# Amazon Pinpoint Reviews
**Vendor:** Amazon Web Services (AWS)  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 44
## About Amazon Pinpoint
In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.



## Amazon Pinpoint Pros & Cons
**What users dislike:**

- Users report that Amazon Pinpoint can **hamper domain health** , negatively impacting their overall email sending reputation. (1 reviews)

## Amazon Pinpoint Reviews
  ### 1. Amazon Pinpoint Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Keith K. | Senior Financial Technology Advisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2024

**What do you like best about Amazon Pinpoint?**

The best part about Amazon Pinpoint is that it allows you to send bulk emails.
It also allows you to send emails to non-opt audiences.

**What do you dislike about Amazon Pinpoint?**

Dislike about Amazon Pinpoint is It hampers your domain health a bit.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

The problem Amazon Pinpoint solving is that earlier we were not able to send bulk emails to non-opt in audiences but with the help of pinpoint it is eliminated. It is benefiting us by saving a lot of time and manual effort.

  ### 2. Cost effective marketing solution. Could be improved though.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael  W. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Amazon Pinpoint?**

We used Pinpoint for two purposes - sending cost effective marketing SMS to our clients, as well as marketing/transactional emails. The first is something I particularly like about Pinpoint - unlike with some other providers, it's very easy to provide biz proof and sign up for a number - plus submit whatever is legally required in your jurisdiction to send these messages. Sending emails is also pretty easy once you figure out how to upload contact lists etc. However theres a lot here there could be improved and we will cover that below.

**What do you dislike about Amazon Pinpoint?**

Pinpoint is a marketing solution at the core of it, however, it's not very easy to figure out beyond the basics for those big technically inclined. It took me forever to figure out how to upload contact lists and the right CSV format etc despite the extensive docs on it - I have STILL not figure out the code in the email templates etc out fully which is key to really getting marketing campaigns going. Their reporting is good, but nowhere near as granular as a lot of other AWS services and marketing wise again, this is key. Deliverability overall is very good, but these things are a bit of a drawback when compared with Twilio or other similar services.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

As explained above, sending marketing related communication to clients at a very cost effective overhead (almost minimal).

  ### 3. So so, lots of improvements could be made.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Rahul M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Amazon Pinpoint?**

I first came across Pinpoint when I was looking for a complete email marketing solution. Although the system works - it could be improved in many regards. Deliverability though is one area where Pinpoint scored way above the other email marketing systems I used - email deliverability rates were always very high.

**What do you dislike about Amazon Pinpoint?**

Their templates and template setups are very clunky and not easy to use for non coders (as it should be). The reporting is also not the easiest to understand. Now I know Pinpoint is a relatively new AWS offering so they are likely working on improving these things, but overall, it left a lot to be desired when we used it.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Email marketing (at the time).

  ### 4. Great user targeting tool but buggy UI

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shreyansh S. | Intern - Product Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2023

**What do you like best about Amazon Pinpoint?**

- Enables targeting through multiple channels
- User Segmentation with the help of attributes is a great feature to target desired cohorts
- Easy to integrate with other AWS services
- Great to do A/B testing

**What do you dislike about Amazon Pinpoint?**

- Extremely buggy UI, often showing wrong target endpoints count for each segment
- Poor Customer Support from Amazon for this tool. They seem to have given up on this
- Limited Non-AWS integration
- A bit costly considering the use case and issues

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Amazon Pinpoint is helping me target desired cohorts with targeted campaigns to drive awareness and engagement of different features on the app. The multi channel support is great and helps to do analytics quite easliy. Easy to set-up in app notifications and banners as well through Pinpoint.

  ### 5. Amazon pinpoint is Amazing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sheetal P. | Analyst I Infrastructure Services , Enterprise (> 1000 emp.)

