Compare Air and Canto 
Featured Products
At a Glance
Market Segments
Small-Business (68.3% of reviews)
Mid-Market (50.1% of reviews)
Entry-Level Pricing
Free 1 Users Per Month
Contact Us
Air
Star Rating
(817)4.6 out of 5
Market Segments
Small-Business (68.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 4 pricing plansCanto
Star Rating
(1,729)4.4 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in user interface design, with many users appreciating its ease of navigation and the way it categorizes topics, making it simple to find images that align with company guidelines. In contrast, while Air is also praised for organization, some users feel it lacks the same level of intuitive design.
- Users say that Canto's ability to support multiple file formats like PNG, JPEG, and GIF is a significant advantage, providing convenience for teams needing various asset types. Air, while effective in keeping assets organized, does not highlight this versatility as strongly.
- Reviewers mention that Canto's implementation process is generally smooth, with users noting that the onboarding experience is straightforward. On the other hand, Air users have reported a similarly easy setup, but some have indicated that they faced minor configuration challenges.
- According to verified reviews, Canto's support quality is highly rated, with users appreciating the responsiveness and helpfulness of the support team. Air also receives positive feedback for its support, but Canto's higher overall satisfaction scores suggest a more consistent experience.
- Users highlight that Canto is particularly effective for photo organization, with one user stating it has been a "wonderful way" to share images easily with the community. Air, however, shines in its ability to share content with third parties without granting full access, which is a unique feature that some users find invaluable.
- G2 reviewers note that while both platforms have strong capabilities, Canto's overall G2 Score of 91.61 indicates a higher level of user satisfaction compared to Air's score of 80.55, suggesting that Canto may be a better fit for teams looking for a robust digital asset management solution.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Air
Free Trial is available
Canto
No trial information availableRatings
Meets Requirements
9.0
710
8.9
1,500
Ease of Use
9.1
725
8.7
1,512
Ease of Setup
9.0
495
8.3
932
Ease of Admin
9.2
280
8.7
869
Quality of Support
9.2
573
9.1
1,295
Has the product been a good partner in doing business?
9.3
270
9.2
852
Product Direction (% positive)
9.6
722
9.0
1,462
Features by Category
File Management
8.4
78
Not enough data
9.4
82
Not enough data
9.2
79
Not enough data
8.8
80
Not enough data
6.8
76
Not enough data
Agentic AI - Cloud Content Collaboration
6.6
32
Not enough data
6.7
32
Not enough data
6.5
32
Not enough data
Collaboration
9.0
79
Not enough data
9.5
80
Not enough data
8.7
77
Not enough data
8.5
78
Not enough data
Administration
8.9
75
Not enough data
9.0
76
Not enough data
8.8
72
Not enough data
8.7
73
Not enough data
8.6
74
Not enough data
9.0
76
Not enough data
Platform
9.2
96
Not enough data
8.0
90
Not enough data
8.2
91
Not enough data
7.9
92
Not enough data
Interface and Performance
9.0
647
|
Verified
8.6
1247
|
Verified
9.0
646
|
Verified
8.5
1267
|
Verified
8.7
648
|
Verified
8.6
1285
|
Verified
8.9
639
|
Verified
8.5
1252
|
Verified
7.2
569
7.7
513
Asset Management
9.1
638
|
Verified
9.0
1219
|
Verified
8.5
616
|
Verified
8.8
1094
|
Verified
8.0
589
|
Verified
8.4
955
|
Verified
8.6
606
|
Verified
8.4
900
|
Verified
8.2
571
8.7
891
|
Verified
7.4
547
8.2
721
|
Verified
8.0
569
|
Verified
8.6
803
|
Verified
8.4
580
8.5
566
Media Types
8.8
614
|
Verified
8.6
1054
|
Verified
8.6
579
8.6
798
|
Verified
9.4
635
|
Verified
9.4
1261
|
Verified
Administration
8.4
611
8.2
708
|
Verified
8.6
626
|
Verified
8.7
1127
|
Verified
8.4
602
|
Verified
8.7
1084
|
Verified
7.7
579
|
Verified
7.9
757
|
Verified
7.7
566
|
Verified
7.9
662
|
Verified
Agentic AI - Digital Asset Management
6.9
91
7.0
69
Data Management
Not enough data
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Optimization
Not enough data
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Analytics
Not enough data
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Editing
Not enough data
6.5
117
Not enough data
8.0
124
Not enough data
5.7
113
Not enough data
6.8
111
Search
Not enough data
8.2
126
Not enough data
7.9
119
Not enough data
6.9
128
Not enough data
7.1
118
Permissions
Not enough data
8.3
124
Not enough data
8.5
125
Not enough data
8.4
121
Platform
Not enough data
8.1
119
Not enough data
8.4
121
Not enough data
7.4
118
Agentic AI - Brand Asset Management
Not enough data
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Categories
Categories
Shared Categories
Air and Canto are categorized as Digital Asset Management
Unique Categories
Air is categorized as Cloud Content Collaboration
Canto is categorized as Brand Asset Management and Product Information Management (PIM)
Reviews
Reviewers' Company Size
Air
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.3%
Consumer Goods
6.8%
Retail
6.1%
Apparel & Fashion
5.0%
Health, Wellness and Fitness
4.3%
Other
53.6%
Marketing and Advertising
9.2%
Non-Profit Organization Management
8.0%
Higher Education
7.5%
Consumer Goods
6.5%
Retail
4.8%
Other
64.0%
Discussions
Air has no discussions with answers
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
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