Compare Amazon DSP and Moloco 
At a Glance
Market Segments
Mid-Market (61.1% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(18)4.4 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPMoloco
Star Rating
(15)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MolocoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amazon DSP excels in Creative Optimization with a score of 8.3, allowing for more effective ad campaigns, while Moloco's score of 8.0 indicates it also performs well but may not offer the same level of flexibility in creative strategies.
- Reviewers mention that Amazon DSP's Budget Pacing feature, rated at 8.1, helps in managing ad spend efficiently, whereas Moloco's slightly lower score of 7.7 suggests it may not provide the same level of control over budget allocation.
- G2 users highlight Amazon DSP's superior Targeting capabilities with a score of 8.7, which includes advanced options for Geo-Targeting (8.2) and Contextual Targeting (8.0), while Moloco's scores in these areas are slightly lower, indicating less precision in targeting strategies.
- Users on G2 report that both platforms offer robust Fraud Protection features, but Amazon DSP's score of 8.0 is noted as being more reliable compared to Moloco's 7.0, suggesting a stronger emphasis on security in ad placements.
- Reviewers mention that Amazon DSP's Campaign Dashboard is user-friendly with a score of 8.1, making it easier to track performance, while Moloco's score of 8.0 indicates it is also effective but may lack some of the intuitive design elements that enhance user experience.
- Users say that Amazon DSP's Rich Media Capabilities score of 8.3 allows for more engaging ad formats, whereas Moloco's score of 7.8 suggests it may not support as diverse a range of rich media options, potentially limiting creative advertising strategies.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableMoloco
No pricing availableFree Trial
Amazon DSP
No trial information availableMoloco
No trial information availableRatings
Meets Requirements
8.1
16
8.3
6
Ease of Use
7.8
17
7.8
6
Ease of Setup
8.3
7
Not enough data
Ease of Admin
8.3
7
Not enough data
Quality of Support
8.1
16
8.3
6
Has the product been a good partner in doing business?
7.6
7
Not enough data
Product Direction (% positive)
7.8
16
6.7
7
Features by Category
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 27 FeaturesShow 27 Features
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Model Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Model Development
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
Not enough data
Campaign Management
8.1
9
8.0
5
7.7
8
Not enough data
8.3
8
7.7
5
7.5
8
Not enough data
7.5
8
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
8.3
8
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
7.8
6
Not enough data
Targeting
8.7
10
Not enough data
8.0
9
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
Mobile
Not enough data
Not enough data
7.9
7
Not enough data
7.8
6
Not enough data
Platform
6.3
10
7.7
5
8.1
9
Not enough data
8.1
9
7.3
5
7.8
10
7.0
5
7.2
10
7.7
5
7.5
10
7.0
5
7.0
10
Feature Not Available
7.5
8
7.0
5
8.1
8
7.3
5
Demand Side Platforms
8.0
5
Not enough data
Campaign Management
8.1
9
8.0
5
7.7
8
Not enough data
8.3
8
7.7
5
7.5
8
Not enough data
7.5
8
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
8.3
8
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
7.8
6
Not enough data
Targeting
8.7
10
Not enough data
8.0
9
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
Demand Side Platforms
7.6
9
Not enough data
7.8
10
Not enough data
7.3
10
Not enough data
Platform
6.3
10
7.7
5
8.1
9
Not enough data
8.1
9
7.3
5
7.8
10
7.0
5
7.2
10
7.7
5
7.5
10
7.0
5
7.0
10
Feature Not Available
7.5
8
7.0
5
8.1
8
7.3
5
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Moloco are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Moloco is categorized as Retargeting, Click Fraud, Data Science and Machine Learning Platforms, Mobile Advertising, and Mobile Marketing
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
44.4%
Marketing and Advertising
14.3%
Food & Beverages
14.3%
Financial Services
14.3%
Entertainment
14.3%
Computer Games
14.3%
Other
28.6%
Most Helpful Reviews
Amazon DSP
Most Helpful Favorable Review
Gourav K.
Verified User in Luxury Goods & Jewelry
Amazon DSP (Demand-Side Platform) is a game-changer in the world of digital advertising. As an advertiser, I have been thoroughly impressed with the remarkable results and the level of precision this platform offers. It has truly transformed the way I...
Most Helpful Critical Review
Verified User in Marketing and Advertising
it's all managed service so you can't be very hands on and in control
Moloco
Most Helpful Favorable Review
Verified User in Food & Beverages
1. UI 2. Easy to run a campaign 3. Multi geo targetting 4. Quality of support
Most Helpful Critical Review
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Gourav K.
Verified User in Luxury Goods & Jewelry
Amazon DSP (Demand-Side Platform) is a game-changer in the world of digital advertising. As an advertiser, I have been thoroughly impressed with the remarkable results and the level of precision this platform offers. It has truly transformed the way I...
Verified User in Food & Beverages
1. UI 2. Easy to run a campaign 3. Multi geo targetting 4. Quality of support
Verified User in Marketing and Advertising
it's all managed service so you can't be very hands on and in control
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Alternatives
Discussions
Amazon DSP has no discussions with answers
Moloco has no discussions with answers
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