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- AppNexus Marketplace
- Google Ad Manager
- AppNexus Marketplace-vs-Google Ad Manager
Compare AppNexus Marketplace and Google Ad Manager 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppNexus Marketplace
Star Rating
(14)3.8 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AppNexus MarketplaceGoogle Ad Manager
Star Rating
(221)4.2 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly in "Impression Targeting" with a score of 8.5, while AppNexus Marketplace lags behind at 7.5. Reviewers mention that the advanced targeting options in Google Ad Manager allow for more precise audience segmentation.
- Reviewers say that Google Ad Manager's "Ad Unit Availability" is rated at 8.1, which is higher than AppNexus Marketplace's 7.7. Users on G2 highlight that the variety of ad formats available in Google Ad Manager enhances their advertising strategies.
- Users say that the "Quality of Support" is notably better in AppNexus Marketplace, which received a score of 8.3 compared to Google Ad Manager's 7.0. Reviewers mention that the responsiveness and helpfulness of the support team in AppNexus Marketplace significantly improve their user experience.
- G2 users report that both platforms have similar ratings for "Meets Requirements" at 8.6, indicating that both products effectively fulfill user needs. However, users on G2 note that Google Ad Manager offers more comprehensive features that cater to a wider range of advertising needs.
- Reviewers mention that Google Ad Manager's "Floor Price" functionality is rated at 8.0, outperforming AppNexus Marketplace's 7.3. Users report that the flexibility in setting floor prices in Google Ad Manager allows for better revenue optimization.
- Users report that the "Product Direction" score for Google Ad Manager is 7.5, which is significantly higher than AppNexus Marketplace's 5.1. Reviewers say that this indicates a more promising roadmap and ongoing improvements in Google Ad Manager, making it a more future-proof choice.
Pricing
Entry-Level Pricing
AppNexus Marketplace
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AppNexus Marketplace
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
8.6
12
8.6
197
Ease of Use
7.5
12
7.7
194
Ease of Setup
Not enough data
7.5
93
Ease of Admin
Not enough data
7.9
91
Quality of Support
8.3
11
7.0
179
Has the product been a good partner in doing business?
Not enough data
7.8
89
Product Direction (% positive)
5.1
12
7.5
192
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
7.5
8
8.1
49
SSP
7.7
8
8.1
50
7.5
8
8.5
47
7.3
8
8.0
42
6.7
8
7.5
46
7.1
8
8.0
43
Categories
Categories
Shared Categories
AppNexus Marketplace and Google Ad Manager are categorized as Supply Side Platform (SSP)
Unique Categories
AppNexus Marketplace has no unique categories
Google Ad Manager is categorized as App Monetization Platforms and Publisher Ad Server
Reviews
Reviewers' Company Size
AppNexus Marketplace
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Online Media
16.7%
Health, Wellness and Fitness
16.7%
Retail
8.3%
Entertainment
8.3%
Other
16.7%
Marketing and Advertising
42.6%
Publishing
6.9%
Internet
6.5%
Newspapers
4.6%
Broadcast Media
4.6%
Other
34.7%
Most Helpful Reviews
AppNexus Marketplace
Most Helpful Favorable Review
Verified User in Broadcast Media
I really like the way that the app makes it easy to make deals and to manage inventory.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
Google Ad Manager
Most Helpful Favorable Review
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Verified User in Broadcast Media
I really like the way that the app makes it easy to make deals and to manage inventory.
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Verified User in Marketing and Advertising
The UI is tricky to navigate, take some time to get used to.
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Discussions
AppNexus Marketplace has no discussions with answers
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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