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- Amazon Sponsored Ads-vs-Criteo Commerce Growth
Compare Amazon Sponsored Ads and Criteo Commerce Growth 
At a Glance
Market Segments
Small-Business (54.9% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Sponsored Ads
Star Rating
(76)4.3 out of 5
Market Segments
Small-Business (54.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon Sponsored AdsCriteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Criteo Commerce Growth has a lower star rating of 3.7 compared to Amazon Sponsored Ads' 4.3, indicating that users generally find Amazon's platform more favorable for their advertising needs.
- Reviewers mention that Criteo excels in retargeting capabilities with a score of 8.7, while Amazon Sponsored Ads has a lower score of 6.4 in targeting, suggesting that Criteo may provide more effective strategies for re-engaging potential customers.
- G2 users highlight that Amazon Sponsored Ads offers superior ease of setup with a score of 8.9 compared to Criteo's 7.7, making it a more user-friendly option for businesses looking to quickly launch their campaigns.
- Users on G2 report that Criteo's machine learning optimization feature scores 8.3, which is beneficial for automating and improving ad performance, while Amazon Sponsored Ads does not have a comparable feature highlighted in user reviews.
- Reviewers say that Amazon Sponsored Ads provides better overall support quality with a score of 8.3, compared to Criteo's 7.7, indicating that users may find more reliable assistance when using Amazon's platform.
- Users report that Criteo's campaign management features, such as the campaign dashboard, score 8.0, which is competitive, but Amazon Sponsored Ads shines with a higher score in campaign optimization at 7.2, suggesting a more robust approach to managing and refining ad campaigns.
Pricing
Entry-Level Pricing
Amazon Sponsored Ads
No pricing availableCriteo Commerce Growth
No pricing availableFree Trial
Amazon Sponsored Ads
No trial information availableCriteo Commerce Growth
No trial information availableRatings
Meets Requirements
8.7
57
8.1
195
Ease of Use
8.7
56
8.1
194
Ease of Setup
8.9
25
7.7
108
Ease of Admin
8.7
25
7.8
110
Quality of Support
8.3
55
7.7
195
Has the product been a good partner in doing business?
8.9
25
8.1
112
Product Direction (% positive)
8.7
52
6.2
184
Features by Category
Channel Functionality
Not enough data
8.2
126
Platform Interoperability
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
130
|
Verified
Not enough data
7.2
126
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
6.8
82
|
Verified
Not enough data
6.9
75
|
Verified
Not enough data
7.3
85
|
Verified
Not enough data
7.0
70
|
Verified
Not enough data
5.9
18
Not enough data
6.8
102
|
Verified
Not enough data
6.6
116
|
Verified
Not enough data
7.1
77
|
Verified
Not enough data
7.7
35
|
Verified
Not enough data
7.4
29
|
Verified
Targeting
Not enough data
6.4
29
Not enough data
8.7
123
|
Verified
Not enough data
6.7
22
Not enough data
7.3
79
|
Verified
Platform
Not enough data
7.4
79
|
Verified
Not enough data
6.9
100
|
Verified
Not enough data
7.9
116
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
7.8
99
|
Verified
Not enough data
6.4
104
|
Verified
Not enough data
6.8
22
Not enough data
7.4
63
|
Verified
Not enough data
7.9
109
|
Verified
Retargeting
Not enough data
6.1
22
Not enough data
7.1
29
Not enough data
7.3
25
Not enough data
7.0
44
Not enough data
7.4
26
Not enough data
7.0
28
Not enough data
7.2
31
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.0
58
Campaign Management
Not enough data
8.0
130
|
Verified
Not enough data
7.2
126
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
6.8
82
|
Verified
Not enough data
6.9
75
|
Verified
Not enough data
7.3
85
|
Verified
Not enough data
7.0
70
|
Verified
Not enough data
5.9
18
Not enough data
6.8
102
|
Verified
Not enough data
6.6
116
|
Verified
Not enough data
7.1
77
|
Verified
Not enough data
7.7
35
|
Verified
Not enough data
7.4
29
|
Verified
Targeting
Not enough data
6.4
29
Not enough data
8.7
123
|
Verified
Not enough data
6.7
22
Not enough data
7.3
79
|
Verified
Mobile
Not enough data
7.8
51
Not enough data
7.7
35
|
Verified
Not enough data
