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Compare AppsFlyer and Pendo 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerPendo
Star Rating
(1,558)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a user-friendly interface and comprehensive analytics, making it a preferred choice for those seeking intuitive mobile app marketing solutions. Users appreciate its seamless integrations across multiple ad platforms, which offer unified insights and enhance campaign effectiveness.
- Users say that Pendo stands out for its deep insights into user interactions, with features like onboarding guides and walkthroughs that help users navigate the software effectively. This focus on user experience is highlighted by recent feedback praising its ability to provide a 360-degree view of user behavior.
- Reviewers mention that while AppsFlyer has a strong market presence and a higher G2 Score, Pendo's recent reviews indicate a robust engagement with its user base, particularly in the mid-market segment. This suggests that Pendo is effectively meeting the needs of its users, especially in terms of support and responsiveness.
- According to verified reviews, Pendo's customer support is frequently highlighted as excellent and responsive, which is crucial for users who may need assistance during implementation. This level of support can significantly enhance the overall user experience, especially for those new to the platform.
- G2 reviewers note that AppsFlyer’s strong privacy-first approach and transparent attribution build trust in campaign data, which is essential for businesses focused on compliance and user data protection. This aspect is particularly appealing to users who prioritize data integrity in their marketing efforts.
- Users report that while both platforms offer valuable features, Pendo's ability to embed user data across various views provides a unique advantage for those looking to understand user sentiment and behavior in depth. This capability is often cited as a key differentiator in user feedback, showcasing Pendo's commitment to delivering actionable insights.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
AppsFlyer
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.5
1,191
Ease of Use
8.4
585
8.2
1,205
Ease of Setup
8.0
346
7.9
563
Ease of Admin
8.4
189
8.4
555
Quality of Support
8.6
418
8.5
1,040
Has the product been a good partner in doing business?
8.6
187
8.9
531
Product Direction (% positive)
9.3
434
8.5
1,106
Features by Category
Metrics
Not enough data
8.7
453
Not enough data
8.7
471
Not enough data
8.4
419
Not enough data
8.8
464
Not enough data
8.5
421
Not enough data
8.2
394
Not enough data
8.2
358
Not enough data
8.2
334
Not enough data
8.3
394
Reporting
Not enough data
8.4
462
Not enough data
8.5
426
Not enough data
8.7
436
Not enough data
8.7
467
Not enough data
7.8
261
Not enough data
8.1
284
Not enough data
8.2
449
Other
Not enough data
8.7
437
Not enough data
8.0
306
Not enough data
7.5
262
Not enough data
7.9
271
Not enough data
7.3
196
Not enough data
8.5
340
Not enough data
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
Not enough data
8.1
376
Not enough data
7.9
296
Not enough data
8.8
421
Not enough data
8.5
453
User Identification
Feature Not Available
7.9
109
8.2
266
8.5
136
8.2
255
8.0
103
Tracking & Reporting
8.7
289
8.5
125
8.4
279
8.5
131
8.9
293
8.3
108
8.4
296
8.5
141
8.3
269
8.6
133
8.2
268
8.7
137
Metrics
8.6
231
8.8
83
8.4
220
8.4
64
8.5
227
8.4
72
8.4
218
8.3
69
8.8
241
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.8
83
8.4
220
8.4
64
8.5
227
8.4
72
8.4
218
8.3
69
8.8
241
8.4
66
Variation Testing
8.0
129
8.3
54
7.5
109
7.8
55
Feature Not Available
8.1
59
8.3
135
8.4
66
Feature Not Available
8.1
63
7.9
115
7.9
56
Reporting
8.3
164
8.6
84
8.5
189
8.6
87
Personalization
8.3
141
8.6
74
8.5
142
8.7
73
8.7
140
8.9
66
Administration
8.4
163
8.0
75
7.9
133
8.1
66
8.7
175
8.5
85
8.9
172
8.6
91
Categories
Categories
Shared Categories
AppsFlyer and Pendo are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile Marketing, and Smart Link
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, and Session Replay
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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