**Reviewed Date:** September 07, 2023

**What do you like best about Amazon Pinpoint?**

The leading thing almost Amazon Pinpoint is its ability to enable focused on and personalized communication together with our clients. It permits us to send messages over numerous channels, such as mail, SMS, and thrust notices, guaranteeing that our message reaches to the targeted audience in the best possible way.

**What do you dislike about Amazon Pinpoint?**

The one thing that i dislike is its cost as it in not that much cost effective for small businesses.
larger organisations can afford it but it is a bit difficult for smaller businesses to invest a lot in it.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

One of the problem that amazon pinpoint is solving is it targets the required audience on all possible channels in one go.
earlier it was a hassle to send them messages on individual platforms, but now it is pretty convenient beacuse of Amazon Pinpoint.

  ### 6. Customized Message

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pawan S. | Information Technology Support Technician, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2024

**What do you like best about Amazon Pinpoint?**

Customized sms, e-mails,push notifications after taking from real time events

**What do you dislike about Amazon Pinpoint?**

Re-subscription needed and daily reports

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Email notification send if infrastructure has issues

  ### 7. Secure and Budget Friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Garima R. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2023

**What do you like best about Amazon Pinpoint?**

Multi-channel communication: with the help of Amazon pinpoint we can use  multiple channels such as email, SMS, push notifications, and voice.

**What do you dislike about Amazon Pinpoint?**

Limited Templates: For message we have only limited templates.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Real-Time Analytics: Amazon Pinpoint provides real-time tracking and analytics, allowing us to monitor the performance of my campaigns. The insights into user engagement, delivery rates, and conversion metrics are invaluable for making data-driven decisions.

  ### 8. Amazon Pinpoint

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anna T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 16, 2023

**What do you like best about Amazon Pinpoint?**

Amazon Pinpoint integrates seamlessly with other AWS services, such as Amazon Simple Notification Service (SNS), Amazon Simple Email Service (SES), and AWS Lambda. This integration enables businesses to leverage a broader ecosystem of services and create comprehensive customer engagement workflows.

**What do you dislike about Amazon Pinpoint?**

While Amazon Pinpoint offers personalization features, there may be limitations in terms of customization options for certain types of messages or campaigns. Businesses with unique or complex messaging requirements may find certain customization options to be restrictive.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Amazon Pinpoint enables businesses to send transactional notifications to customers. This includes order confirmations, shipping updates, payment reminders, and other transaction-related messages, keeping customers informed and engaged throughout the customer journey.

  ### 9. great experience with Amazon Pinpoint!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manish K. | Executive Assistant to the Chief Investors Acquisition Officer, Enterprise (> 1000 emp.)

**Reviewed Date:** September 06, 2023

**What do you like best about Amazon Pinpoint?**

I'm glad i had a great experience with Amazon Pinpoint! It's always great to hear that users find it user-friendly and it's TRUE!

**What do you dislike about Amazon Pinpoint?**

Amazon Pinpoint is that it may not be suitable for businesses with very complex or customized messaging needs.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

User engagement tracking, Campaign measurement.

  ### 10. It is very efficient to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** kedar t. | Technical Support Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2023

**What do you like best about Amazon Pinpoint?**

To learn new things it'll be helpful and mainly to gain the knowledge

**What do you dislike about Amazon Pinpoint?**

Nothing I like it in every parameter. But needs to be improved some

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I'm using for the customer communications and it is quite different and good from teams and slack

  ### 11. Very useful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Veligatla M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 07, 2023

**What do you like best about Amazon Pinpoint?**

Amazon pinpoint can be very useful for all the Amazon pinpoint decisons

**What do you dislike about Amazon Pinpoint?**

The user experience can be better which can make the users attraction

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

It give the analysis of all the mobile apps

  ### 12. Very good

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shaik M. | Member of Technical Staff 2, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2023

**What do you like best about Amazon Pinpoint?**

Best platform to engage with amazon learn

**What do you dislike about Amazon Pinpoint?**

Cost effecting and sometimes difficult to understand

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I have leant Linux from Amazon pinpoint

  ### 13. Easy to use and very precise, recommendable to people.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2023

**What do you like best about Amazon Pinpoint?**

It's extreme precision is the best thing. Small as pinpoint.

