONE's ability to personalize content more effective for their marketing strategies.
- Users report that HubSpot Marketing Hub's Reporting & Analytics features, particularly in Dashboards, score 8.6, while BenchmarkONE's Basic Reporting scores slightly lower at 8.0, suggesting that HubSpot provides a more user-friendly reporting experience.
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Pricing
Entry-Level Pricing
BenchmarkONE
Free Forever
$0.00
Unlimited Users, 250 Contacts, 500 Emails per month
- Contact Management
- Email Marketing
- Marketing Automation
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
BenchmarkONE
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
157
8.5
8,637
Ease of Use
8.7
158
8.6
9,463
Ease of Setup
8.6
103
8.1
5,352
Ease of Admin
9.0
105
8.5
4,500
Quality of Support
9.2
155
8.7
8,184
Has the product been a good partner in doing business?
9.3
105
8.8
4,421
Product Direction (% positive)
8.8
154
8.8
8,296
Features by Category
Sales Force Automation
9.2
28
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
26
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
9.2
6
Not enough data
Marketing Automation
9.1
28
|
Verified
Not enough data
8.9
27
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.0
18
|
Verified
Not enough data
Customer Support
8.6
7
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Reporting & Analytics
8.1
24
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
5
Not enough data
Platform
8.8
14
|
Verified
Not enough data
8.3
14
|
Verified
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.0
15
|
Verified
Not enough data
Not enough data
Not enough data
Integration
9.2
15
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Email Marketing
9.1
60
|
Verified
8.8
4894
|
Verified
9.0
59
|
Verified
8.9
4764
|
Verified
8.7
58
|
Verified
8.6
4767
|
Verified
9.3
54
|
Verified
8.8
4477
|
Verified
Online Marketing
8.3
42
|
Verified
8.5
4633
|
Verified
9.0
16
8.3
3978
|
Verified
8.6
7
8.1
3698
|
Verified
8.1
43
|
Verified
8.2
4231
|
Verified
8.3
11
8.1
3891
|
Verified
Lead Management
9.0
53
|
Verified
8.6
4419
|
Verified
8.8
51
|
Verified
8.2
4166
|
Verified
9.1
52
|
Verified
8.4
4270
|
Verified
9.0
53
|
Verified
8.0
3785
|
Verified
9.0
52
|
Verified
8.5
4211
|
Verified
8.7
45
|
Verified
8.3
3955
|
Verified
8.9
49
|
Verified
8.4
3934
|
Verified
8.8
44
|
Verified
8.4
3936
|
Verified
Campaign Management
9.2
16
8.2
3544
|
Verified
8.8
28
|
Verified
8.0
3143
|
Verified
8.3
7
8.0
3101
|
Verified
7.4
7
7.3
2259
|
Verified
Social
7.4
9
7.8
3217
|
Verified
8.9
9
8.3
3617
|
Verified
8.0
9
8.2
3586
|
Verified
7.8
9
8.1
3464
|
Verified
7.9
8
7.8
2694
|
Verified
Reporting & Analytics
8.0
53
|
Verified
8.3
4597
|
Verified
7.7
40
|
Verified
8.1
4276
|
Verified
7.3
29
|
Verified
7.6
3441
|
Verified
7.2
29
|
Verified
7.6
3126
|
Verified
6.3
10
7.7
3558
|
Verified
Platform
8.2
29
|
Verified
8.0
2923
|
Verified
8.5
27
|
Verified
8.5
2957
|
Verified
9.4
8
8.7
2923
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
9.1
34
|
Verified
8.6
2761
|
Verified
8.8
7
8.0
2008
|
Verified
Integration
8.4
33
|
Verified
8.4
2934
|
Verified
8.0
19
|
Verified
8.1
2631
|
Verified
8.0
10
|
Verified
8.1
2422
|
Verified
Lead Intelligence
Not enough data
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Lead Management
Not enough data
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Marketing Campaigns
Not enough data
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Campaign Execution
Not enough data
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Messenger
Not enough data
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Channels
Not enough data
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Customers
Not enough data
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
469
Not enough data
8.6
552
Platform Reporting
Not enough data
8.5
568
Not enough data
8.6
611
Content & Collaboration
Not enough data
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Social Management
Not enough data
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
479
Social Functionality
Not enough data
8.2
1170
Campaign Management
Not enough data
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Platform
Not enough data
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Page Customization
Not enough data
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Page Optimization
Not enough data
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Integrations
Not enough data
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
BenchmarkONE and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
BenchmarkONE is categorized as CRM
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
BenchmarkONE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Computer Software
8.0%
Information Technology and Services
6.8%
Management Consulting
5.7%
Health, Wellness and Fitness
4.5%
Other
56.3%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
BenchmarkONE
Most Helpful Favorable Review
Donald G. P.
Verified User in Higher Education
I touch on much of what I likea couple of questions down. The fact that I can largely automate my recruiting/marketing is huge plus after working with the clunky ACT! CRM for six years. Timely deliver of pertinent information, e-mail tracking capability...
Most Helpful Critical Review
Verified User in Computer Software
Compared to Salesforce, Hubspot, Marketo, or Act-On, Hatchbuck is extremely limiting, especially when it comes to reporting and automation. It's missing a lot of the core features I've come to expect in CRM/MA tools, and it doesn't integrate with anything...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Donald G. P.
Verified User in Higher Education
I touch on much of what I likea couple of questions down. The fact that I can largely automate my recruiting/marketing is huge plus after working with the clunky ACT! CRM for six years. Timely deliver of pertinent information, e-mail tracking capability...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Computer Software
Compared to Salesforce, Hubspot, Marketo, or Act-On, Hatchbuck is extremely limiting, especially when it comes to reporting and automation. It's missing a lot of the core features I've come to expect in CRM/MA tools, and it doesn't integrate with anything...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
BenchmarkONE has no discussions with answers
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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