Compare Apptimize and VWO Testing 
At a Glance
Market Segments
Small-Business (41.2% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Request a Demo
Contact Us
Apptimize
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (41.2% of reviews)
Entry-Level Pricing
Request a Demo
Learn more about ApptimizeVWO Testing
Star Rating
(736)4.3 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its Quality of Support with a score of 8.9, while Apptimize has a slightly lower score of 9.1, indicating that Apptimize may offer more responsive support according to reviewers.
- Reviewers mention that VWO Testing's Ease of Setup is rated at 8.5, which is higher than Apptimize's score of 7.6, suggesting that users find VWO Testing more straightforward to implement.
- G2 users highlight VWO Testing's superior A/B Testing capabilities with a score of 9.0, compared to Apptimize's matching score of 9.3, indicating that both products are strong in this area, but Apptimize may have a slight edge.
- Users on G2 report that VWO Testing's Segmentation features, particularly in A/B Testing and Customer Profiles, are rated at 8.6 and 7.5 respectively, while Apptimize's scores are lower, suggesting VWO Testing may provide better tools for targeted testing.
- Reviewers mention that VWO Testing's Multivariate Testing capabilities are rated at 8.5, which matches Apptimize's score, indicating both products are equally effective in this area, but VWO Testing may offer a more user-friendly experience.
- Users say that VWO Testing's Reporting and Analytics features score 8.2, while Apptimize's score of 7.9 suggests that VWO Testing may provide more comprehensive insights into user behavior and campaign performance.
Featured Products
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Mobile App Optimization
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Mobile App Optimization
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Pricing
Entry-Level Pricing
Apptimize
Custom Pricing Options
Request a Demo
- Enterprise level integrations + support
- Data exports
- Full API access
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Apptimize
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
7.8
16
8.5
613
Ease of Use
7.9
16
8.3
619
Ease of Setup
7.6
7
8.5
348
Ease of Admin
9.0
7
8.7
281
Quality of Support
9.1
16
8.9
591
Has the product been a good partner in doing business?
9.8
7
8.9
278
Product Direction (% positive)
8.4
15
8.8
607
Features by Category
Visitor Behavior
Not enough data
8.3
47
Not enough data
8.2
45
Not enough data
7.9
38
Templates
Not enough data
7.5
39
Not enough data
8.3
46
Not enough data
8.6
44
Personalization
Not enough data
7.6
40
Not enough data
7.7
35
Not enough data
7.3
36
Not enough data
6.8
33
Not enough data
7.1
36
Not enough data
6.9
33
Not enough data
9.0
49
Not enough data
7.6
34
Multichannel
Not enough data
7.8
41
Not enough data
5.8
30
Not enough data
7.5
35
Administration
Not enough data
7.5
34
Not enough data
8.3
46
Not enough data
7.7
44
Not enough data
7.6
43
Segmentation
Not enough data
8.6
7
Not enough data
7.5
6
Targeting
Not enough data
8.1
7
Not enough data
7.6
7
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
7
Management
Not enough data
7.2
34
Not enough data
7.3
36
Not enough data
8.4
43
Functionality
Not enough data
7.7
38
Not enough data
8.4
46
Not enough data
7.9
43
Computing
Not enough data
8.1
271
Not enough data
6.5
230
Not enough data
7.6
310
Experimental Design
Not enough data
8.3
296
Not enough data
8.5
286
Not enough data
8.0
288
Analytics
Not enough data
8.2
339
Not enough data
7.6
311
Variation Testing
9.3
12
9.3
21
7.7
10
8.4
18
8.0
9
8.8
21
8.8
10
8.9
20
8.7
10
8.3
20
8.5
9
8.5
18
Reporting
8.0
10
8.6
20
7.9
11
8.6
22
Personalization
8.7
10
8.5
17
8.1
9
8.5
16
Not enough data
8.8
14
Administration
8.5
8
8.6
14
8.8
10
9.0
13
8.1
12
8.7
18
8.6
11
9.0
18
Categories
Categories
Shared Categories
Apptimize and VWO Testing are categorized as Mobile App Optimization, Feature Management, and A/B Testing
Unique Categories
Apptimize has no unique categories
VWO Testing is categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Apptimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
23.5%
E-Learning
23.5%
Entertainment
11.8%
Staffing and Recruiting
5.9%
Research
5.9%
Other
29.4%
Computer Software
12.5%
Marketing and Advertising
11.5%
Retail
8.3%
Information Technology and Services
6.2%
Internet
4.6%
Other
56.9%
Most Helpful Reviews
Apptimize
Most Helpful Favorable Review
O S.
Verified User in E-Learning
Reliability and options do to nested experiments
Most Helpful Critical Review
Alex C.
Verified User in Research
Using Apptimize reduced the percentage of non-crash users
VWO Testing
Most Helpful Favorable Review
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Most Helpful Critical Review
Verified User in Alternative Medicine
The preview feature doesn't always work making it hard to properly assess the test functionality and tracking before going live. Video tracking was too difficult to set up. Reporting segmentation for devices should be a standard feature for A/B testing.
O S.
Verified User in E-Learning
Reliability and options do to nested experiments
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Alex C.
Verified User in Research
Using Apptimize reduced the percentage of non-crash users
Verified User in Alternative Medicine
The preview feature doesn't always work making it hard to properly assess the test functionality and tracking before going live. Video tracking was too difficult to set up. Reporting segmentation for devices should be a standard feature for A/B testing.
Alternatives
Discussions
Apptimize has no discussions with answers
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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