Compare Bannerflow and Smartly 
At a Glance
Market Segments
Mid-Market (45.0% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Bannerflow
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (45.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BannerflowSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bannerflow excels in its Ease of Use with a score of 9.0, making it more user-friendly compared to Smartly's score of 8.3. Reviewers mention that the intuitive interface allows for quick onboarding and efficient ad creation.
- Reviewers mention that Smartly shines in Campaign Optimization, scoring 8.5, while Bannerflow lags behind at 7.9. Users on G2 appreciate Smartly's advanced algorithms that help in maximizing ad performance and budget efficiency.
- G2 users highlight that Bannerflow's Quality of Support is top-notch, with a score of 9.3, equal to Smartly's score. However, users say that Bannerflow's support team is particularly responsive and helpful during critical campaign launches.
- Users report that Smartly offers superior Retargeting capabilities, scoring 8.9 compared to Bannerflow's 7.2. Reviewers mention that Smartly's retargeting features are more robust, allowing for better audience segmentation and personalized ad delivery.
- Reviewers mention that Bannerflow's Dynamic Versioning feature, scoring 8.5, is highly praised for its ability to create multiple ad variations quickly, while Smartly's score of 8.7 indicates a strong offering but lacks the same level of flexibility.
- Users on G2 highlight that Smartly's Demand Side Platform Integration is rated at 7.9, which is slightly lower than Bannerflow's 8.2. However, users report that Smartly's integration capabilities are more seamless with various ad networks, enhancing overall campaign management.
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Pricing
Entry-Level Pricing
Bannerflow
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Bannerflow
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.7
121
8.5
385
Ease of Use
9.0
124
8.3
387
Ease of Setup
8.9
56
8.3
178
Ease of Admin
9.0
46
8.3
178
Quality of Support
9.3
123
9.3
380
Has the product been a good partner in doing business?
9.4
48
8.9
176
Product Direction (% positive)
9.5
119
8.6
381
Features by Category
Channel Functionality
8.8
67
Not enough data
Platform Interoperability
7.2
38
Not enough data
Campaign Management
8.1
58
8.2
320
7.9
52
8.5
317
7.9
45
Feature Not Available
8.5
64
7.8
284
8.4
57
7.7
238
Feature Not Available
8.2
204
7.4
42
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
58
8.5
296
8.2
59
8.3
193
7.4
40
7.9
141
7.4
46
8.2
151
Targeting
7.3
42
8.8
312
7.2
41
8.9
293
7.2
38
8.9
288
7.2
38
Feature Not Available
Platform
8.2
50
8.3
221
6.9
45
8.4
273
8.3
62
8.3
291
8.4
64
8.3
311
8.7
59
8.5
261
8.4
62
8.3
279
Feature Not Available
8.4
258
8.6
59
8.6
223
Feature Not Available
8.2
274
Authoring Tools
8.0
52
8.5
57
8.4
55
7.8
24
8.3
55
8.5
56
8.0
50
8.2
32
Testing Tools
8.5
52
8.7
45
8.0
46
8.8
54
Publishing Tools
Feature Not Available
Feature Not Available
8.2
50
Feature Not Available
8.1
48
8.9
56
Platform Interoperability
7.4
28
Not enough data
Mobile Functionality
8.3
46
Not enough data
Campaign Management
8.1
58
8.2
320
7.9
52
8.5
317
7.9
45
Feature Not Available
8.5
64
7.8
284
8.4
57
7.7
238
Feature Not Available
8.2
204
7.4
42
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
58
8.5
296
8.2
59
8.3
193
7.4
40
7.9
141
7.4
46
8.2
151
Targeting
7.3
42
8.8
312
7.2
41
8.9
293
7.2
38
8.9
288
7.2
38
Feature Not Available
Mobile
Feature Not Available
Not enough data
7.4
40
7.9
141
7.4
46
8.2
151
Platform
8.2
50
8.3
221
6.9
45
8.4
273
8.3
62
8.3
291
8.4
64
8.3
311
8.7
59
8.5
261
8.4
62
8.3
279
Feature Not Available
8.4
258
8.6
59
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Campaign Management
8.1
58
8.2
320
7.9
52
8.5
317
7.9
45
Feature Not Available
8.5
64
7.8
284
8.4
57
7.7
238
Feature Not Available
8.2
204
7.4
42
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