7.4
29
|
Verified
Platform
Not enough data
7.4
79
|
Verified
Not enough data
6.9
100
|
Verified
Not enough data
7.9
116
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
7.8
99
|
Verified
Not enough data
6.4
104
|
Verified
Not enough data
6.8
22
Not enough data
7.4
63
|
Verified
Not enough data
7.9
109
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Not enough data
7.2(won by default)
42
Campaign Management
Not enough data
8.0(won by default)
130
|
Verified
Not enough data
7.2(won by default)
126
|
Verified
Not enough data
8.0(won by default)
127
|
Verified
Not enough data
6.8(won by default)
82
|
Verified
Not enough data
6.9(won by default)
75
|
Verified
Not enough data
7.3(won by default)
85
|
Verified
Not enough data
7.0(won by default)
70
|
Verified
Not enough data
5.9(won by default)
18
Not enough data
6.8(won by default)
102
|
Verified
Not enough data
6.6(won by default)
116
|
Verified
Not enough data
7.1(won by default)
77
|
Verified
Not enough data
7.7(won by default)
35
|
Verified
Not enough data
7.4(won by default)
29
|
Verified
Targeting
Not enough data
6.4(won by default)
29
Not enough data
8.7(won by default)
123
|
Verified
Not enough data
6.7(won by default)
22
Not enough data
7.3(won by default)
79
|
Verified
Platform
Not enough data
7.4(won by default)
79
|
Verified
Not enough data
6.9(won by default)
100
|
Verified
Not enough data
7.9(won by default)
116
|
Verified
Not enough data
7.9(won by default)
124
|
Verified
Not enough data
7.8(won by default)
99
|
Verified
Not enough data
6.4(won by default)
104
|
Verified
Not enough data
6.8(won by default)
22
Not enough data
7.4(won by default)
63
|
Verified
Not enough data
7.9(won by default)
109
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
130
|
Verified
Not enough data
7.2
126
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
6.8
82
|
Verified
Not enough data
6.9
75
|
Verified
Not enough data
7.3
85
|
Verified
Not enough data
7.0
70
|
Verified
Not enough data
5.9
18
Not enough data
6.8
102
|
Verified
Not enough data
6.6
116
|
Verified
Not enough data
7.1
77
|
Verified
Not enough data
7.7
35
|
Verified
Not enough data
7.4
29
|
Verified
Targeting
Not enough data
6.4
29
Not enough data
8.7
123
|
Verified
Not enough data
6.7
22
Not enough data
7.3
79
|
Verified
Demand Side Platforms
Not enough data
8.3
18
|
Verified
Not enough data
6.0
5
Not enough data
7.8
18
|
Verified
Platform
Not enough data
7.4
79
|
Verified
Not enough data
6.9
100
|
Verified
Not enough data
7.9
116
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
7.8
99
|
Verified
Not enough data
6.4
104
|
Verified
Not enough data
6.8
22
Not enough data
7.4
63
|
Verified
Not enough data
7.9
109
|
Verified
Categories
Categories
Shared Categories
Amazon Sponsored Ads and Criteo Commerce Growth are categorized as Other Digital Advertising
Unique Categories
Amazon Sponsored Ads has no unique categories
Criteo Commerce Growth is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, Mobile Advertising, Display Advertising, and Retargeting
Reviews
Reviewers' Company Size
Amazon Sponsored Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Retail
11.3%
Consumer Goods
5.6%
Writing and Editing
4.2%
Information Technology and Services
4.2%
Other
62.0%
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Most Helpful Reviews
Amazon Sponsored Ads
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Most Helpful Critical Review
Verified User in Program Development
Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us...
Criteo Commerce Growth
Most Helpful Favorable Review
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
Verified User in Marketing and Advertising
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Catherine K.
Verified User in Retail
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
Verified User in Program Development
Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us...
Verified User in Marketing and Advertising
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
Alternatives
Discussions
Amazon Sponsored Ads has no discussions with answers
whats the best analytics software
1 comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
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