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- Appier AIRIS (formerly Woopra)-vs-Google Analytics
Compare Appier AIRIS (formerly Woopra) and Google Analytics 
At a Glance
Market Segments
Small-Business (54.4% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
No pricing available
Appier AIRIS (formerly Woopra)
Star Rating
(206)4.5 out of 5
Market Segments
Small-Business (54.4% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Appier AIRIS shines with a slightly higher score of 9.2, indicating a more robust capability in providing immediate insights.
- Reviewers mention that Google Analytics offers a comprehensive Dashboard experience with a score of 8.8, but Appier AIRIS surpasses this with a score of 9.4, highlighting its superior customization and user-friendly interface for tracking key metrics.
- Users on G2 indicate that Google Analytics has a solid Custom Event Tracking feature with a score of 8.5, but Appier AIRIS stands out with a score of 9.1, showcasing its advanced capabilities in tracking user interactions tailored to specific business needs.
- Reviewers say that while both platforms provide Segmentation features, Google Analytics scores 8.4, whereas Appier AIRIS achieves a higher score of 8.7, reflecting its enhanced ability to create dynamic user segments for targeted marketing efforts.
- G2 users highlight that Google Analytics has a good Campaign Tracking feature with a score of 8.7, but Appier AIRIS matches this score while also offering additional insights that help in understanding campaign effectiveness more deeply.
- Users report that Google Analytics provides a decent Retention metric with a score of 8.4, but Appier AIRIS offers a slightly better score of 8.6, indicating its effectiveness in helping businesses understand user loyalty and engagement over time.
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Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Google Analytics
No pricing availableFree Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
177
9.0
5,352
Ease of Use
8.7
180
7.8
5,379
Ease of Setup
8.7
82
7.9
2,586
Ease of Admin
8.8
68
8.2
2,533
Quality of Support
8.6
156
7.5
4,446
Has the product been a good partner in doing business?
8.8
63
8.3
2,321
Product Direction (% positive)
8.8
175
8.5
5,235
Features by Category
Metrics
9.0
118
9.0
3879
8.8
117
8.7
3864
8.7
116
8.7
3805
8.9
119
8.6
3487
9.1
116
8.4
3257
8.6
105
8.4
3465
8.7
107
8.5
3515
8.8
104
8.6
3579
8.6
101
8.2
3172
Reporting
9.2
122
Feature Not Available
8.6
109
8.5
3416
8.5
100
8.2
3133
8.7
111
8.4
3372
8.5
96
8.5
3313
8.2
93
8.3
2993
8.4
107
8.5
3531
Other
8.6
114
8.5
3561
8.6
95
8.5
3379
8.5
87
8.4
3169
8.7
98
8.7
3304
8.6
86
8.5
2582
8.6
75
8.0
2313
8.4
85
8.2
2687
Administration
8.7
103
8.5
2508
8.9
84
8.2
2220
8.8
105
8.9
3342
8.8
105
8.9
3450
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Tracking & Reporting
Not enough data
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
Feature Not Available
Not enough data
Platform Basics
9.2
29
|
Verified
Not enough data
9.1
29
|
Verified
Not enough data
Platform Data
9.2
30
|
Verified
Not enough data
9.2
26
Not enough data
9.1
27
|
Verified
Not enough data
9.0
28
|
Verified
Not enough data
Platform Additional Functionality
9.1
28
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.5
27
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Marketing Operations
8.3
14
Not enough data
8.8
13
Not enough data
8.7
13
Not enough data
8.7
14
Not enough data
7.9
13
Not enough data
7.9
13
Not enough data
Campaign Activity
8.7
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.8
13
Not enough data
8.8
14
Not enough data
8.6
13
Not enough data
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Google Analytics are categorized as Digital Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Customer Journey Analytics, Product Analytics, E-Commerce Analytics, and Marketing Analytics
Google Analytics is categorized as Content Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
12.8%
Marketing and Advertising
10.8%
Internet
9.2%
Retail
6.7%
Other
45.6%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Appier AIRIS (formerly Woopra)
Most Helpful Favorable Review
Abhijit P.
Verified User in Computer Software
We use various Internet Marketing methods like SEO, SEM, Email Marketing, SMM etc. at our company to get business leads and Woopra has evolved as the most important tool for us to identify how a business lead has converted for us. We also use Woopra to...
Most Helpful Critical Review
Verified User in Internet
However, trying to get more in depth reporting is really tough to do. I have had a hard time pulling more specific reports with Woopra. Additionally, the fact that you cannot use AND as well as OR filtering for Reports is pretty ridiculous, and makes it...
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Abhijit P.
Verified User in Computer Software
We use various Internet Marketing methods like SEO, SEM, Email Marketing, SMM etc. at our company to get business leads and Woopra has evolved as the most important tool for us to identify how a business lead has converted for us. We also use Woopra to...
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Internet
However, trying to get more in depth reporting is really tough to do. I have had a hard time pulling more specific reports with Woopra. Additionally, the fact that you cannot use AND as well as OR filtering for Reports is pretty ridiculous, and makes it...
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 comment
NZ
The best thing about Woopra is the official website worldwideRead more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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