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- AppNexus Marketplace
- Magnite, for Sellers
- AppNexus Marketplace-vs-Magnite, for Sellers
Compare AppNexus Marketplace and Magnite, for Sellers 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppNexus Marketplace
Star Rating
(14)3.8 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AppNexus MarketplaceMagnite, for Sellers
Star Rating
(20)3.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Magnite, for SellersSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Magnite, for Sellers has a lower star rating of 3.2 compared to AppNexus Marketplace's 3.8, indicating a general preference for the latter among users.
- Reviewers mention that while both platforms cater to the Mid-Market segment, Magnite has a slightly higher percentage of reviews from this segment at 55.6%, suggesting a stronger focus on mid-sized businesses.
- G2 users highlight that Magnite's Quality of Support scores lower at 6.8, whereas AppNexus Marketplace shines with a score of 8.3, indicating that users find AppNexus more reliable in terms of customer service.
- Users on G2 report that Magnite's Ad Unit Availability is rated at 6.3, which is significantly lower than AppNexus Marketplace's 7.7, suggesting that AppNexus offers a wider range of ad units for sellers.
- Reviewers mention that both platforms have similar scores for Floor Price, with Magnite at 7.2 and AppNexus at 7.3, indicating that users find both products fairly comparable in this area.
- Users say that Magnite's Product Direction score is notably lower at 4.2 compared to AppNexus Marketplace's 5.1, suggesting that users feel more optimistic about the future development and enhancements of AppNexus.
Pricing
Entry-Level Pricing
AppNexus Marketplace
No pricing availableMagnite, for Sellers
No pricing availableFree Trial
AppNexus Marketplace
No trial information availableMagnite, for Sellers
No trial information availableRatings
Meets Requirements
8.6
12
7.0
18
Ease of Use
7.5
12
7.4
18
Ease of Setup
Not enough data
7.9
11
Ease of Admin
Not enough data
7.7
11
Quality of Support
8.3
11
6.8
16
Has the product been a good partner in doing business?
Not enough data
7.9
12
Product Direction (% positive)
5.1
12
4.2
18
Features by Category
SSP Functionality
7.5
8
7.0
9
SSP
7.7
8
6.3
10
7.5
8
6.5
10
7.3
8
7.2
9
6.7
8
6.5
9
7.1
8
6.8
10
Categories
Categories
Shared Categories
AppNexus Marketplace and Magnite, for Sellers are categorized as Supply Side Platform (SSP)
Unique Categories
AppNexus Marketplace has no unique categories
Magnite, for Sellers is categorized as Publisher Ad Server
Reviews
Reviewers' Company Size
AppNexus Marketplace
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Magnite, for Sellers
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Online Media
16.7%
Health, Wellness and Fitness
16.7%
Retail
8.3%
Entertainment
8.3%
Other
16.7%
Marketing and Advertising
31.6%
Internet
31.6%
Online Media
10.5%
Newspapers
5.3%
Government Administration
5.3%
Other
15.8%
Most Helpful Reviews
AppNexus Marketplace
Most Helpful Favorable Review
Verified User in Broadcast Media
I really like the way that the app makes it easy to make deals and to manage inventory.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
Magnite, for Sellers
Most Helpful Favorable Review
Verified User in Online Media
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
Most Helpful Critical Review
Farnaz N.
Verified User in Government Administration
Too many steps, hard to understand and navigate.
Verified User in Broadcast Media
I really like the way that the app makes it easy to make deals and to manage inventory.
Verified User in Online Media
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
Farnaz N.
Verified User in Government Administration
Too many steps, hard to understand and navigate.
Discussions
AppNexus Marketplace has no discussions with answers
Magnite, for Sellers has no discussions with answers
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