**What do you dislike about Amazon Pinpoint?**

Nothing as such. I haven't used it very extremely but so far all good.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Located, fixed, or directed with extreme precision.

  ### 14. Best tool for mailing with automated user journeys

**Rating:** 3.5/5.0 stars

**Reviewed by:** Charuhas B. | Charuhas , Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2022

**What do you like best about Amazon Pinpoint?**

Its functionality to target user segments by creating filters and criteria in combination.

**What do you dislike about Amazon Pinpoint?**

Cant change the users journeys during the campaign.
If one has to create a no -read campaign then it has to be defined at the start only.
Also, can create dynamic fields for content at campaign level. Character limit of 1500 characters is very less.

**Recommendations to others considering Amazon Pinpoint:**

Please increase dynamic character limit. Be specific with errors. Add dynamic content fields.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Connect daily with my audience segment-wise. And increase the daily active users on my platform.

  ### 15. Marketing using Amazon Pinpoint

**Rating:** 4.0/5.0 stars

**Reviewed by:** sukhvir s. | Group Lead, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 03, 2022

**What do you like best about Amazon Pinpoint?**

Best feature is audience targetting strategy using modern communication channels. Email Id, SMS generation etc are best for targetting audience and hence those are utilized here.

**What do you dislike about Amazon Pinpoint?**

Althogh everything is fine. I am a little bit concerned about security and I am sure that the Amazon team might be addressing that as well. Other than this I dont find anything wrong here.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Amazon Pinpoint is handling the business part for various industries. This is directly giving marketing solution to point out goods to the target audience. This is very useful.

  ### 16. Amazon Pinpoint Experience Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2021

**What do you like best about Amazon Pinpoint?**

Amazon support for enterprise accounts is quite good. Even though we waited for a quite a bit of time, finally we were able to get answers to our questions.

**What do you dislike about Amazon Pinpoint?**

Documentation is not up to mark especially for Amazon pinpoint service. We relied on Amazon support to get our questions answered.

**Recommendations to others considering Amazon Pinpoint:**

It might take some time to figure out the options provided by pinpoint as I already mentioned their documentation is not up to the mark, once you figured it out it should be hassle-free.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

We are able to send Emails and SMS to our customers using Pinpoint as a service.

  ### 17. A Fair Vantage point by Amazonian Tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2019

**What do you like best about Amazon Pinpoint?**

I appreciated how AWS was able to clear cut cater the interests

**What do you dislike about Amazon Pinpoint?**

Nothing much. Very simple usage for the average Joe

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Pinpoint enabled me to discover a whole new facet of Amazon services

  ### 18. Great Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** April 18, 2016

**What do you like best about Amazon Pinpoint?**

The Analytics service lets you track daily and monthly active devices, which goes beyond downloads to give you a better feel for user engagement and stickiness. The ability to test 5 interfaces at once gives you the best outlook on what is successful. 

**What do you dislike about Amazon Pinpoint?**

The fact that Amazon tracks devices and not users means a single customer who launches an app on two different devices will be counted twice while two customers using an app on a single device will are counted once. 

**Recommendations to others considering Amazon Pinpoint:**

Analytics is a hot topic and executives looking to get value from business intelligence. This software is how they do that. Considering how important business intelligence is, every bit of improvement is necessary. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I am using this platform to test various apps that are in development within the University; ranging from professional grade to student projects. 

  ### 19. Why?

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2018

**What do you like best about Amazon Pinpoint?**

It does everything worse - only use if you are Amazon everything

**What do you dislike about Amazon Pinpoint?**

If you do not use Amazon there is no reason to learn this.

**Recommendations to others considering Amazon Pinpoint:**

Wait for it to go out of beta.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

No benefits except work with the rest of Amazon stack.

