Compare Ahrefs and Google Analytics 
At a Glance
Market Segments
Small-Business (64.6% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Ahrefs
Star Rating
(550)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansGoogle Analytics
Star Rating
(6,443)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Google Analytics excels in "Real-Time Reporting," with a score of 8.8, allowing businesses to monitor user activity as it happens, which is crucial for immediate decision-making. In contrast, Ahrefs, while strong in SEO metrics, does not focus as heavily on real-time data, scoring lower in this area.
- Reviewers mention that Ahrefs shines in "Link Building" with an impressive score of 9.2, making it a preferred choice for users focused on enhancing their backlink profiles. Google Analytics, however, does not offer dedicated link-building tools, which can be a drawback for SEO-focused users.
- G2 users highlight that Google Analytics provides robust "Custom Event Tracking" features, scoring 8.5, which allows for tailored tracking of user interactions. Ahrefs, while offering some tracking capabilities, does not match the customization level, which may limit insights for some users.
- Users say that Ahrefs' "Keyword Research" tools are highly rated at 8.7, providing in-depth analysis and suggestions for optimizing content. Google Analytics, on the other hand, does not specialize in keyword research, which can be a disadvantage for content marketers looking for comprehensive SEO tools.
- Reviewers mention that Google Analytics has a user-friendly interface, reflected in its "Ease of Use" score of 7.8, making it accessible for small businesses. In comparison, Ahrefs scores higher at 8.8, indicating a more intuitive experience for users navigating its SEO features.
- Users report that both platforms have strong "User, Role, and Access Management" features, but Google Analytics scores slightly higher at 8.8 compared to Ahrefs' 7.9, suggesting that Google Analytics may offer more flexibility in managing user permissions and roles within the platform.
Featured Products
Sponsored
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(26)
Digital Analytics
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Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Google Analytics
No pricing availableFree Trial
Ahrefs
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
441
9.0
5,353
Ease of Use
8.8
441
7.8
5,380
Ease of Setup
9.0
182
7.9
2,587
Ease of Admin
8.8
165
8.2
2,533
Quality of Support
8.3
368
7.5
4,447
Has the product been a good partner in doing business?
8.7
158
8.3
2,321
Product Direction (% positive)
8.9
416
8.5
5,236
Features by Category
Metrics
Not enough data
9.0
3880
Not enough data
8.7
3865
Not enough data
8.7
3806
Not enough data
8.6
3488
Not enough data
8.4
3258
Not enough data
8.4
3466
Not enough data
8.5
3516
Not enough data
8.6
3580
Not enough data
8.2
3173
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3417
Not enough data
8.2
3134
Not enough data
8.4
3373
Not enough data
8.5
3314
Not enough data
8.3
2994
Not enough data
8.5
3532
Other
Not enough data
8.5
3562
Not enough data
8.5
3380
Not enough data
8.4
3170
Not enough data
8.7
3305
Not enough data
8.5
2583
Not enough data
8.0
2314
Not enough data
8.2
2688
Administration
Not enough data
8.5
2509
Not enough data
8.2
2221
Not enough data
8.9
3343
Not enough data
8.9
3451
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Tracking & Reporting
Not enough data
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
79
Not enough data
8.5
85
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
71
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
78
Not enough data
8.3
81
Not enough data
SEO Auditing & Monitoring
8.2
158
Not enough data
8.7
143
Not enough data
8.6
142
Not enough data
8.5
141
Not enough data
SEO Content & Rankings
9.2
348
Not enough data
8.7
340
Not enough data
8.4
319
Not enough data
7.7
143
Not enough data
8.2
132
Not enough data
SEO Reporting
9.0
338
Not enough data
8.2
164
Not enough data
7.9
147
Not enough data
Feature Not Available
Not enough data
Generative AI
6.1
34
Not enough data
6.2
33
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
8.3
1072
8.3
77
8.9
1439
Feature Not Available
8.4
1203
Metrics
Feature Not Available
8.9
1411
8.2
70
8.9
1446
Feature Not Available
8.9
1448
7.2
60
8.7
1364
Feature Not Available
8.7
1379
9.0
78
8.4
1316
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Categories
Categories
Shared Categories
Ahrefs and Google Analytics are categorized as Content Analytics and Digital Analytics
Unique Categories
Ahrefs is categorized as Competitive Intelligence, Media Monitoring, SEO Tools, Paid Search Intelligence, and AI Writing Assistant
Google Analytics is categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Computer Software
11.8%
Information Technology and Services
9.7%
Internet
8.2%
Financial Services
2.1%
Other
31.7%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Discussions
Ahrefs KD is different from Moz
6 comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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