Compare Amazon Pinpoint and Google Analytics 
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointGoogle Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric, scoring a high 9.0, which reviewers say provides comprehensive insights into user interactions on their websites.
- Reviewers mention that Amazon Pinpoint shines in Engagement, achieving a score of 9.3, indicating that users find it particularly effective for engaging with their audience through targeted messaging.
- G2 users highlight that Google Analytics offers superior Custom Event Tracking with a score of 8.5, allowing for detailed tracking of user actions, while Amazon Pinpoint scores slightly higher at 8.9, showcasing its robust capabilities in this area.
- Users on G2 report that Amazon Pinpoint's Attribution feature stands out with a score of 9.1, which reviewers say helps in understanding the effectiveness of various marketing channels, compared to Google Analytics' score of 8.5.
- Reviewers mention that Google Analytics provides excellent Real-Time Reporting with a score of 8.8, which users say is crucial for immediate insights, while Amazon Pinpoint matches this score, indicating both platforms are strong in this area.
- Users say that Google Analytics has a slight edge in Quality of Support with a score of 7.5, although reviewers mention that Amazon Pinpoint's support is rated higher at 8.4, suggesting a more responsive customer service experience.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableGoogle Analytics
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.7
40
9.0
5,352
Ease of Use
8.5
40
7.8
5,379
Ease of Setup
7.9
20
7.9
2,586
Ease of Admin
8.3
19
8.2
2,533
Quality of Support
8.4
38
7.5
4,446
Has the product been a good partner in doing business?
8.5
18
8.3
2,321
Product Direction (% positive)
8.0
40
8.5
5,235
Features by Category
Metrics
Not enough data
9.0
3879
Not enough data
8.7
3864
Not enough data
8.7
3805
Not enough data
8.6
3487
Not enough data
8.4
3257
Not enough data
8.4
3465
Not enough data
8.5
3515
Not enough data
8.6
3579
Not enough data
8.2
3172
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3416
Not enough data
8.2
3133
Not enough data
8.4
3372
Not enough data
8.5
3313
Not enough data
8.3
2993
Not enough data
8.5
3531
Other
Not enough data
8.5
3561
Not enough data
8.5
3379
Not enough data
8.4
3169
Not enough data
8.7
3304
Not enough data
8.5
2582
Not enough data
8.0
2313
Not enough data
8.2
2687
Administration
Not enough data
8.5
2508
Not enough data
8.2
2220
Not enough data
8.9
3342
Not enough data
8.9
3450
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.7
9
8.9
1146
8.9
9
8.8
1106
8.1
9
9.1
1118
Tracking & Reporting
8.9
9
8.6
990
8.9
9
8.9
1133
9.1
9
8.5
1040
8.7
9
8.9
1148
8.7
9
8.7
1093
8.5
9
8.6
1068
Metrics
9.3
9
8.8
203
8.9
9
8.6
200
8.5
9
8.7
194
8.7
9
8.5
203
8.9
9
8.8
207
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Metrics
9.3
9
8.8
203
8.9
9
8.6
200
8.5
9
8.7
194
8.7
9
8.5
203
8.9
9
8.8
207
Categories
Categories
Shared Categories
Amazon Pinpoint and Google Analytics are categorized as Mobile App Analytics
Unique Categories
Amazon Pinpoint is categorized as Notification Infrastructure
Google Analytics is categorized as Content Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Amazon Pinpoint
Most Helpful Favorable Review
Verified User in Events Services
The quick means of getting important metrics from app usage. This tool is easy to use.
Most Helpful Critical Review
Verified User in Government Administration
If you do not use Amazon there is no reason to learn this.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Verified User in Events Services
The quick means of getting important metrics from app usage. This tool is easy to use.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Government Administration
If you do not use Amazon there is no reason to learn this.
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Discussions
Amazon Pinpoint has no discussions with answers
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