58
8.5
296
8.2
59
8.3
193
7.4
40
7.9
141
7.4
46
8.2
151
Targeting
7.3
42
8.8
312
7.2
41
8.9
293
7.2
38
8.9
288
7.2
38
Feature Not Available
Platform
8.2
50
8.3
221
6.9
45
8.4
273
8.3
62
8.3
291
8.4
64
8.3
311
8.7
59
8.5
261
8.4
62
8.3
279
Feature Not Available
8.4
258
8.6
59
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.1
58
8.2(won by 0.1)
320
7.9
52
8.5(won by 0.6)
317
7.9(won by default)
45
Feature Not Available
8.5(won by 0.7)
64
7.8
284
8.4(won by 0.7)
57
7.7
238
Feature Not Available
8.2(won by default)
204
7.4
42
8.0(won by 0.6)
161
Feature Not Available
8.1(won by default)
211
Feature Not Available
8.2(won by default)
273
8.2
58
8.5(won by 0.3)
296
8.2
59
8.3(won by 0.1)
193
7.4
40
7.9(won by 0.5)
141
7.4
46
8.2(won by 0.8)
151
Targeting
7.3
42
8.8(won by 1.5)
312
7.2
41
8.9(won by 1.7)
293
7.2
38
8.9(won by 1.7)
288
7.2(won by default)
38
Feature Not Available
Platform
8.2
50
8.3(won by 0.1)
221
6.9
45
8.4(won by 1.5)
273
8.3(tied score)
62
8.3(tied score)
291
8.4(won by 0.1)
64
8.3
311
8.7(won by 0.2)
59
8.5
261
8.4(won by 0.1)
62
8.3
279
Feature Not Available
8.4(won by default)
258
8.6(tied score)
59
8.6(tied score)
223
Feature Not Available
8.2(won by default)
274
Categories
Categories
Shared Categories
Bannerflow and Smartly are categorized as Creative Management Platforms
Unique Categories
Bannerflow is categorized as Mobile Advertising and Display Advertising
Smartly is categorized as Video Advertising and Social Media Advertising
Reviews
Reviewers' Company Size
Bannerflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
30.5%
Marketing and Advertising
9.3%
Retail
5.3%
Leisure, Travel & Tourism
5.3%
Telecommunications
4.6%
Other
45.0%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Most Helpful Reviews
Bannerflow
Most Helpful Favorable Review
Vedrana H.
Verified User in Financial Services
I love how easy it is to use the platform, has a very pleasant UX and saves our time a lot in producing all the materials. I also enjoy having the support from our account manager, it's really important and it's definitely not taken for granted. Customer...
Most Helpful Critical Review
Utsav B.
Verified User in Leisure, Travel & Tourism
Lots of bugs, and difficult to edit individual elements layered on top of each other.
Smartly
Most Helpful Favorable Review
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Most Helpful Critical Review
Verified User in Aviation & Aerospace
undo feature that yet to be seen, have spoken to the team and they revert me saying they will implement it soon
Vedrana H.
Verified User in Financial Services
I love how easy it is to use the platform, has a very pleasant UX and saves our time a lot in producing all the materials. I also enjoy having the support from our account manager, it's really important and it's definitely not taken for granted. Customer...
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Utsav B.
Verified User in Leisure, Travel & Tourism
Lots of bugs, and difficult to edit individual elements layered on top of each other.
Verified User in Aviation & Aerospace
undo feature that yet to be seen, have spoken to the team and they revert me saying they will implement it soon
Alternatives
Discussions
What is Bannerflow?
1 comment
Official Response from Bannerflow
Founded in 2010, Bannerflow is a cloud-based platform that enables in-house marketing teams to take control of their display advertising.
Bannerflow...Read more
How much does Bannerflow cost?
1 comment
Official Response from Bannerflow
Bannerflow doesn't have fixed prices as it depends on customer needs.
You can request a quote if you want to learn more about pricing for your business by...Read more
What is a creative management platform?
1 comment
OM
In its simplest form, a creative management platform, or CMP, is cloud-based software that allows marketing teams to design, automate, distribute, manage and...Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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