  ### 20. Helps me keep track of what I do

**Rating:** 4.5/5.0 stars

**Reviewed by:** Angelika V. | cna, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 21, 2016

**What do you like best about Amazon Pinpoint?**

I like that I can keep track of what I do on Amazon as well as keep up with what others like the most. It also helps me to see just how much others like myself use it on a daily or even monthly basis. The cost to use it is very reasonable and its a monthly cost, not daily.

**What do you dislike about Amazon Pinpoint?**

At first it can be a little discouraging to use because it's a lot to take in but once you get the hang of it it's pretty easy.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Helps me to keep up with my own as well as a few friends financials.

  ### 21. Initial Review Is Positive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 20, 2016

**What do you like best about Amazon Pinpoint?**

The quick means of getting important metrics from app usage. This tool is easy to use.

**What do you dislike about Amazon Pinpoint?**

I do not say I dislike anything, but I am excited about being able to watch analytics evolve through time.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I am always looking for the best possible means of gaining metrics. The more data I can pull down the better. That said, and as I mentioned above, as this product evolves it will become more and more useful to me.

  ### 22. Amazing product!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole V. | Fitness Coach, Health, Wellness and Fitness, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2016

**What do you like best about Amazon Pinpoint?**

I love that Amazon is so accessible to everyone and that they go above and beyond to me sure their customers are happy. I use Amazon for most of my shopping and I have rearely had a disappointing experience. 

**What do you dislike about Amazon Pinpoint?**

I really cannot think of anything in particular that I dislike about Amazon. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I have realized many benefits. Such as fast shipping, etc. I currently do not have a business that I a, using this for. 

  ### 23. Amazon Mobile

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 22, 2016

**What do you like best about Amazon Pinpoint?**

Amazon is very user friendly.  Since I have been a customer with Amazon for years, I found it easier to use.

**What do you dislike about Amazon Pinpoint?**

I haven't seen an issue, but I have heard people think the pricing is unfair.  Other than that, I think it is great.

**Recommendations to others considering Amazon Pinpoint:**

I recommend using this because of the ease of use.  It doesn't take a lot of skill to use this product.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Analyzing app usage and data in one scale so it makes my life easier by putting all my data in one place so I don't have to spend time searching for it everywhere.

  ### 24. Nice experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prabuddha R. | Web Developer, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2016

**What do you like best about Amazon Pinpoint?**

The mobile analytics is quite powerfull and gives you amazing flexibility to design the dashboards as well as perform predictive analytics on the go. The User interfaces provided and the number of tools at your disposal is quite huge.

**What do you dislike about Amazon Pinpoint?**

I think the number of features being offered to the user often become confusing. The user is confused about what tools to use to get the desired result. I think limiting the tools and dedicating specific tools for particular work would really help in better user experience

**Recommendations to others considering Amazon Pinpoint:**

I think it is a really nice tool for people who are into data visualization and predictive analytics

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I was trying to do some data visualization 

  ### 25. Developers should give it a shot

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2016

**What do you like best about Amazon Pinpoint?**

The user interface is very sleek and modern. The way that they track devices is pretty awesome, because it doesn't limit a user to one sign-in per username, instead it counts the devices that the app is launched on.

**What do you dislike about Amazon Pinpoint?**

I would say the amount of features that are blasted at the user. They need a more streamlined approach to explain to the user what tools will get the results that they are looking for.

**Recommendations to others considering Amazon Pinpoint:**

If you're looking for an easy to use Analytical platform for a small business or application, look no farther. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

The analytical data that it provides gives you an amazing amount of information, really helped me understand that I was looking at, and what I should be doing to improve.

  ### 26. No complaints and does what it needs to do

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2016

**What do you like best about Amazon Pinpoint?**

I really like the interface for tracking daily active users. 

**What do you dislike about Amazon Pinpoint?**

No big complaints or dealbreakers. Charts could be slightly faster loading. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

It helps us track DAU in an easy to understand fashion and has helped us keep bringing people back. 

