Compare Aprimo and Brandfolder 
- Users report that Brandfolder excels in its user-friendly interface, with a score of 8.7 for Organizational Interface, while Aprimo received a slightly higher score of 9.0, indicating a more intuitive layout for managing assets.
- Reviewers mention that Brandfolder's photo editing capabilities are limited, scoring only 5.7, whereas Aprimo shines in this area with a score of 8.3, making it a better choice for users needing robust editing tools.
- G2 users highlight that Brandfolder's asset permissions scored 8.1, which is higher than Aprimo's 7.7, suggesting that Brandfolder offers more flexibility in managing user access to digital assets.
- Users on G2 report that Aprimo's content expiration feature scored 8.3, outperforming Brandfolder's 7.6, indicating that Aprimo provides better tools for managing the lifecycle of digital assets.
- Reviewers say that Brandfolder's analytics capabilities received a lower score of 7.5 compared to Aprimo's 8.0, suggesting that users may find Aprimo's analytics more comprehensive for tracking asset performance.
- Users report that Brandfolder's integration with creative software scored 8.0, while Aprimo scored 8.5, indicating that Aprimo may offer better compatibility with popular creative tools, enhancing workflow efficiency.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into...
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into...
