Compare AppNexus Marketplace and OpenX 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppNexus Marketplace
Star Rating
(14)3.8 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AppNexus MarketplaceOpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenXSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower star rating of 3.2 compared to AppNexus Marketplace's 3.8, indicating that overall satisfaction may be higher with AppNexus.
- Reviewers mention that OpenX excels in Floor Price functionality with a score of 8.5, which is significantly higher than AppNexus Marketplace's score of 7.3, suggesting that OpenX may offer better pricing strategies for advertisers.
- G2 users highlight that AppNexus Marketplace provides superior Quality of Support with a score of 8.3, while OpenX only scores 6.5, indicating that users may find more reliable assistance with AppNexus.
- Users on G2 report that both platforms have similar Ease of Use ratings, with OpenX at 7.6 and AppNexus at 7.5, suggesting that both products are user-friendly, but OpenX has a slight edge.
- Reviewers mention that AppNexus Marketplace shines in Impression Targeting with a score of 7.5 compared to OpenX's 6.8, indicating that AppNexus may offer more effective targeting options for campaigns.
- Users say that OpenX has a larger market segment focus on Small-Business (40% of reviews), while AppNexus Marketplace targets Mid-Market (50% of reviews), which may influence the choice based on the size of the business looking for a solution.
Pricing
Entry-Level Pricing
AppNexus Marketplace
No pricing availableOpenX
No pricing availableFree Trial
AppNexus Marketplace
No trial information availableOpenX
No trial information availableRatings
Meets Requirements
8.6
12
6.6
18
Ease of Use
7.5
12
7.6
18
Ease of Setup
Not enough data
6.5
8
Ease of Admin
Not enough data
7.5
6
Quality of Support
8.3
11
6.5
16
Has the product been a good partner in doing business?
Not enough data
6.9
7
Product Direction (% positive)
5.1
12
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
7.5
8
6.8
10
SSP
7.7
8
7.3
11
7.5
8
6.8
10
7.3
8
8.5
11
6.7
8
8.0
10
7.1
8
6.5
10
Categories
Categories
Shared Categories
AppNexus Marketplace and OpenX are categorized as Supply Side Platform (SSP)
Unique Categories
AppNexus Marketplace has no unique categories
OpenX is categorized as Publisher Ad Server, App Monetization Platforms, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
AppNexus Marketplace
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Online Media
16.7%
Health, Wellness and Fitness
16.7%
Retail
8.3%
Entertainment
8.3%
Other
16.7%
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Most Helpful Reviews
AppNexus Marketplace
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
We have been able to find the appropriate advertisers and eliminate quite a few we’ve found to be unfavorable.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
OpenX
Most Helpful Favorable Review
James W.
Verified User in Internet
Team was great and very involved on helping to setup the account and make sure we started to see delivery quickly. They offered competitive value on the Web units.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Doesn't play well with passing to google tags. Lack of data about bids/prices/floors.
Verified User in Health, Wellness and Fitness
We have been able to find the appropriate advertisers and eliminate quite a few we’ve found to be unfavorable.
James W.
Verified User in Internet
Team was great and very involved on helping to setup the account and make sure we started to see delivery quickly. They offered competitive value on the Web units.
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
Verified User in Marketing and Advertising
Doesn't play well with passing to google tags. Lack of data about bids/prices/floors.
Alternatives
Discussions
AppNexus Marketplace has no discussions with answers
OpenX has no discussions with answers
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