  ### 27. Great Resource Tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2016

**What do you like best about Amazon Pinpoint?**

This resource is great for collecting information for your apps such as the number of users, returning users, new users, the number and length of sessions, etc.. everything you'd want from a website but only for an app. 

**What do you dislike about Amazon Pinpoint?**

There's not much that I do not like from this. It's even free until you reach a certain point of 1 million events. 

**Recommendations to others considering Amazon Pinpoint:**

Great application to view analytic of your apps. I'm on a very small scale and it did everything I expected it to and then some. Free until you reach 1 million events. I never had to reach out to support at this point, their website is pretty helpful as well and goes into details about getting starting, pricing and even has a demo. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I've used this on a small scale project so I never even came close to the number of events to be charging, so this is great so it does not add an extra costs to the project. 

  ### 28. Awesome analytics

**Rating:** 3.5/5.0 stars

**Reviewed by:** Damian Eliel A. | Ayudante de cátedra  (Algoritmos y Estructura de datos II), Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2016

**What do you like best about Amazon Pinpoint?**

The mobile analytics is quite useful for predictive analytics on the go.  We've tried other tracking solutions, but Amazon always seems to offer the best and most cost-effective solution.



**What do you dislike about Amazon Pinpoint?**

There are no features i dislike about Amazon Mobile Analytics,

**Recommendations to others considering Amazon Pinpoint:**

Try it! You will never regret. If you are starting with analytics maybe amazon mobile is not for you

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I am using this platform to test  apps that are in development within the University; ranging from professional grade to student projects.

  ### 29. Amazon Analytics

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2016

**What do you like best about Amazon Pinpoint?**

This is a great tool to use to understand how you and your products are doing in terms of who you believe your audience is and can be. Using this product allows you a deeper understanding of the market available.

**What do you dislike about Amazon Pinpoint?**

I have no dislikes at this time as this is a great product.

**Recommendations to others considering Amazon Pinpoint:**

Just try it and see if it works for you. If you don't understand certain information this product provides you, research and either look it up or call the support line and have them walk you through it. Super helpful!

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

We are solving the issue of narrowing down our audience and establishing new ways to reach those who are already interested in our products.

  ### 30. Just what you need 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 21, 2016

**What do you like best about Amazon Pinpoint?**

User-friendly and easy to use. Easy implementation. Helpful and accurate metrics to help you improve.

**What do you dislike about Amazon Pinpoint?**

The pricing model is confusion and it can be kind of pricey. When you first start using it, it can seem complicated, but it doesn't take long to become an expert. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Optimizing user engagement. Metrics and reporting for improvement.

  ### 31. Excellent Experience 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2016

**What do you like best about Amazon Pinpoint?**

Our company adopts all Amazon offerings as early as possible, and the mobile analytics have proven particularly useful as we develop more and more apps. We've tried other tracking solutions, including ones developed in-house, but Amazon always seems to offer the best and most cost-effective solution. 

**What do you dislike about Amazon Pinpoint?**

We've encountered no problems thus far with the mobile analytics. At present we run analytics on all apps developed in-house -- primarily finance- and economy-related apps, as well as some beta apps to streamline city government processes. 

**Recommendations to others considering Amazon Pinpoint:**

As with other Amazon software, this is an intuitive offering that users at nearly all levels can master and implement. As a smallish (50-person) company, AMA is a cost effective soiution that enhances our ability to improve our app offerings for clients. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

We began developing apps rather early in the game, but soon realized the need for meaningful analytics in order to drive sales and increase customer retention. AMA helps us do this, as well as respond to customer requests for new features and customer complaints about any bugs.

  ### 32. Great for analyzing selling info on the fly!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** June 22, 2016

**What do you like best about Amazon Pinpoint?**

I like the mobile version of this. I always use to have to go to seller accounts and it was very difficult to get the information.

