Link copied to clipboard # Bannerflow vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/bannerflow/smartly/export.csv) BannerflowSmartly[+ Add Product](#) Pricing **Bannerflow** **Contact Us** Flat Rate Per Month · Basic **Smartly** **$40.00** · Basic **Pricing Insights** from reviews Perceived Cost **Bannerflow** $$$$$ **Smartly** $$$$$ Average Discount **Bannerflow** 9%2% more **Smartly** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Bannerflow** 6 months Based on 100 responses **Smartly** 6 months Based on 100 responses Return on Investment **Bannerflow** 6 months Based on 100 responses **Smartly** 6 months Based on 100 responses **Pros & Cons** from reviews **Bannerflow** Collaboration (2) Creative Freedom (2) Learning Curve (2) Limited Features (2) **Smartly** Not enough data Integrations **Bannerflow** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") AdRoll ABM (Formerly... ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[ View all ](https://www.g2.com/products/bannerflow/integrations) **Smartly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ec33e9d05030dd9c604a8848ebe0a8bb/xero.jpg "Product Avatar Image") Xero ](https://www.g2.com/products/xero/reviews)[ View all ](https://www.g2.com/products/smartly/integrations) Screenshots **Bannerflow** ![Bannerflow screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/128124/Create.jpg) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **Ratings** from reviews Meets Requirements **Bannerflow** **8.5** /10 Based on 154 responses **Smartly** **8.6** /10 Based on 388 responses Ease of Use **Bannerflow** **8.8** /10 Based on 158 responses **Smartly** **8.3** /10 Based on 390 responses Ease of Setup **Bannerflow** **8.8** /10 Based on 86 responses **Smartly** **8.3** /10 Based on 181 responses Ease of Admin **Bannerflow** **9.0** /10 Based on 49 responses **Smartly** **8.3** /10 Based on 180 responses Quality of Support **Bannerflow** **9.3** /10 Based on 156 responses **Smartly** **9.3** /10 Based on 383 responses Has the product been a good partner in doing business? **Bannerflow** **9.3** /10 Based on 51 responses **Smartly** **9.0** /10 Based on 179 responses Product Direction (% positive) **Bannerflow** **9.4** /10 Based on 148 responses **Smartly** **8.6** /10 Based on 384 responses **Features** ratings from reviews Creative Management Platforms **8.2** /10 Based on 98 responses **8.5** /10 Based on 69 responses Display Advertising **8.0** /10 Based on 94 responses Not enough data Display Ad Design **9.5** /10 Based on 8 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Mobile Advertising **8.1** /10 Based on 91 responses Not enough data Video Advertising Not enough data **8.6** /10 Based on 363 responses Social Media Advertising Not enough data **8.3** /10 Based on 370 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.2% Mid-Market(51-1000 emp.) 44.0% Enterprise(\> 1000 emp.) 29.8% Small-Business(50 or fewer emp.) 26.2% Mid-Market(51-1000 emp.) 44.0% Enterprise(\> 1000 emp.) 29.8% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% **Reviewers' Industry** [![Bannerflow](https://images.g2crowd.com/uploads/product/hd_favicon/0ddad0fcd35acfb0c0d7b35328348d09/bannerflow.svg "Bannerflow")](https://www.g2.com/products/bannerflow/reviews) Bannerflow Gambling & Casinos 29.0% Marketing and Advertising 10.8% Telecommunications 6.5% Leisure, Travel & Tourism 5.9% Retail 5.4% Other 42.5% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% Alternatives **Bannerflow Alternatives** ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![Bannerwise](https://images.g2crowd.com/uploads/product/hd_favicon/311eacc245bf6fde5694deb32c316e0f/bannerwise.svg "Bannerwise") [ Bannerwise ](/products/bannerwise/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Innovid](https://images.g2crowd.com/uploads/product/hd_favicon/f895b66fc1223ba1c611a7b77b586f8a/mediaocean-innovid.svg "Innovid") [ Innovid ](/products/mediaocean-innovid/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) ## Bannerflow vs Smartly FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Bannerflow vs Smartly? Bannerflow stands out for its higher G2 rating and collaboration strengths, while Smartly is recognized for its campaign automation and cross-channel optimization. | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.5/5 (193 reviews) | 4.4/5 (475 reviews) | | Mid-Market | Mid-Market | | 8.8 | 8.3 | | 9.3 | 9.3 | | Collaboration | Campaign Automation | ### How do the pricing models of Bannerflow and Smartly compare? Bannerflow is rated higher for value satisfaction compared to Smartly, with reviewers expressing more positive sentiment about its pricing. - **Bannerflow:** In recent reviews, several buyers note that while Bannerflow's price is considered premium, the platform's efficiency and time savings often justify the investment for teams managing campaigns at scale. - **Smartly:** Reviewers mention that Smartly's pricing can be a barrier for small businesses, but its automation and cross-channel capabilities are valued by larger teams. - **Switching reasons:** Some reviewers mention using both Bannerflow and Smartly to cover different advertising needs, indicating that pricing and feature coverage can drive multi-platform adoption. ### What are the best alternatives to Bannerflow and Smartly? The top three alternatives to Bannerflow and Smartly are Prisma, Celtra, and Bannerwise. