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- Aurea List-vs-Salesforce Marketing Cloud Engagement
Compare Aurea List Manager and Salesforce Marketing Cloud Engagement 
At a Glance
Market Segments
Small-Business (41.7% of reviews)
Mid-Market (40.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Aurea List Manager
Star Rating
(26)2.7 out of 5
Market Segments
Small-Business (41.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Aurea List ManagerSalesforce Marketing Cloud Engagement
Star Rating
(1,767)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in Email and Mobile Preview with a score of 8.2, while Aurea List Manager falls short with a score of 6.9, indicating a more robust preview capability in Salesforce.
- Reviewers mention that Salesforce's High-Volume Sending feature is rated at 8.6, which is higher than Aurea's 8.1, suggesting that Salesforce is better suited for businesses that require sending large volumes of emails efficiently.
- G2 users highlight the superior Quality of Support in Salesforce Marketing Cloud Engagement, scoring 7.7 compared to Aurea's 5.3, indicating that users may find more reliable assistance when issues arise with Salesforce.
- Users on G2 report that Salesforce's Campaign Automation feature is highly rated at 9.7, showcasing its advanced capabilities, while Aurea List Manager does not provide comparable automation features, which may limit user effectiveness in campaign management.
- Reviewers mention that Salesforce's Segmentation capabilities score 9.0, allowing for more precise targeting of audiences, whereas Aurea's segmentation features are less robust, potentially impacting marketing effectiveness.
- Users say that Salesforce Marketing Cloud Engagement offers a more comprehensive Content Calendar feature with a score of 9.3, which helps in planning and organizing marketing efforts, while Aurea List Manager lacks similar functionality, making it harder for users to manage their content strategy effectively.
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Pricing
Entry-Level Pricing
Aurea List Manager
No pricing availableSalesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Aurea List Manager
No trial information availableSalesforce Marketing Cloud Engagement
No trial information availableRatings
Meets Requirements
7.0
24
8.3
1,314
Ease of Use
6.0
24
7.7
1,446
Ease of Setup
6.4
12
7.2
709
Ease of Admin
6.1
12
7.6
542
Quality of Support
5.3
22
7.7
1,243
Has the product been a good partner in doing business?
5.2
10
8.0
536
Product Direction (% positive)
3.9
23
7.5
1,267
Features by Category
Email Marketing
6.9
17
|
Verified
8.2
920
|
Verified
7.9
19
|
Verified
8.1
938
|
Verified
8.1
20
|
Verified
8.6
914
|
Verified
7.3
20
|
Verified
8.1
946
|
Verified
7.5
19
|
Verified
8.6
952
|
Verified
7.3
20
|
Verified
8.3
924
|
Verified
7.7
16
|
Verified
8.2
789
|
Verified
Not enough data
8.6
276
|
Verified
Feature Not Available
8.5
186
Reporting & Analytics
6.8
13
|
Verified
8.0
749
|
Verified
7.2
19
|
Verified
8.1
882
|
Verified
Platform
7.4
9
|
Verified
8.2
439
|
Verified
6.7
5
|
Verified
8.1
339
7.2
9
|
Verified
8.2
449
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Integration
7.6
7
|
Verified
8.0
424
|
Verified
7.6
7
|
Verified
7.8
379
|
Verified
Not enough data
8.1
359
|
Verified
Not enough data
8.8
165
|
Verified
Not enough data
8.5
158
|
Verified
Not enough data
8.4
148
|
Verified
Administration
Not enough data
9.6
19
Not enough data
9.3
19
Not enough data
8.5
19
Not enough data
8.9
20
Not enough data
9.0
19
Marketing
Not enough data
9.3
20
Not enough data
9.7
19
Not enough data
9.7
20
Not enough data
9.6
19
Campaigns
Not enough data
9.3
24
Not enough data
9.1
23
Not enough data
9.1
24
Not enough data
9.0
22
Not enough data
9.1
23
Analytics
Not enough data
9.3
23
Not enough data
9.2
22
Optimization
Not enough data
9.0
22
Not enough data
9.4
23
Not enough data
9.5
22
Not enough data
8.8
23
Templates
Not enough data
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Edit
Not enough data
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Logistics
Not enough data
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
SMS Platform
Not enough data
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Platform Basics
Not enough data
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Content & Collaboration
Not enough data
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Social Management
Not enough data
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Analysis
Not enough data
8.8
35
Not enough data
9.2
35
Not enough data
8.4
33
Not enough data
9.1
31
Campaigns
Not enough data
8.8
33
Not enough data
9.2
31
Not enough data
9.0
32
Not enough data
9.2
30
Not enough data
9.4
31
Not enough data
9.1
31
Engagement
Not enough data
8.9
30
Platform
Not enough data
9.2
31
Not enough data
9.1
32
Not enough data
8.8
32
Categories
Categories
Shared Categories
Aurea List Manager and Salesforce Marketing Cloud Engagement are categorized as Email Marketing
Unique Categories
Aurea List Manager has no unique categories
Salesforce Marketing Cloud Engagement is categorized as SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
Reviews
Reviewers' Company Size
Aurea List Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.8%
Internet
7.7%
Information Technology and Services
7.7%
Printing
3.8%
Photography
3.8%
Other
46.2%
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.5%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Most Helpful Reviews
Aurea List Manager
Most Helpful Favorable Review
James B.
Verified User in Marketing and Advertising
Lyris Listmanager is by far the most superior paid for platform for mass mailing. I've managed two installations of Lyris Listmanager over the past 10 years and every time from installation to operation it's delivered results. User management is key...
Most Helpful Critical Review
Roger A.
Verified User in Marketing and Advertising
Reliability was an issue. They had many outages where we could not send e-mails for extended periods. They are much more expensive than the alternatives.
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
James B.
Verified User in Marketing and Advertising
Lyris Listmanager is by far the most superior paid for platform for mass mailing. I've managed two installations of Lyris Listmanager over the past 10 years and every time from installation to operation it's delivered results. User management is key...
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Roger A.
Verified User in Marketing and Advertising
Reliability was an issue. They had many outages where we could not send e-mails for extended periods. They are much more expensive than the alternatives.
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Alternatives
Discussions
Aurea List Manager has no discussions with answers
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3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
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What does Salesforce software do?
3 comments
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