**What do you dislike about Amazon Pinpoint?**

There is not much I dislike for this. I'm not a huge seller, but it helps me keep track of everything on the fly whether I have 10 things going at once or 100.

**Recommendations to others considering Amazon Pinpoint:**

I would use the old site for a while before using this. It wil make you appreciate it that much more!

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

This is just easier in a day and age where everything can be done mobile. I think this is a great step for Amazon.

  ### 33. A great experiance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2016

**What do you like best about Amazon Pinpoint?**

I loved the usability of the service. It is so open and friendly and easy to use. I was easily able to track my customers and my income each month. 

**What do you dislike about Amazon Pinpoint?**

I dislike the fact that there were several bugs that took away from the experiance. Loading times were a pain many times and some things would just take a while to load or wouldn't even at the beginning. It has improved since then, but there were many bugs when I used the service.

**Recommendations to others considering Amazon Pinpoint:**

If you have any problems with the service, simply contact the support. They were very friendly, supportive, and helpful.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I am trying to solve the way we look at our app information and this app was the solution. The analytics are unparalleled and give great insight on what I was trying to look at. 

  ### 34. Amazon analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bobby L. | Photojournalist, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about Amazon Pinpoint?**

Give you the right information and tools to keep growing your business 

**What do you dislike about Amazon Pinpoint?**

More user friendly and better graphics. 

**Recommendations to others considering Amazon Pinpoint:**

It's a great tool to have 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Selling

  ### 35. Excellent for Developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2016

**What do you like best about Amazon Pinpoint?**

Simple and modern UI. That shows you all the data you want in a easy and free format. The fact that Amazon tracks devices and not users means a single customer who launches an app on two different devices will be counted twice, while two customers using an app on a single device will be counted once. That itself is huge! 



**What do you dislike about Amazon Pinpoint?**

I have not found anything that I dislike. My only hope is that they invest more into Amazon Mobile Analytics.

**Recommendations to others considering Amazon Pinpoint:**

Try it! You will not be disappointed. Great service for developers. Using the A/B Testing service, developers can test up to five different in-app interfaces simultaneously to understand which is most successful. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I was using for app storage and to do it fast, easy and free. 

  ### 36. Great products for the cost

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ruby M. | Account Manager, Staffing and Recruiting, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2016

**What do you like best about Amazon Pinpoint?**

Servers are always up and running, no bumps in the road that we run into when using it.

**What do you dislike about Amazon Pinpoint?**

Pricing structure is not accurate, lots of issues when it comes to the billing portion of it.  

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

No known issues yet

  ### 37. amazon 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Judith H. | Sr. Manager, Finance & Accounting, Food Production, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2016

**What do you like best about Amazon Pinpoint?**

It provides us with clear visibility into spend. 

**What do you dislike about Amazon Pinpoint?**

I would like the report to be cleaner, perhaps allowing me to set up filters prior to processing. 

**Recommendations to others considering Amazon Pinpoint:**

yes I wold recommend it 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Provides us better reporting and insight into purchasing. 

  ### 38. Better than GA

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2016

**What do you like best about Amazon Pinpoint?**

Ease of implementation and level of detail on crash reports. Full stack tracing too. 

**What do you dislike about Amazon Pinpoint?**

Many OS details are excluded and it would be much more useful if it had better (accurate) real time data. 

**Recommendations to others considering Amazon Pinpoint:**

If you're sick of the spotty data from GA, this is much better. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

After suffering a nightmare with GA app analytics, we were looking for crash reports on versions of Android that we didn't have hardware versions of to test on. Emulators only provide so much. 

  ### 39. Deploy never was esier

**Rating:** 5.0/5.0 stars

**Reviewed by:** André G. | Senior Software Engineer & WordPress Specialist, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 11, 2016

**What do you like best about Amazon Pinpoint?**

How fast and easy it is to us deploy applications now. With a integrated jenkins solution we could reduce in 70% the workforce to deploy appllication in production and staging area. 

