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At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(684)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerGoogle Analytics
Star Rating
(6,631)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to access the information they need without extensive customization. This feature is particularly appreciated by users who value efficiency in tracking website performance.
- Users say that AppsFlyer stands out for its user-friendly interface and comprehensive analytics capabilities, which help marketers gain valuable insights into their mobile app campaigns. This intuitive design is a significant advantage for those who prioritize ease of use in their analytics tools.
- Reviewers mention that Google Analytics offers seamless integration with other Google tools, such as Google Ads and Google Search Console, enhancing its functionality and making it a versatile choice for users who rely on multiple platforms for their marketing efforts.
- According to verified reviews, AppsFlyer is praised for its accurate and transparent attribution, which builds trust in campaign data. This feature is crucial for marketers looking to understand the effectiveness of their advertising strategies and optimize their spending.
- G2 reviewers highlight that while both products have similar ease of setup scores, Google Analytics is often seen as more reliable for users who need a robust solution that integrates well with various development platforms, including mobile and web applications.
- Users report that AppsFlyer’s strong privacy-first approach is a significant plus, especially in today’s data-sensitive environment. This commitment to user data protection resonates well with businesses that prioritize compliance and ethical marketing practices.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableGoogle Analytics
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.7
439
9.0
5,515
Ease of Use
8.4
583
7.8
5,548
Ease of Setup
8.0
344
8.0
2,752
Ease of Admin
8.4
187
8.3
2,605
Quality of Support
8.6
416
7.5
4,590
Has the product been a good partner in doing business?
8.6
185
8.3
2,386
Product Direction (% positive)
9.3
432
8.5
5,394
Features by Category
Metrics
Not enough data
9.0
4022
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3617
Not enough data
8.4
3387
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3711
Not enough data
8.2
3298
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3252
Not enough data
8.4
3496
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3663
Other
Not enough data
8.5
3684
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3432
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.5
91
Administration
Not enough data
8.5
2623
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Feature Not Available
8.9
1178
8.2
266
8.8
1136
8.2
255
9.1
1150
Tracking & Reporting
8.7
288
8.6
1021
8.4
277
8.9
1166
8.9
292
8.5
1070
8.4
296
8.9
1180
8.3
269
8.7
1123
8.2
268
8.6
1098
Metrics
8.6
231
8.8
237
8.4
220
8.7
232
8.5
227
8.8
226
8.4
218
8.6
236
8.8
241
8.8
239
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
177
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
215
Not enough data
8.2
178
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Tools
Not enough data
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.8
237
8.4
220
8.7
232
8.5
227
8.8
226
8.4
218
8.6
236
8.8
241
8.8
239
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Google Analytics are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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