Compare Attribution and LeanData 
At a Glance
Market Segments
Small-Business (58.0% of reviews)
Mid-Market (72.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $39.00 1 User Per Month
Attribution
Star Rating
(50)4.5 out of 5
Market Segments
Small-Business (58.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AttributionLeanData
Star Rating
(932)4.6 out of 5
Market Segments
Mid-Market (72.5% of reviews)
Entry-Level Pricing
Starting at $39.00 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LeanData excels in its Salesforce Integration with a score of 9.6, making it a preferred choice for teams heavily reliant on Salesforce for their CRM needs. In contrast, Attribution offers a broader range of integrations but lacks the same depth in Salesforce connectivity.
- Reviewers mention that Attribution shines in Multi-Touch Attribution with a score of 9.5, providing detailed insights into customer journeys across multiple touchpoints. LeanData, while strong, scores lower at 8.4, indicating a less comprehensive approach to multi-touch analysis.
- G2 users highlight LeanData's superior Lead Management capabilities, scoring 9.0 for Segmentation and 8.8 for Account Identification, which allows for more precise targeting. Attribution, while competitive, scores slightly lower in these areas, indicating a potential gap in lead management effectiveness.
- Users on G2 report that Attribution's Custom Reporting feature, despite a lower score of 7.4, offers flexibility that some users find beneficial for tailored insights. LeanData, with a higher score of 8.8, is praised for its robust reporting capabilities, but some users feel it could offer more customization options.
- Reviewers mention that LeanData's Quality of Support is rated at 9.1, indicating a strong commitment to customer service, while Attribution's support is rated slightly higher at 9.4, suggesting that both platforms prioritize user assistance but Attribution may have a slight edge.
- Users say that LeanData's Routing features, particularly Match and Route with a score of 9.2, are highly effective for managing leads efficiently. Attribution, while offering routing capabilities, does not match the same level of user satisfaction in this area.
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Pricing
Entry-Level Pricing
Attribution
No pricing availableLeanData
Standard
Starting at $39.00
1 User Per Month
Replace brittle assignment rules, custom code, and manual processes.
- Salesforce objects - Leads
- Advanced Matching
- View Matches in Record
Free Trial
Attribution
No trial information availableLeanData
No trial information availableRatings
Meets Requirements
8.7
46
9.1
748
Ease of Use
8.6
47
8.5
754
Ease of Setup
8.8
33
8.1
593
Ease of Admin
8.8
30
8.6
636
Quality of Support
9.4
47
9.2
722
Has the product been a good partner in doing business?
9.4
30
9.3
626
Product Direction (% positive)
8.5
46
9.3
708
Features by Category
Lead Intelligence
Not enough data
7.3
114
|
Verified
Not enough data
7.7
137
Not enough data
8.4
153
Lead Management
Not enough data
8.4
186
Not enough data
7.1
70
Not enough data
8.6
195
Marketing Campaigns
Not enough data
7.3
71
Not enough data
7.0
106
Not enough data
7.0
107
Not enough data
7.2
110
|
Verified
Not enough data
8.5
142
Campaign Execution
Not enough data
6.3
60
Not enough data
8.1
125
Not enough data
7.4
105
Not enough data
7.0
69
Attribution Modeling
9.5
22
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.3
21
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.8
19
|
Verified
Not enough data
Marketing
8.8
20
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Matching
Not enough data
8.8
308
Not enough data
8.6
293
Not enough data
8.4
312
Routing
Not enough data
9.2
322
Not enough data
8.7
271
Not enough data
8.6
266
Not enough data
8.8
259
Platform Operations
Not enough data
8.3
217
Not enough data
9.1
304
Not enough data
8.6
298
Not enough data
8.3
196
Not enough data
8.0
252
Not enough data
8.7
289
Integrations
Not enough data
Feature Not Available
Not enough data
7.0
34
Not enough data
6.6
30
Not enough data
6.1
25
Not enough data
9.6
41
Branding & Customizatio
Not enough data
7.5
31
Not enough data
7.6
30
Not enough data
7.4
29
Automatic Rules & Configurations
Not enough data
8.8
36
Not enough data
8.4
33
Not enough data
8.1
35
Lead Intelligence
10.0
5
8.0
44
9.2
6
8.6
61
8.9
6
8.7
71
Lead Management
9.4
6
9.0
75
8.3
5
Feature Not Available
9.2
6
8.8
79
Marketing Campaigns
9.8
7
Feature Not Available
9.5
7
7.9
42
9.8
7
7.9
40
8.3
5
8.3
48
8.1
7
8.8
56
8.8
7
8.5
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
Not enough data
9.0
17
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
9.5
18
|
Verified
Not enough data
8.5
16
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
18
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.0
17
|
Verified
Not enough data
9.4
18
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Attribution and LeanData are categorized as Account-Based Analytics
Unique Categories
LeanData is categorized as Lead-to-Account Matching and Routing, Account Data Management, Salesforce AppExchange Apps, and Business Scheduling
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeanData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Marketing and Advertising
10.0%
Health, Wellness and Fitness
10.0%
Financial Services
10.0%
Consumer Goods
10.0%
Other
40.0%
Computer Software
41.1%
Information Technology and Services
23.0%
Computer & Network Security
5.0%
Marketing and Advertising
4.6%
Internet
3.3%
Other
23.1%
Most Helpful Reviews
Attribution
Most Helpful Favorable Review
Michael W.
Verified User in Financial Services
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
Most Helpful Critical Review
Verified User in Internet
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
LeanData
Most Helpful Favorable Review
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Most Helpful Critical Review
Genesis R.
Verified User in E-Learning
Our engineering team has had to develop some features to use LeanData properly.
Michael W.
Verified User in Financial Services
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Verified User in Internet
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
Genesis R.
Verified User in E-Learning
Our engineering team has had to develop some features to use LeanData properly.
Alternatives
Discussions
Attribution has no discussions with answers
Which CRMs do you integrate with?
3 comments
TR
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with...Read more
LeanData has no more discussions with answers
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