**What do you dislike about Amazon Pinpoint?**

The control panel is a bit confusing some times for non specialist user.

**Recommendations to others considering Amazon Pinpoint:**

Perform a long study before trying to migrate, so you can do a really good implementation.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

App deployment and service scale

  ### 40. Love Amazon!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Law Practice | Enterprise (> 1000 emp.)

**Reviewed Date:** June 03, 2016

**What do you like best about Amazon Pinpoint?**

I like that this product is easy to use and free. I also like that it tracks devices and not users. 

**What do you dislike about Amazon Pinpoint?**

Very confusing on how much our company would be charged in using this product, that was our only concern. 

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Using this for app storage and it was very nice to have it be super easy to work with and free!

  ### 41. Good product, Better options

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2016

**What do you like best about Amazon Pinpoint?**

Amazon Mobile Analytics provides an easy and quick way to determine who is checking out your products and how to better market a product for the future.

**What do you dislike about Amazon Pinpoint?**

I wish this had more detailed analytics so I could better form a coherent amazon marketing campaign

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

The business problems consists of establishing a more sound understanding of our product's audience.

  ### 42. Fantastic

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ethan C. | Founder & Director, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 13, 2016

**What do you like best about Amazon Pinpoint?**

I loved the easy to use interface for reviewing my mobile performance. It's easy to check how your app is doing. 

**What do you dislike about Amazon Pinpoint?**

I didn't like how it took sometimes an hour or two to load my app's performance or update it.

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

It helped solve the problem of identifying core user groups that I wanted to reach. 

  ### 43. Great for tracking apps

**Rating:** 5.0/5.0 stars

**Reviewed by:** Storm W. | Logistics Manager, Transportation/Trucking/Railroad, Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2016

**What do you like best about Amazon Pinpoint?**

graphs and charts that show daily app usage

**What do you dislike about Amazon Pinpoint?**

interface could be more user friendly and easier to navigate

**What problems is Amazon Pinpoint solving and how is that benefiting you?**

Optimizing user engagement

  ### 44. Excellent product 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2016

**What do you like best about Amazon Pinpoint?**

the scalability , high performance and efficiency , as well as integration with multiple services , Metrics are well extensive , good and accurate information



**What do you dislike about Amazon Pinpoint?**


the price compared to other similar products feature however it is a price that fits well and is well worth the sacrifice


**What problems is Amazon Pinpoint solving and how is that benefiting you?**

I found it very useful for 2 large scale projects helping to improve performance in areas of analysis




## Amazon Pinpoint Discussions
  - [What is a push notification from Amazon?](https://www.g2.com/discussions/what-is-a-push-notification-from-amazon)
  - [How does AWS pinpoint work?](https://www.g2.com/discussions/how-does-aws-pinpoint-work)
  - [How do I use Amazon pinpoint?](https://www.g2.com/discussions/how-do-i-use-amazon-pinpoint)
  - [What is Amazon pinpoint?](https://www.g2.com/discussions/what-is-amazon-pinpoint)
  - [Where can i see link clicks on each campaign?](https://www.g2.com/discussions/where-can-i-see-link-clicks-on-each-campaign) - 1 upvote

- [View Amazon Pinpoint pricing details and edition comparison](https://www.g2.com/products/aws-amazon-pinpoint/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+07%3A52%3A39+-0500&secure%5Bsession_id%5D=0b0c1770-5b40-4f3d-86c6-4c18180204a4&secure%5Btoken%5D=fb94b4033ebc6da0ebcb758755413c98ea22aa8557fea68eaa52731850cbd13f&format=llm_user)

## Amazon Pinpoint Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Consolidation - Notification Infrastructure**
- Automation
- API Integration
- Template

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Customization - Notification Infrastructure**
- User Preference
- Analytics
- Drag and Drop

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

## Top Amazon Pinpoint Alternatives
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,536 reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,246 reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,144 reviews)