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5 (193 reviews) | Mid-Market | Premium price, justified by efficiency gains | Collaboration | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Pricing can be a barrier for small businesses | Campaign Automation | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — | | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — | | [Bannerwise](https://www.g2.com/products/bannerwise/reviews) | 4.5/5 (61 reviews) | Small-Business | — | — | ### Which Creative Management Platforms features should I prioritize when comparing Bannerflow and Smartly? Buyers should prioritize collaboration, campaign automation, integrations, customization, and dynamic content capabilities when comparing Bannerflow and Smartly. - **Collaboration:** Bannerflow is cited for collaboration in 2 all-time reviews; Smartly does not have recent collaboration mentions. - **Campaign Automation:** Smartly is recognized for campaign automation in recent reviews; Bannerflow is not cited for this feature. - **Integrations:** Bannerflow integrates with Facebook (3 all-time mentions) and Google Ad Manager (1 mention); Smartly's integration mentions are not specified. - **Customization:** Bannerflow has 1 all-time mention for customization; Smartly's customization is referenced in recent reviews for template flexibility. - **Dynamic Content:** Bannerflow supports dynamic remarketing and adaptive layouts, frequently highlighted in recent reviews; Smartly is noted for dynamic creative optimization in campaign management. ### What are the pros and cons of Bannerflow vs Smartly? Bannerflow's headline strength is collaboration and creative scalability, while Smartly excels in campaign automation and cross-channel optimization. - **Bannerflow strengths:** Collaboration (2 all-time mentions), creative freedom (2), customer support (2), efficiency (2), design quality (2), intuitive UI, and dynamic content capabilities. - **Bannerflow trade-offs:** Learning curve (2), limited features (2), training difficulty (2), complexity, and premium pricing noted in recent reviews. - **Smartly strengths:** Campaign automation, cross-channel optimization, and template-driven creative management are highlighted in recent reviews. - **Smartly trade-offs:** Reviewers note a learning curve, pricing challenges for small businesses, and occasional UI complexity. ### Is Bannerflow or Smartly better for small businesses? Bannerflow is a better fit for small businesses, as Bannerwise is the top-rated alternative in the small-business segment and Bannerflow's recent reviews highlight ease of use for smaller teams. - **Bannerflow:** Largest segment is Mid-Market, but recent reviews highlight that small paid media teams benefit from its ease of use and campaign management efficiency. - **Smartly:** Largest segment is Mid-Market, and reviewers note that pricing can be a barrier for small businesses, with more value seen by larger teams managing high campaign volumes. ### Which Creative Management Platforms platform has better integrations? Bannerflow is favored for integrations, with reviewers specifically citing its connections to Facebook and Google Ad Manager. - **Bannerflow:** Integrates with Facebook (3 all-time mentions) and Google Ad Manager (1 mention), with reviewers highlighting these integrations as valuable for campaign deployment. - **Smartly:** No specific integration tools are cited in recent reviews. ### How do Bannerflow and Smartly compare on customer support? Bannerflow and Smartly are rated equally on Quality of Support, both scoring 9.3, indicating parity in reviewer satisfaction. - **Bannerflow:** Reviewers consistently praise the support team for responsiveness, helpful onboarding, and ongoing assistance, with 2 all-time mentions for customer support. - **Smartly:** Reviewers highlight friendly and fast support, 24/7 chat availability, and effective onboarding, with multiple recent reviews citing positive support experiences. ### Which is easier to implement, Bannerflow or Smartly? Bannerflow and Smartly score equally on Ease of Setup at 8.8 and 8.3, a difference below the materiality threshold, indicating near-parity in implementation experiences. - **Bannerflow:** Reviewers describe the initial setup as easy and onboarding as straightforward, with several noting that the platform is intuitive for new users. - **Smartly:** Reviewers report that setup is easy and frictionless, with a plug-and-play process and supportive onboarding from the account management team. ### Which product has better Customization? Bannerflow is more frequently cited for Customization, with reviewers highlighting its creative flexibility and adaptive layouts. - **Bannerflow:** Customization is mentioned in 1 all-time review, with additional praise for creative freedom and adaptive layouts supporting dynamic content. - **Smartly:** Customization is referenced in recent reviews for template flexibility, but lacks a specific all-time mention count.